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Website Review, Content & SEO Optimisation + Website Modernisation Project Overview I am looking for an experienced website specialist to complete an end-to-end review and modernisation of an existing business website. The website already has an established structure, pages and content. I am not looking to start again from scratch. Instead, I need someone who can critically review what currently exists, identify what should be improved, and provide clear recommendations to modernise the website and strengthen its performance. This project includes both the review/recommendation stage and implementation of the approved changes. The successful freelancer should have strong capability across: * Website UX/UI and modern web design * Website content and copy optimisation * SEO and search intent * AI search/discoverability (including how content is structured for AI-powered search and answer engines) * Conversion and user journeys * WordPress/web development and implementation * Website imagery, graphics and visual presentation Stage 1 – Website Audit & Recommendations The first stage is a comprehensive review of the existing website. I would like every key page reviewed, including its purpose, structure, content, design and effectiveness. The review should consider: Page Structure & UX * Overall site architecture and navigation * Page layouts and information hierarchy * User journeys and calls to action * Opportunities to simplify, restructure or consolidate content * Mobile responsiveness and usability * Opportunities to modernise the overall presentation Content * Review existing copy for clarity, relevance and positioning * Identify content that should be rewritten, expanded, removed or repositioned * Recommend new content or sections where required * Ensure the website clearly communicates services, expertise and value proposition * Improve conversion-focused messaging and calls to action SEO & AI Discoverability * On-page SEO * Search intent and keyword opportunities * Heading and page structure * Metadata recommendations * Internal linking opportunities * Content structure and topical coverage * Opportunities to improve visibility and understanding across traditional search engines and AI-powered search/answer platforms Design & Visuals * Identify outdated or inconsistent design elements * Recommend layout and styling improvements * Review existing imagery and graphics * Recommend replacement/new imagery, graphics, icons or other visual elements where appropriate * Ensure visual consistency across the website Stage 1 Deliverable Within 3 days of commencement, I require a detailed but practical website review and implementation plan that clearly identifies: 1. What should change 2. Why it should change 3. Recommended page structure/layout 4. Proposed content changes 5. SEO and AI optimisation recommendations 6. Required graphics/image changes 7. Any technical or functionality recommendations Where content needs to be rewritten, I would like the proposed replacement content provided for approval, rather than simply being advised that the content should change. The recommendations should be specific enough that I can review and approve the proposed direction before development begins. Stage 2 – Implementation Once the audit, proposed content and design direction have been reviewed and approved, the successful freelancer will implement the agreed changes. This may include: * Updating page layouts and website styling * Building or restructuring sections/pages * Updating and implementing approved website copy * Implementing SEO improvements * Updating metadata and page structure * Improving internal linking * Updating calls to action * Sourcing/creating and implementing approved graphics or imagery * Ensuring responsive presentation across desktop, tablet and mobile * Testing links, forms and functionality * Final website QA before completion The intention is to have a fully updated and modernised website at the end of the project, not simply an audit or list of recommendations. Timeline This is a time-sensitive project and I am looking for someone who can commit to completing the project end-to-end within approximately two weeks. Stage 1 – Audit, Recommendations & Proposed Content: within 3 days of commencement Client Review & Approval: promptly following delivery Stage 2 – Implementation: approximately 10 days following approval Please only apply if you have the availability to work within this timeframe. When Applying Please provide: * Examples of websites you have reviewed and modernised * Examples demonstrating both design/development and content/SEO capability * Your experience with SEO and AI search optimisation * Your approach to reviewing an existing website before making changes * Confirmation that you can deliver the initial review within 3 days and complete the full project within the required timeframe * Your fixed-price quote for the complete project I am looking for someone who can take ownership of the project from review → recommendations → content/design approval → implementation → final QA, rather than requiring me to separately coordinate a copywriter, SEO specialist, designer and developer.
Project ID: 40641888
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212 freelancers are bidding on average $1,045 AUD for this job

Hi, I hope you are doing well! I would love to help modernise your website and strengthen its performance end-to-end. Here is how I will approach this: Stage 1 audit covering UX, content, SEO, AI discoverability, and visuals delivered within 3 days, with proposed replacement copy included for your approval. Stage 2 implementation of all approved changes, followed by full QA, within 10 days. A few questions to help me get started: 1. What industry or niche is your business in, and who is your target audience? 2. Are there competitor websites or design styles you admire that could guide the visual direction? 3. Are there specific pages or areas you already feel are underperforming or need the most attention? I can confirm I am available to meet your two-week timeline and will manage the full process from audit through to final delivery without you needing to coordinate separate specialists. Looking forward to working with you! Azeem Amin
$1,175 AUD in 7 days
9.1
9.1

Hi there, We understand you're looking for a comprehensive website audit and modernisation, including a review of your existing website's structure, content, and design, followed by implementation of recommended changes to strengthen its performance. Our team at Webbook Studio has strong capabilities across website UX/UI, modern web design, content and copy optimisation, SEO, and WordPress development, with experience in projects like the website for a luxury leather retailer and an online shop for a Scandinavian fashion brand. We'll deliver a detailed website review and implementation plan within 3 days, including proposed content changes, SEO and AI optimisation recommendations, and design improvements. Can you share more about your current website's goals and what you hope to achieve with this modernisation project? Feel free to message us to discuss the details! — Webbook Studio
$1,500 AUD in 20 days
9.2
9.2

Hi, An existing site usually underperforms because of weak page hierarchy, unclear messaging, dated visuals, and content that isn’t aligned with search intent or AI discovery. My focus is not just making it look modern, but improving the user journey so each key page explains the value proposition quickly and drives the right next step. I’d begin with a full page-by-page audit, then provide a practical action plan covering rewrite suggestions, layout improvements, SEO/metadata updates, internal linking, and visual recommendations. If content needs to change, I’ll draft revised copy for your approval before implementation so everything stays aligned with your goals. For implementation, I can update the approved changes in WordPress, optimize mobile behavior, refine sections for consistency, improve calls to action, and test links/forms before final QA. My initial focus will be on site structure, content gaps, SEO opportunities, design inconsistencies, and the best replacements for key sections. Could you also let me know if any pages or services must remain unchanged for branding or SEO reasons?
$787 AUD in 18 days
9.1
9.1

I am an experienced website optimization specialist offering end-to-end services, including website review, content, and SEO optimization. With [X years] of experience, I have a proven track record of enhancing online presence and user experience. My expertise includes website UX/UI design, content optimization, SEO, AI search optimization, and WordPress development. I propose to conduct a detailed audit of your current website to analyze page structure, UX, content quality, SEO factors, and visual presentation. Within 3 days, I will provide you with a comprehensive implementation plan with specific recommendations for improvements in layout, content, SEO, graphics, and functionality. Once approved, I will implement the changes promptly, aiming to deliver a modernized and optimized website within two weeks. My approach integrates design, development, content, and SEO expertise to streamline the process for you. By optimizing your website, I aim to enhance user engagement, conversion rates, and search engine visibility. Please provide access to your website and any specific goals you have in mind. Do you foresee any integrations or scalability requirements in the future? Let's work together to create a more optimized and modern website that effectively represents your business. Thank you for considering my services.
$1,350 AUD in 5 days
8.8
8.8

Hello, As a veteran web developer with over a decade of industry experience, I understand the transformative power of a modern and optimised website. My proficiency extends across your critical project dimensions including Website UX/UI Design, SEO optimisation, and WordPress Development amongst others. When it comes to staging comprehensive website audits and the subsequent implementation of recommended changes, my track record speaks volumes. Clients feel safe in my hands because they know I am not just interested in short-term gains but instead aim for sustained success. My strategy is simple yet impactful: conduct an in-depth review of every key page with due regard to its purpose, structure, content, design, and effectiveness. Then I outline recommendable improvements during Stage 1 which are implemented seamlessly during Stage 2 making sure all aspects of site architecture, navigation, page layouts and information hierarchy align with mobile responsiveness and overall modernity while maintaining your vision. Incorporating compelling content that communicates your services, expertise and value proposition effectively is central to any website's success. That is why my competency in optimising copy to enhance clarity, relevance and positioning is pertinent. My abilities also extend to metadata recommendations, internal linking opportunities,content structuring to maximise search engine visibility across traditional search engin Thanks!
$850 AUD in 8 days
8.4
8.4

Hi — Elias here from Miami. I see you're looking to modernize your website while enhancing its content and SEO. This is crucial for improving user engagement and search visibility, which ultimately drives conversions. The real challenge often lies in ensuring the site is not only visually appealing but also scalable and maintainable. What usually matters most here is finding a balance between a fresh design and the underlying structure so that future updates are streamlined. A common issue in projects like this is overlooking the technical SEO aspects, which are essential for maximizing your site’s performance. My approach would involve conducting a thorough audit to identify areas for improvement, followed by implementing a modern design that adheres to best practices in SEO and user experience. I have experience in optimizing WordPress sites with Elementor and have tackled similar projects, ensuring that both aesthetics and functionality are aligned for long-term success. A few questions to better understand the scope: Q1 – What specific SEO goals do you have in mind for this audit? Q2 – Are there any particular user roles or admin workflows that should be considered in the design? Q3 – What is your timeline for seeing these changes implemented? Happy to go through the details and suggest the best technical approach. Looking forward to hearing from you.
$1,200 AUD in 5 days
8.4
8.4

Drawing on my expertise in graphic design and web development, I believe I am the perfect fit to undertake your Comprehensive Website Audit & Modernisation project. Having worked with a myriad of top corporations, including Fortune 100 companies, I have had the privilege of honing my abilities to critically review and improve existing websites; your project aligns perfectly with that A-Game skillset. Your vision is crucial to me, and I prioritize clarity, relevance and positioning in every aspect of your website. From page layouts to information hierarchy, user journeys to call-to-action placement, I will identify opportune areas for simplifications or for fresh ideas that retain the core values of your brand throughout. Equally important, I have a knack for current trends which sets the modernisation ball rolling while ensuring your website is responsive and retains its usability -- be it across mobile or desktop platforms. Importantly, my familiarity with AI search/discoverability lends me an edge to consider how content can be structured for maximal visibility across both traditional and AI-powered search engines. Similarly, my WordPress skills give way for free-flowing implementation once the audit amends have been approved.
$750 AUD in 1 day
8.1
8.1

Hi, I can take full ownership of your WordPress website modernization from Stage 1 (3-day Audit & Content Rewrite) through Stage 2 (WordPress Layout Build, SEO/AI Search Optimization & QA) within your 14-day timeline. Here is my 2-Stage Execution Strategy: STAGE 1: AUDIT, REWRITE & AI/SEO STRATEGY (3 DAYS) • UX & Conversion Review: Streamlining page hierarchy, mobile responsiveness, and high-converting CTA placements. • Full Copy Rewrite: Providing actual replacement copy for all key pages (not just suggestions) tuned for service positioning. • SEO & GEO/AI Discoverability: Structuring Schema markup, entity-based content framing, and semantic headings so LLMs/AI search engines and Google index your expertise accurately. • Deliverable: Comprehensive audit document with proposed page layouts, rewrites, and visual/graphic asset replacement lists for your approval. STAGE 2: WORDPRESS IMPLEMENTATION & QA (10 DAYS) • Staging Build: Updating theme styling, rebuilding page layouts, inserting approved copy, and adding optimized WebP graphics/icons. • Technical & AI SEO Setup: Meta optimization, clean internal linking structure, and mobile QA across all devices before final hand-off. 350+ completed 5-star projects on Freelancer.com with 18+ years of web engineering, SEO, and full-stack experience. Message me in chat to discuss your current site URL and kick off Stage 1!
$1,150 AUD in 14 days
8.2
8.2

As a seasoned and proficient web specialist with years of experience, I am confident that I am the best fit to provide you with an all-encompassing website audit and modernization for your existing business site. I possess a comprehensive knowledge of UX/UI design, content optimization, SEO techniques, AI search, conversion tactics, and more. Moreover, my expertise ranges from WordPress development to web imagery, which ensures a holistic approach throughout your project. For the first stage—review and recommendation—I will thoroughly analyze and suggest practical improvements based on vital elements like page structure, content clarity and relevance, SEO optimization, and branding updates. My meticulousness extends to every aspect of your site as part of my service is to propose replacement content for your approval rather than just stating it needs changes. Once the audit results are approved, the second stage begins which includes implementing the agreed-upon changes. In addition to updating layouts & copy, I will undertake processes like metadata updates, internal linking improvements along with polishing overall UX & design ensuring it works charm on desktops as well as mobile devices
$1,125 AUD in 7 days
8.2
8.2

Hi, I am Preferred freelancer and WordPress developer with 12 years of experience in WordPress development, Website design, WooCommerce development and API integration. I have successfully worked on a variety of projects and have a proven track record of delivering high-quality, responsive, and user-friendly websites. I can assist you with: - Figma to Website - WordPress optimization - WooCommerce/eCommerce web development - Elementor design and development - Website design - Business/Informational Website - Developing WordPress/WooCommerce site from the ground up - API Integration - Website support & maintenance - Custom theme & plugin development or customization Kindly review my clients feedbacks and portfolio at https://www.freelancer.com/u/bhaveshjnariya Let's connect and discuss to start right away! Best regards, Bhavesh
$800 AUD in 7 days
8.2
8.2

Hi, I can take ownership of the full process—from auditing the existing website and improving the UX/content/SEO strategy to implementing the approved changes and completing final QA. I’ve worked on similar website modernisation projects involving WordPress, responsive UI improvements, technical SEO, content optimisation, page restructuring, performance and conversion-focused UX. I focus on practical improvements that make a measurable difference rather than rebuilding unnecessarily. I can deliver the detailed audit and implementation plan within 3 days and complete the full implementation within your 2-week timeframe. Happy to share relevant examples, discuss the current website, and provide a fixed-price quote. Best, Utam
$1,125 AUD in 7 days
8.3
8.3

The project requires a thorough review and modernization of an existing business website, focusing on enhancing performance. I would conduct a detailed audit of the website’s structure, content, and design to identify improvements, ensuring the recommendations align with current best practices in web design and user engagement. This will include optimizing the existing content and making revisions for clarity, relevance, and SEO effectiveness, along with modernizing the visual presentation. My skills in Node.js, React, and web development tools enable me to implement the necessary changes efficiently. With a 4.9-star rating across 200 client reviews and 220 projects completed, I have a proven track record of delivering quality results. What specific features are you most concerned about improving in the user experience?
$1,425 AUD in 14 days
7.2
7.2

Hello!, I am a US-based senior software engineer(frontend, backend, ecommerce, etc) and I read your project description carefully. I understand you want more than a simple redesign, you need a proper website review plus content, SEO, and modernisation so the site looks current, loads well, and performs better for search. I have about 15 years of experience with WordPress, Elementor, website audits, SEO, UX, content structure, and performance optimization. My process is straightforward: audit first, identify the high-impact issues, then improve design, content, and technical SEO in a clean, practical way. I focus on results that are easy to maintain and actually move the site forward. Relevant work includes: - Corporate service website redesign and SEO cleanup - Elementor-based business site modernisation - Content restructuring and on-page SEO for a local brand site - Performance and UX improvements for a WordPress marketing site Could you please clarify the following questions to help me better understand the project? 1. Which pages are the top priority for the audit and modernisation? 2. Do you already have target keywords or competitors, or should I help define the SEO direction? 3. Will I be working from existing copy/images, or do you want help improving the content and visual layout too? If you’d like, I can start with an audit summary, then move into design, content, and SEO improvements in phases so everything stays organized and measurable.
$1,150 AUD in 3 days
7.0
7.0

Hi, I’m Steve from Pixel Inq, a Melbourne-based graphic and web designer with 14+ years of experience across WordPress, UX/UI, content, SEO and digital design. This project is a strong fit for my background, particularly because I can manage the full process from audit and recommendations through to design, content updates, development and final QA. I would begin by reviewing the existing website page-by-page, assessing navigation, UX, content, search intent, on-page SEO, AI discoverability, internal linking, CTAs, imagery, mobile usability and overall presentation. From there, I’ll provide a clear implementation plan covering what should change, why, recommended layouts and structure, SEO improvements, visual updates and any technical recommendations. Where copy needs improvement, I’ll also provide the proposed rewritten content for approval. Once the direction is approved, I can implement the changes directly in WordPress, including layouts, content, metadata, internal linking, imagery/graphics, responsive improvements and final testing. I have extensive experience improving existing WordPress/Elementor websites without unnecessarily rebuilding them from scratch. I can deliver the initial audit and proposed content within 3 days and can commit to completing the full project within the required two-week timeframe. Examples of my website, design and development work are available at pixelinq.net.au.
$900 AUD in 3 days
6.8
6.8

With over a decade of experience in WordPress and web development, I am confident that I can deliver the comprehensive website audit and modernization you're seeking. My skills, honed through the years, align closely with your project requirements, including UX/UI design, content optimization, SEO, AI search/discoverability, and overall WordPress implementation. For Stage 1, I will conduct a thorough review of each key page, assessing its purpose, structure, content effectiveness, and design. I'll identify improvements that not only modernize but also strengthen performance by streamlining navigation, enhancing user journeys and calls to action. You'll receive detailed yet practical recommendations that emphasize *why* changes are necessary; giving you a clear view of the proposed direction before we initiate development. Stage 2 is where my ability to implement approved changes shines. From updating page layouts to implementing SEO strategies (like metadata changes), improving internal linking or visual consistency - I possess the breadth of skills required for a successful website modernization. I'll ensure every element works cohesively—copying new content is submitted for approval before implementation empowering you to retain control over your digital presence.
$855 AUD in 7 days
6.8
6.8

With my considerable expertise in website development and SEO, I am confident that I possess the skills essential to tackle every aspect of your remote project effectively. My extensive experience designing and optimizing both informational and eCommerce websites is particularly well-suited to your need for a full-scale website audit and modernization. I understand that you do not want to start from scratch but still desire an impactful online presence. I can meet that need: I will analyze your existing structure, identify what needs improving, and present clear recommendations for areas such as page structure, content optimization, SEO, AI discoverability, conversion-oriented messaging, design improvements and create a full roadmap for implementation. My strategies aren't vague - I provide detailed, practical solutions. Of special note is my competency in WordPress/ web development- this proficiency will ensure a smooth execution of all recommended changes. Moreover, having worked as a virtual assistant for major e-commerce platforms like Walmart and Amazon, I have developed a keen sense of online product positioning which will be invaluable in enhancing the visibility,browsing experience and sales conversion rates of your site. Overall, with me on board for your project, you can confidently expect timely delivery of quality results that truly optimize your existing potential!
$750 AUD in 7 days
6.7
6.7

If you're in the market for a comprehensive website audit and modernization, look no further. I’m Mohit, your expert guide at MAG Cloud Solutions. With our high expertise fetching from Web Design and Development, Content Writing, SEO to Graphic Design and more, we bring all-round solutions to the table. But survival skills are nothing without adaptability; this's where my proficiency in WordPress/ web development excels. Implementing the changes approved in stage 1 will be seamless with our deep rooted experience across page layout updates, SEO optimization, imagery upgrades to responsive presentation across all devices. So, if you want your website recrafted considering every minute detail, we are your perfect fit! Turn your outdated web presence into a thriving ecosystem with us! Pick MAG Cloud Solutions; let's unlock the untapped possibilities.
$900 AUD in 7 days
6.5
6.5

With a robust background in Graphic Design, Web and SEO Development, my skills align perfectly with your project's needs for a Comprehensive Website Audit and Modernisation. I have helped countless businesses achieve their online goals through practical, results-driven solutions - an approach I'm confident will be invaluable to your website's upgrade. From CMS development & Customization to Responsive Web design as well as in-depth Knowledge of SEO strategies, I boast a skill set that is tailor-made for the task at hand. What sets me apart from others is my commitment to quality and client satisfaction. I understand web technology to its core and this understanding enables me not only to spot the more obvious changes that need to be made on your website but also suggest running undercurrents that make our developmental processes more seamless than ever. As we all know, change can be daunting, particularly when it comes to established websites, but rest assured that you're in safe hands; I value transparency and will ensure you are involved and aware of the changes being made throughout the process. Moreover, as a freelancer who works 5 days a week but provides round-the-clock support means you'll never feel alone or stranded during our collaboration. Trust me not just for completion of your job, but for building a long-term relationship. Let’s bring your ideas to life- optimized and ready to face this fast-evolving digital world together.
$1,125 AUD in 7 days
6.6
6.6

Hi, I can help review and optimize your website to improve **SEO, AI discoverability, user experience, mobile performance, and conversions** while keeping your existing goals and structure in mind. I have **8+ years of Full-Stack experience and 1000+ completed projects**, with strong expertise in WordPress, HTML, CSS, JavaScript, APIs, SEO, and website optimization. I can help with: • Detailed website and technical SEO review • Content and search-intent optimization • Improving AI search and Google discoverability • Mobile responsiveness and performance improvements • UX, navigation, and conversion optimization • SEO-friendly structure, metadata, and internal linking • Identifying technical issues and implementation opportunities • Clear recommendations followed by hands-on implementation I focus on **practical, measurable improvements** rather than unnecessary changes. My goal is to make your website faster, easier to navigate, more search-friendly, and better positioned for long-term growth. Best, Shaili
$1,125 AUD in 7 days
5.8
5.8

Hi, You’ll get a modernized WordPress site with clearer journeys, stronger content, improved SEO and AI discoverability, and a polished visual experience without rebuilding what already works. I understand Stage 1 must deliver specific page-by-page recommendations and proposed replacement copy within 3 days, followed by implementation and QA within roughly two weeks. I’d audit UX, intent, content structure, internal linking and visuals first, then turn approved findings into measurable improvements. Which URL should I audit first, and are you using any current SEO tools or analytics? Best Regards, Fizza Nadeem K
$1,125 AUD in 7 days
6.0
6.0

Fremantle, Australia
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