Social & SEO Growth Campaign

I want to raise our brand’s profile, send qualified traffic to our site, and turn that attention into solid leads. To do that, this project combines two tracks: • Facebook & Instagram social media marketing • Search engine optimization across our main site On the social side you will develop a content calendar, create engaging posts, schedule them with the right hashtags, and manage paid boosts when it makes sense. All activity should reinforce our brand voice and be backed by analytics so we can see lifts in awareness, clicks, and conversions. In parallel, I need a full SEO sweep: technical audit, keyword research, on-page fixes, and a healthy batch of high-quality backlinks. The goal is to keep improving organic positions for those same keywords we’ll be pushing on social, giving the campaign a unified feel. Key deliverables 1. 90-day content calendar for Facebook and Instagram with copy, creative direction, and posting schedule. 2. Weekly performance report showing reach, engagement, click-throughs, and cost per result for any paid activity. 3. SEO audit report with prioritized fixes, then implementation (meta tags, internal links, page speed, structured data). 4. Keyword list with ranking benchmarks and a backlink plan, followed by monthly link-building progress. 5. Final summary deck that measures brand lift, traffic growth, and lead volume against the original goals. Tools you are free to use include Meta Business Suite, Hootsuite, Google Analytics, Search Console, SEMrush/Ahrefs, or similar. Just make sure data is clearly presented so I can track ROI at a glance. If you can hit these marks, let’s get started.

Project ID: 40571414