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PROJECT: COMPLETE BRAND IDENTITY DESIGN FOR NEW KOREAN STREET FOOD BRAND >>What are you going to deliver? 1. Primary logo/wordmark 2. Secondary logo variations 3. Manu 4. Typography system 5. Colour palette 6. Brand guidelines 7. Storefront signage concepts 8. Pizza box design concepts 9. Loaded box packaging concepts 10. Drink cup concepts 11. Delivery bag concepts 12. Social media profile icon 13. Social media branding templates 14. Brand icon/mascot concept (if appropriate) >>ABOUT THE BRAND We are launching a new Korean-inspired street food concept in the UK with ambitions to grow into a multi-location brand. The working name is: SEOUL’D The meaning behind SEOUL’D is not “sold”. It represents bringing the energy, flavour, creativity and street-food culture of Seoul into everyday life. The brand is about spreading the spirit of Seoul through food and creating a modern, accessible Korean-inspired experience. >>Potential brand messaging includes: * Bringing Seoul to Every Bite * A Little More Seoul * Freshly Seoul’d * Get Seoul’d * Bringing Seoul to Southend We are looking for a designer to create a complete visual identity system, not just a logo. >>TARGET AUDIENCE * 16–40 years old * Students * Young professionals * Families * Foodies * Delivery customers * Social-media-active consumers >>BRAND PERSONALITY We want the brand to feel: * Bold * Youthful * Fun * Memorable * Vibrant * Modern * Craveable * Energetic * Street-food inspired We DO NOT want: * Luxury restaurant branding * Fine dining aesthetics * Traditional Korean restaurant aesthetics * K-pop fan culture aesthetics * Anime-style branding * Graffiti-heavy designs * Generic fast-food branding * Generic Korean flag imagery >>FOOD CONCEPT Products include: * Korean-inspired square pizza slices * Korean fried chicken * Loaded boxes * Loaded mandu skewers * Korean corn dogs * Signature drinks The food is indulgent, fun, social-media-friendly, and designed for sharing. >>COLOUR PALETTE Primary colours: * Vibrant Yellow * Teal Secondary colours: * White * Charcoal Grey (limited use) We want the brand to feel bright and visible from a distance. The storefront should stand out immediately from the surrounding high street. VISUAL DIRECTION We are particularly interested in: * Typography-led branding * Strong wordmark design * Distinctive packaging * Memorable storefront signage * Modern fast-casual restaurant aesthetics We prefer: * Clean design * Bold typography * Strong colour blocking * Modern graphic elements * Playful brand language We do NOT want: * Overly complicated logos * Generic Korean landmarks * Traditional Korean patterns * Stock icons * Generic food clipart PACKAGING DIRECTION Packaging is extremely important to us. Products include: * Rectangular pizza boxes * Loaded box containers * Drink cups * Delivery bags * Chicken packaging We want packaging that customers can photograph and share on social media. We like the idea of: * Large typography * Bold statements * Minimal clutter * Strong colour blocking * Repeating brand phrases Examples of brand language: * Freshly Seoul’d * Get Seoul’d * A Little More Seoul * Bringing Seoul to Every Bite >>How are you going to deliver? * AI (Adobe Illustrator) * SVG * PDF * PNG * Print-ready files * Full commercial rights IMPORTANT Please only apply if you have experience with: * Restaurant branding * Hospitality branding * Fast food branding * Packaging design * Food and beverage brands >>PROPOSAL REQUIREMENT Read before you apply Explain how you can help us ( NOT AI) Attach a similar job done by you or your team Attach all the required design samples
Project ID: 40547469
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Greetings, I have checked your project “Startup Branding project” having description "PROJECT: COMPLETE BRAND IDENTITY DESIGN FOR NEW KOREAN STREET FOOD BRAND >>What.......". I have understood the brief and I can finish it within your time limit. Let me know if it is urgent? I have been securing and maintaining my 5-star profile by giving my 100% dedication to each project. I have 8-year experience in graphic design and illustrations. I aim to form a long-term working relationship. Mahnoor A.
£250 GBP in 4 days
9.0
9.0

Hello, I can create a complete brand identity for SEOUL’D that captures bold, youthful energy with modern typography, vibrant yellow and teal color blocking, and packaging designed for social-media appeal. From logos and storefront signage to pizza boxes, drink cups, and delivery bags, I’ll deliver a cohesive system with clear brand guidelines. Would you prefer the mascot concept to lean playful and cartoonish or more abstract and graphic? I’ve done similar work with great success and confident to fulfill your requirements. Let’s talk.
£300 GBP in 7 days
9.3
9.3

As a firm believer in the power of great design to establish strong brand identities, elevate customer experiences and drive growth, I am thrilled at the opportunity to help mould SEOUL’D into a vibrant, modern force in the UK street food scene. My 9+ years of industry experience have spanned across branding for restaurants, packaging for food and beverages and design for hospitality businesses such as yours. I also provide web development services, which can be a valuable asset as you expand SEOUL’D. The complete branding project you've outlined is precisely the kind of challenge I thrive on since it requires not just creating visually striking elements like logos and signage, but capturing the very essence of an idea - in this case, bringing Seoul to everyday life through food. My clean, modern approach to design with bold typography, vibrant yet minimalistic use of colors and powerful packaging concepts aligns very well with your vision. Portfolio: https://www.freelancer.com/u/GraphicFuture93 I would be delighted to discuss your project further and explore how my skills can contribute to its success. Thank you for your time and consideration. I look forward to working with you. Best regards, Preet
£255 GBP in 1 day
8.5
8.5

Hi, there. I have carefully reviewed the project requirements for Startup Branding project. It is clear that you are looking for a design that is not only visually modern but also highly effective at turning your visitors into active customers. My team and I specialize in UI/UX design and frontend development that balances aesthetic appeal with high-conversion functionality. We have a proven track record of helping businesses in United Kingdom improve their user engagement by focusing on intuitive navigation, clean interface design, and responsive performance using Graphic Design, Adobe Photoshop, Photoshop. Our approach is to treat your interface as a tool for business growth. Before we start with any design work, we focus on understanding your specific user journey to ensure every element on the screen serves a purpose. We have helped other clients move from high bounce rates to improved retention by refining the user experience. To help me understand the specific design direction you are aiming for, I have one quick question: Are you looking to refresh an existing interface to improve current performance, or are you building a new user experience from the ground up? Knowing this helps me determine the best way to approach the wireframes and design logic. I am available for a discovery call to discuss your vision and current design needs whenever you are ready. Best regards Kausar and the Team
£350 GBP in 3 days
8.4
8.4

Hey, You are looking for Startup Branding project "Lets Gets Started, I know you have several tempting proposals here, but I guarantee you to be impressed by my work. I have various skills in design, Illustration, Photoshop, Graphic Design, Logo Design and Illustrator. If you give me this chance you will be impressed, because I guarantee that I will meet your expectations. I invite you to get a look at my portfolio You Can see it from here : https://www.freelancer.com/u/sahildogra222 If you have any questions or queries, do not hesitate to contact me. I hope to start working with you. With regards! SAHIL
£250 GBP in 1 day
8.4
8.4

Having spent over 10 years working in the design industry, my expertise and problem-solving skills will be invaluable to your SEOUL'D project. I have an excellent grasp of Adobe Illustrator, which allows me to bring ideas to life without compromising on quality. My creative approach aligns with your brand's vision. I'm particularly skilled at typography-based designs and creating clean, bold lines - two elements you've expressed a preference for. In terms of experience that syncs with your project, I’ve worked in hospitality branding and have prior knowledge of the food and beverage industry. My decade-long immersion in Corporate Identity & Minimalism has helped develop my eye for clean design which we'd like for your brand. Considerable experience with packaging design is another plus here. Let me assure you, I understand the effectivenssand importance of packaging especially within the scope of a brand like yours. Finally, while I comprehend the weightage a portfolio carries, my rich portfolio can be provided upon discussion so that it
£250 GBP in 2 days
8.4
8.4

Hi there, Thank you for considering my bid. I believe my profile fits your project well, and I'd like to offer my services. My name is Etienne. I'm a UK-based freelance designer with over 12 years of experience. My work is backed by a proven track record of successful projects, excellent client reviews, and long-term partnerships. Please have a look through my portfolio. If you’re interested in working together, let’s connect via chat or schedule a meeting. I’m ready to get started right away, and I am confident I can help make this project a success. https://www.freelancer.com/u/etienn Best wishes, Etienne
£750 GBP in 7 days
8.1
8.1

With over a decade of experience in design, I can bring your vision for SEOUL’D to life with an impactful and captivating brand identity. My expertise spans across various design disciplines, giving me a well-rounded perspective on how to create a cohesive and memorable brand experience for your potential customers. Best Regards Pinky
£255 GBP in 1 day
8.0
8.0

⭐BUILDING A STREET FOOD BRAND THAT STANDS OUT⭐ Hi There, I carefully read your project and love the vision behind SEOUL'D. You're looking for much more than a logo you need a bold, cohesive brand identity that feels modern, energetic, and instantly recognizable across packaging, signage, and social media. I'll create a complete branding system that captures the spirit of Seoul while helping your business stand out and grow into a memorable multi-location brand. ✅ Why choose me: ✔️Expert in restaurant branding, packaging, and visual identity design ✔️100% custom, vector-based designs with full commercial rights ✔️Creative packaging and branding focused on customer engagement and social sharing ✔️Print-ready, editable files with consistent branding across every touchpoint ✅TOOLS I WILL USE: Adobe Illustrator | Adobe Photoshop | Adobe InDesign ╰┈➤I'd love to bring SEOUL'D to life with a brand identity that's bold, memorable, and built for long-term success. Best regards, Nupur
£250 GBP in 4 days
8.0
8.0

Greetings, I am thrilled about the opportunity to work on the complete brand identity design for SEOUL’D, the new Korean street food brand. Understanding the essence of bringing Seoul's energy and creativity into everyday life, I aim to create a visual identity system that resonates with your target audience of students, young professionals, and foodies. With over 15 years of experience in logo design, branding, and packaging, I am well-equipped to deliver a bold, youthful, and vibrant brand personality that stands out in the fast-casual dining scene. My portfolio showcases successful projects in restaurant branding, hospitality branding, and packaging design, aligning perfectly with the requirements of this project. I am excited to bring your vision of a modern, accessible Korean-inspired experience to life. Kindly review my profile and portfolio: https://www.freelancer.com/u/engmoriadham Looking forward to discussing how we can elevate the SEOUL’D brand together. Best regards, Adham
£250 GBP in 4 days
8.0
8.0

Hi there, I’m ready to work on your project “Startup Branding project.” as per your requirements, I’m a professional graphic designer with a lots of experience in Graphic Design, Logo Design, Adobe Photoshop, Branding, Adobe Illustrator, Photoshop, Packaging Design, Typography Let’s connect to discuss your ideas in detail and bring your vision to life. You can view my portfolio and client reviews here: ✨ https://www.freelancer.com/u/KomalShaikh9200 Looking forward to collaborating with you! Thank you, Komal S
£250 GBP in 6 days
7.6
7.6

Hi, I read your brief carefully, and this is exactly the kind of branding project I enjoy. SEOUL'D already has a strong concept, and I understand you're looking for a complete identity system that captures the energy of modern Korean street food rather than just another restaurant logo. My approach would focus on creating a bold typography driven brand with a memorable wordmark, vibrant yellow and teal color blocking, social media worthy packaging, eye catching storefront signage, and a cohesive identity that works seamlessly across pizza boxes, loaded boxes, drink cups, delivery bags, social media, and future locations. I'll ensure the brand feels youthful, fun, and instantly recognizable while avoiding the generic Korean restaurant look you specifically want to avoid. I have experience designing restaurant branding, food packaging, and complete visual identity systems, with all artwork professionally vectorized and prepared for commercial use. Similar branding and packaging samples can be shared from my portfolio: https://www.freelancer.com/u/Humaumair12 I can deliver the complete brand identity with editable AI, SVG, PDF, PNG, and print ready files within the agreed timeline. Warm Regards, Huma
£500 GBP in 7 days
7.7
7.7

Hello, I am a graphic designer with a decade of experience, I believe I am uniquely positioned to bring the spirit of Seoul into transformative visuals for your brand "SEOUL’D". My expertise in corporate identity, branding, and packaging design positions me ideally to create unique and distinct visual assets including primary/secondary logos and variations, menu layout, typography system, colour palette, branding guidelines, storefront signage concepts, pizza box design perspectives (limited use of charcoal gray), loaded box, drink cup and delivery bag layouts. I understand the importance of bold yet clean designs with strong typographic elements and colour blocking. Combining that understanding with my precise attention to detail in clean design. Portfolio: https://www.freelancer.in/u/InnovativeArt10 I look forward to the opportunity to work with you. Thanks.
£250 GBP in 3 days
7.9
7.9

With extensive expertise in branding, I am the perfect fit for your Seoul'd project. My work combines engaging visuals with targeted brand messaging - I can create not only a logo for you, but a whole visual identity system that aligns with your bold, youthful, and modern vision. Having worked on numerous restaurant and fast food brands, I understand the importance of packaging design that's not just visually appealing, but shareable on social media too. I love the idea of utilizing large typography and strong color blocking on your pizza boxes, loaded boxes, drink cups, delivery bags and chicken packaging to make sure they are Instagram worthy. As a successful graphic designer, I live and breathe Adobe suite - using Illustrator and Photoshop to create illustrations that are modern yet memorable. My skillset extends to other areas such as Figma, Adobe XD etc which can prove useful throughout our partnership. Additionally, my understanding of digital marketing means I'm more than capable of ensuring your brand's online presence remains aligned with the visual identity we create together.
£250 GBP in 1 day
8.0
8.0

Hello, I'm excited about the opportunity to help you create a complete brand identity for SEOUL’D. You’re looking for more than just a logo; you want a vibrant, memorable visual system that captures the energy and flavor of Korean street food. With 10+ years of experience in restaurant and packaging design, I understand how to create engaging identities that resonate with your target audience of young foodies and social media enthusiasts. My approach would involve developing bold typography and strong color blocking to ensure your brand stands out on the high street and across social media. I'll focus on creating playful and modern designs that reflect the fun and shareable nature of your menu offerings. You can check out my work here: https://www.freelancer.in/u/KayaCreation. What specific emotions or experiences do you want customers to associate with SEOUL’D when they see your branding? Best regards, Kaya Creations
£550 GBP in 4 days
7.7
7.7

Hi there, I look through the project details and realize that you are looking for BRAND IDENTITY DESIGN FOR NEW KOREAN STREET FOOD BRAND. Please look into our portfolio link for reviewing similar work. : https://www.freelancer.in/u/thedesignertec.html I will give you Initial creative concepts. Deliverable Final file formats are : .AI, .EPS, .PSD, .PDF, .JPEG, .PNG, Fonts etc. I can deliver the quality design to tight deadlines. Looking forward to hear from you. Regards, Preeti Designertec
£500 GBP in 7 days
7.7
7.7

Hello, We are Doomshell Software Pvt Ltd, a creative and technology-driven company specializing in branding, UI/UX design, website development, and digital solutions. We understand that SEOUL’D requires more than a logo — you need a complete brand identity system that captures the energy, creativity, and modern street-food culture of Seoul. Our team can help create a bold, memorable, and scalable brand presence with: • Complete logo and wordmark design with secondary variations. • Brand guidelines including typography, colors, and visual identity system. • Restaurant-focused packaging designs for pizza boxes, loaded boxes, cups, and delivery bags. • Menu designs, storefront signage concepts, and social media branding templates. • Modern restaurant website design and development with online ordering capabilities. • Digital marketing assets to support brand growth and future locations. We focus on creating visually strong brands that connect with customers and perform across both physical and digital platforms. Our experience in branding, graphic design, UI/UX, and web solutions allows us to deliver a complete ecosystem for growing businesses. We would love to collaborate with SEOUL’D and create a vibrant identity that stands out in the UK food market. Best Regards.
£745 GBP in 7 days
7.5
7.5

Hi, I saw your " Startup Branding project " project and would love to help you create a standout design that gets noticed. Why Choose Me: ✔️Optional Designs to choose from. ✔️ Premium, custom designs aligned with your brand. ✔️ Fast turnaround + full copyright ownership ✔️ Expert in Illustrator, Photoshop & InDesign etc. ✔️ Unlimited revisions until you’re thrilled Portfolio: https://www.freelancer.com/u/iGTTech Ready to discuss your vision and start right away. Let’s make something memorable. Best, Ash
£250 GBP in 1 day
7.7
7.7

Greetings, Your project for creating a complete brand identity for SEOUL’D sounds exciting! You’re looking for a vibrant and modern visual identity that captures the essence of Korean street food while appealing to a youthful audience. I can help you develop a bold logo, striking packaging, and engaging social media templates that reflect the fun and energetic spirit of your brand. With my background in restaurant and food branding, I understand the importance of making a memorable impression through design. I can create a cohesive visual system that includes everything from typography to packaging, ensuring your brand stands out on the high street and online. I'm eager to discuss how my experience aligns with your vision for SEOUL’D and contribute to your journey in bringing the flavors of Seoul to the UK. Best regards, Saba Ehsan
£400 GBP in 3 days
7.3
7.3

Hi! SEOUL’D has an incredible concept. I specialize in fast-casual hospitality branding and high-impact packaging—no generic clichés or K-pop tropes here. I’ll design a bold, typography-led identity utilizing your vibrant yellow and teal palette. Your square pizza boxes, cups, and storefront will be custom-styled to stand out on the high street and look highly shareable on social media. You’ll receive complete print-ready files (AI, SVG, PDF) with full commercial rights. Please review my attached portfolio for my past restaurant projects. You can check some of my previous work here: https://www.freelancer.com/u/GraphicZONE28 I’m ready to start immediately. Let’s discuss the details in chat. Best Regards Aastha
£250 GBP in 1 day
7.3
7.3

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