Industry: Food
Type: Fast Food Chain
Products: Fried Chicken, Fries, Pies, Pancakes, Spaghetti, etc. Also offers healthy options especially for kids. Example, instead of soda, we can give milk, instead of fries we can give slices of fruits.
Target market: everyone, any age, any status. Community accessible.
The name: Appealing especially to kids. Just like Jollibee. That soon we can create a mascot for kids. When heard, can create feeling of happiness and excitement.