Twitter Account Establishment and Growth for Options Trading

Create and grow a new X (Twitter) business account for a stock options trader with an existing Discord server, with the goal of building a targeted audience, increasing reach, and driving qualified members into the Discord community over the next 3–6 months. About the business Niche: Stock and options trading (education, trade ideas, market commentary). Assets: Existing Discord server/community that needs consistent promotion and structured funnels from X.​ Objective: Build a recognizable trading brand on X, attract the right followers (traders/investors), and convert them into active Discord members. Scope of work 1. Account setup and optimization Create a new X account and convert it to a professional/business account. Research and propose a handle, display name, and bio optimized for trading/finance keywords and discoverability.​ Set up branded profile and header images (you can design simple graphics or coordinate with a designer). Configure links, pinned post, and profile CTA to drive people into the Discord server. 2. Content strategy Develop a simple content strategy specifically for stock/options trading and Discord growth, including: Content pillars (e.g., education threads, trade recaps, market commentary, Discord-only teasers). Recommended posting frequency and time slots. Tone of voice and risk/compliance boundaries (no promises of profits, etc.).​ Create a 4–6 week content calendar before posting starts. 3. Content creation and posting Write and publish posts and short threads tailored to X (no copy-paste from other platforms, content may be available on my discord). Mix of formats: text posts, simple visuals/charts (screenshots OK), polls, and Discord invitations.​ Maintain consistent posting (e.g., 1–3 posts per day plus replies/engagement, to be agreed).​​ 4. Engagement and community building Proactively engage with relevant accounts and hashtags in the trading/investing niche (likes, replies, quote-posts).​​ Respond to comments and DMs on the account in a timely, professional manner.​ Promote the Discord server without spamming, using value-led hooks and clear benefits for joining.​ 5. Analytics and reporting Set up basic tracking and regularly monitor follower growth, reach, engagement rate, profile clicks, and Discord join clicks.​ Provide a concise weekly or bi‑weekly report in an agreed format, including what worked, what did not, and proposed adjustments. Requirements for the freelancer Demonstrable experience growing X accounts in finance/trading/crypto or similar niches (please share examples and results).​ Strong copywriting skills specifically for X: hooks, threads, and engagement-focused replies.​ Understanding of Discord communities and how to drive and retain members is a plus.​ Ability to work autonomously, suggest ideas, and adjust strategy based on data.​ Comfortable working within basic compliance boundaries for trading content (no guarantees, avoid misleading claims). Please include in your proposal: Short explanation of your approach to growing a brand-new X account.​ 2–3 sample X posts you would create for a stock/options trading brand (no need to share client names). Past results or case studies, if available. Deliverables Fully set up and optimized X business account with completed profile and pinned post.​ Content strategy document (PDF/Doc/Notion) and 4–6 week content calendar.​ Ongoing posting and engagement according to agreed frequency for the duration of the contract.​​ Regular performance reports with key metrics and insights. Success metrics and acceptance criteria The engagement window and targets can be adjusted to your budget, but as a baseline for the first 60–90 days: Account setup: Professional account correctly configured with branding, bio, links, and pinned post pointing to Discord. (Mandatory completion criterion.)​ Activity and consistency: At least X posts per week (e.g., 10–20), including 1–2 threads, with >90% of scheduled posts actually published.​​ Daily engagement on trading-related content on most weekdays (likes, replies, quote-posts).​​ Growth and engagement (targets to be refined with freelancer): Achieve a minimum follower count (e.g., 300–500+ highly relevant followers, not bots or giveaways).​​ Reach and engagement trending upward month-over-month (likes, replies, profile visits).​ Discord funnel: Clear tracking of how many users click through or join Discord from X.​ At least a defined baseline number of Discord joins from X by the end of the initial period (to be agreed based on starting point and ad spend, if any). Reporting and communication: On-time delivery of reports and responsiveness to messages within an agreed SLA (e.g., 24 business hours).​ Strategy adjusted at least once per month based on performance data.

Proje No: 40044972