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I’m ready to bring on a Product Marketing Manager who can take complete ownership of our new EdTech offering—from the first customer interview to the post-launch funnel review. Our initial push is aimed squarely at YouTube audiences, with user acquisition as the primary KPI and parents as the core demographic. Here’s what the role looks like in practice. You’ll drive market research, shape positioning, craft the program narrative, and turn those insights into a polished go-to-market plan. That means writing a high-converting landing page, outlining content for the YouTube channel, designing the launch campaign, and steering it all the way through live optimisation. Expect to work with tools like Google Analytics, Search Console, and basic A/B testing platforms so we can prove traction quickly. Key deliverables • Research report that validates the “YouTube-first, parents-focused” opportunity • Messaging framework and value prop doc the whole team can rally behind • Wireframed and copy-ready landing page, ready for design hand-off • 30-day launch campaign plan (creative, targeting, budget allocation) • Performance dashboard with baseline metrics and week-over-week improvement targets Acceptance criteria 1. Research cites at least five credible data sources and includes clear persona profiles for parents. 2. Landing page copy scores 80+ on Hemingway or similar readability tool. 3. Campaign achieves a cost-per-signup agreed upon before launch. If you’ve taken a product from zero to acquisition success, especially in EdTech, let’s talk.
Project ID: 40705204
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49 freelancers are bidding on average $479 USD for this job

✨Hi, I will be your social media marketing manager ✨ Hey, I'm Komal! I'm certified in social media marketing and content design. I've been working in marketing and managing pages for over ten years as part of a diverse team. "Wow! That's my company!" That is what I want you to say. I use social media as an integral part of nearly every digital marketing campaign. I help businesses access the best of social media and use it as a marketing asset." I will do : -BIO Setup and Page Optimization -Content Creation & Graphic Design -Paid Stock Images and Visual Content for Posts -High-Quality Branded Posts with your Logo & Website Link -Hashtag Research & SEO Indexing -Story Highlights -Cover Photos and Banners -Scheduling/Posting -Ongoing Support -IG & FB Reels, Short Videos, Stories, Posts, Pins and Tweets PLATFORMS: Instagram ! Facebook ! Pinterest ! Twitter(X) ! LinkedIn ! Google My Business Threads ! TikTok and YouTube My role as a social media marketing manager and content creator is to ensure that every post not only captures your audience's attention but also effectively drives marketing promotion, establishing your brand as a leader in its industry. I am waiting for your response. Thank you Komal :)
$250 USD in 3 days
7.2
7.2

Hello, For this EdTech launch, I would start with audience validation and tracking before copy or campaign work, because YouTube-first acquisition, a parents-focused persona, and a cost-per-signup target only work if the offer, message, and measurement are tied together from day one. The right call is a lean GTM plan that tests positioning and funnel friction early, then scales what proves demand. - Research report with parent personas and 5+ credible sources. - Messaging framework and value prop tied to signup intent. - Wireframed landing page copy built for readability and conversion. - 30-day launch plan, GA4/GSC dashboard, and weekly optimisation. Do you already have GA4/GSC access and any baseline traffic or signup data for this offer? I can map the first sprint and measurement plan right away. Roman
$700 USD in 4 days
7.1
7.1

Hi there, We can structure this as a focused go-to-market entry phase for your EdTech offer, centered on parent persona research, message framing, and a copy-ready landing page outline. We will also map the YouTube-first launch logic into a practical campaign structure and performance view, so the plan is grounded in acquisition rather than theory. Our initial assumption is that the core product, audience geography, and analytics access are available for review. Best Regards, 8veer
$710 USD in 10 days
6.2
6.2

Hi, I’m a results-focused digital marketing specialist and can take ownership of your EdTech growth strategy from research to acquisition. My approach would include: Market & competitor research focused on parents and YouTube audiences Clear positioning, messaging & value proposition Keyword/audience research to identify high-intent opportunities Conversion-focused landing page structure and copy YouTube-focused content and paid campaign strategy Google Analytics & Search Console tracking setup A/B testing and ongoing conversion optimization 30-day launch plan with targeting, budget allocation and KPIs Weekly performance dashboard tracking signups, CPL and conversion rates I’ll focus on practical, data-driven execution rather than generic marketing advice, with the goal of achieving the agreed cost-per-signup efficiently. I’m ready to start with the market research and growth roadmap.
$250 USD in 7 days
6.5
6.5

Hello, I can take ownership of your EdTech launch from parent interviews through post-launch acquisition review. I’ll translate research into positioning, readable landing-page copy, YouTube content direction, campaign planning, and a practical performance dashboard using agreed signup targets. A useful improvement would be establishing a measurement plan before launch, including channel-level attribution and weekly experiment priorities, so optimization decisions remain evidence-based. I’m ready to align the research, messaging, creative, and funnel review around your YouTube-first strategy. Check out my portfolio here:- https://www.freelancer.com/u/installerpoint Best Regards, Muhammad Adeel
$250 USD in 9 days
5.9
5.9

Hello! I'm a product marketing specialist with deep experience launching EdTech offerings from zero to acquisition success. I'll own the full journey from research to post-launch optimisation. Here's how I can help: - Conduct market research validating the YouTube-first, parents-focused opportunity with 5+ credible data sources - Build a messaging framework and value prop doc for the team - Write a high-converting landing page (Hemingway score 80+) with wireframes ready for design hand-off - Create a 30-day launch campaign plan with creative, targeting, and budget allocation - Set up a performance dashboard with baseline metrics and weekly improvement targets I've taken EdTech products from zero to acquisition success using Google Analytics, Search Console, and A/B testing. Let's build a YouTube-first campaign that reaches parents and drives signups at your target cost-per-signup.
$500 USD in 3 days
5.7
5.7

I can help turn this EdTech launch into a measurable acquisition system centered on YouTube and parent audiences. I’ll structure the market research around credible sources, customer interviews, competitor signals, and parent persona validation, then translate the findings into clear positioning and a practical value proposition. The go-to-market plan will connect the messaging framework to a copy-ready landing page, YouTube content direction, campaign creative, targeting, and budget allocation. I’ll also establish Google Analytics tracking, define signup and funnel events, and build a performance dashboard for baseline metrics and week-over-week optimization. SEO principles will support discoverability and landing-page intent, while Git can maintain versioned campaign assets and copy changes for transparent iteration. I’ll use readability checks and a pre-launch cost-per-signup target to keep the work tied to your acceptance criteria rather than vanity metrics. Which analytics events and target cost-per-signup should define success for the initial YouTube launch? I’m ready to take ownership from initial research through post-launch funnel review. Best, Muhammad Awais
$750 USD in 18 days
5.7
5.7

Hello, Big risk: assuming parents behave like typical consumer audiences on YouTube. Parents search and decide differently; acquisition will fail if research, messaging, and landing copy do not reflect parental decision triggers and time-constrained attention patterns. I led product and go-to-market for mission-critical systems including a payroll API and a tax filing platform that required tight analytics, conversion optimization, and compliance under pressure. In those projects I owned market research, messaging, A/B tests and dashboards that drove acquisition and reduced cost-per-conversion. That experience maps directly to taking an EdTech product from zero to acquisition, especially where GA, Search Console, and A/B testing define decisions. I will validate the YouTube-first, parents-focused opportunity by running a rapid mixed-method study: YouTube audience intent analysis, keyword demand via Search Console and Google Trends, parent persona interviews, and competitor content gap mapping. First deliverable will be a research report citing five credible sources and clear parent personas. Landing page copy will be drafted to hit 80+ on readability tools and wireframed for fast A/B testing. I will instrument a performance dashboard with baseline metrics using Google Analytics events and an A/B platform of your choice. - Do you have existing YouTube audience data or creatives to test immediately? - What is the pre-agreed cost-per-signup target we should optimize toward? Open to a quick chat if you want to dig into the details. Thomas Beigbeder
$420 USD in 5 days
5.2
5.2

Hello, "Build Parent-Focused Acquisition Funnel" - you need EdTech positioning, YouTube acquisition, landing-page messaging, and measurable launch optimisation. I would validate parent personas and demand first, then connect the messaging, landing page, campaign and GA4/Search Console tracking into one measurable funnel. My Google Ads & SEO Revamp work covered technical SEO and conversion tracking: https://www.freelancer.com/projects/google-ads/Google-Ads-SEO-Revamp-40564589/reviews What signup cost should we target before launch? Looking forward to working with you. Artur Gizycki
$850 USD in 14 days
5.0
5.0

Hey there, I hope you are safe and doing well. That is Mohamed, a Product & marketing strategist. I am a Udacity-certified digital marketer. May I have your name? Sounds like an interesting Project. I would love to connect to know more about your project and to see if we could have a common ground, and how I could help you with your strategy. I could help you with Marketing strategies. How does your schedule look for Monday 14th at 5:00 pm Dubai Time? Does it work for a quick discussion? -I would appreciate your visit to check my portfolio samples. https://www.freelancer.com/u/mohamedhamdeen3
$750 USD in 10 days
4.9
4.9

Hi, Aashiq here from Cape Town, South Africa. This project instantly caught my eye, so I had to reach out. I see you’re looking for someone to take ownership of your new EdTech offering, particularly targeting YouTube audiences with parents as the core demographic. That’s an exciting challenge! I’ve helped businesses increase user acquisition through targeted marketing strategies, particularly in the EdTech space. My experience includes crafting high-converting landing pages, developing compelling narratives, and optimizing campaigns for measurable results. I’d love to share samples of successful projects I’ve completed. Based on what you mentioned, here is how we would approach the project: - Conduct thorough market research to validate the YouTube-first strategy - Develop a messaging framework that resonates with parents - Create a wireframe for the landing page and draft compelling copy - Outline a comprehensive 30-day launch campaign plan - Set up a performance dashboard to track metrics and improvements You can expect clear communication throughout the process and a focus on delivering a seamless, user-centered solution optimized for performance. Best Regards, Aashiq
$700 USD in 14 days
4.6
4.6

Hey! We are a team of 62 professionals specializing in product marketing with 9+ years turning new products into clear, measurable acquisition strategies. Here’s how we can help: * Research parent audiences and validate the YouTube opportunity * Build positioning, messaging, personas, and core value propositions * Create conversion-focused landing page structure and copy * Plan, launch, and optimize campaigns around signup targets Could you clarify if the YouTube channel is already active or launching with the product?
$500 USD in 7 days
4.3
4.3

As a seasoned marketing professional with over 15 years of multi-disciplinary experience, I am sufficiently equipped to handle your EdTech project. I have a profound understanding of data research, SEO optimization, and digital marketing. Moreover, I have worked on many successful campaigns that leverage YouTube, making me uniquely fitted for your parental demographic endeavor. My skills extend beyond traditional marketing to include specializations in IoT, VR/AR, and Blockchain – all which enhance my understanding of future-forward technologies like EdTech. This means, when it comes to defining your value proposition or crafting the perfect landing page copy using tools like Hemingway, I excel at incorporating technical gravitas into copy that sells. Another valuable skill set I bring is deep familiarity with Google Analytics and Search Console, essential for the performance dashboards you need built out. My track record of taking products from zero to acquisition success, especially in the edtech sector, speaks volumes about my proficiency and worthiness for this project. With me onboard, you'll get an experienced marketing leader who is as detail-oriented as he is adaptable; one who has wide-ranging disciplinary expertise but never loses sight of the vision mapped out for each specific project. Let's take your EdTech offering to soaring heights together!
$500 USD in 7 days
3.8
3.8

I will lead your EdTech launch by refining your YouTube acquisition strategy and conducting deep-dive customer interviews to anchor our messaging. My approach combines rigorous content planning with data-backed campaign reporting to optimize your funnel for parents. How would you like to structure the initial feedback loop for our first round of creative assets?
$250 USD in 7 days
3.1
3.1

If the camera confuses a broomstick with a golf club, the swing analysis will produce garbage data. I’ll start by pulling the repo, building the app in Xcode and Android Studio, and generating private install links for platforms, ready to start immediately. Then I’ll run a quick exposure sweep to lock the silhouette detection before any formal testing begins. In my experience the biggest pitfall is testing only under ideal lighting, which hides segmentation glitches. I’ll run the test scripts in dim, bright, and mixed light while varying distance and background to catch those edge cases. You can expect a concise report with detection rates, timing stability, and a tuned camera pipeline ready for the next release.
$500 USD in 7 days
2.2
2.2

YOU ONLY NEED ONE DEVELOPER WHO GETS IT RIGHT THE FIRST TIME. HERE'S WHY I'M THAT DEVELOPER. I recently helped a client transform their idea into a modern, high-quality digital solution that was both reliable and easy to scale. I'd love to do the same for you and deliver something that's built to perform from day one. I understand the importance of a YouTube-first strategy targeting parents, ensuring that your marketing efforts resonate with the core demographic. With expertise in market research, landing page optimization, and campaign planning, I can create a high-converting landing page and a comprehensive 30-day launch plan. We have 75+ 5-star reviews on similar projects and rank in the top 1% among 75 million users! I'd love to chat about your project! The worst that can happen is you walk away with a free consultation. Regards, Aydon.
$400 USD in 7 days
1.5
1.5

Hello, I understand your need for a Product Marketing Manager to lead the launch of your new EdTech offering, focusing on YouTube audiences and targeting parents. At Studio SJ, we specialize in comprehensive marketing strategies that encompass market research, positioning, and execution. Our approach will begin with in-depth market research to validate the “YouTube-first, parents-focused” opportunity, utilizing credible data sources. We will develop a messaging framework that aligns the team and ensures clarity in communication. Our specialists will create a wireframed landing page, ensuring it meets the readability standards required for conversion. The 30-day launch campaign plan will include creative strategies, targeting, and budget allocation, along with a performance dashboard to track baseline metrics and improvement targets. Could you specify any particular insights or data you already have regarding your target audience that we should consider in our research? Kind regards, Soné Joubert
$300 USD in 7 days
1.5
1.5

Greetings, I read your job post and I understand your requirement. I have experience with product marketing, EdTech, market research, positioning, GTM strategy, landing-page copy, YouTube marketing, user acquisition, GA4, Search Console, and A/B testing. I can take ownership from parent/customer research through launch and optimisation, delivering the research report, personas, messaging framework, conversion-focused landing page, 30-day YouTube-first campaign plan, and performance dashboard. I’ll establish the cost-per-signup target before launch and track acquisition, conversion rate, CAC/CPS, and week-over-week improvements against agreed benchmarks. My profile reviews reflect earlier communication issues, so I prefer to earn your trust through clear strategy, transparent reporting, and measurable performance. I’m available to start immediately. Regards, Maaz
$251 USD in 7 days
2.7
2.7

Ready to bring complete ownership to this EdTech launch, starting with customer interviews and turning insights into a YouTube-first, parents-focused go-to-market system. You’ll get: - Research report grounded in at least five credible data sources, including clear parent persona profiles - Messaging framework + value proposition doc aligned for cross-team execution - Landing page copy that’s copy-ready for design hand-off and built to score 80+ on Hemingway/readability standards - A 30-day launch campaign plan for YouTube audience growth with targeting, creative direction, and budget allocation - A performance dashboard with baselines and week-over-week improvement targets using Google Analytics and Search Console, plus lightweight A/B testing plans Goal alignment stays tight on user acquisition (cost-per-signup measured against the agreed target) so optimization happens fast and traction is provable, no guesswork, just measurable wins and momentum.
$250 USD in 6 days
2.8
2.8

Hi there, I’m excited by your vision for a parent-focused, YouTube-first EdTech launch. With 8+ years in digital marketing and a track record of driving user growth for EdTech products, I’m ready to take full ownership of your go-to-market plan and deliver measurable results. Here’s how I’ll approach your project: First, I’ll conduct deep market research, leveraging at least five robust data sources to validate the opportunity and build actionable parent personas. I’ll translate these insights into a compelling messaging framework and value proposition document that aligns your team and resonates with your audience. Next, I’ll wireframe and write high-converting landing page copy, optimized for readability and engagement, and outline a targeted YouTube content plan. I’ll design a 30-day campaign with clear creative, targeting, and budget recommendations, ensuring every decision is data-driven. Throughout, I’ll set up a real-time dashboard using Google Analytics and A/B testing tools, providing transparent performance tracking and actionable week-over-week improvement targets. Let’s turn your EdTech vision into a successful, scalable launch. Best Regards! George
$250 USD in 10 days
0.0
0.0

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