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Brighta Group is a high-growth marketing agency working with leading B2B clients across Australia and New Zealand. We are seeking an experienced Conversion Copywriting Specialist with proven success in driving measurable results for construction and manufacturing industries. You’ll work closely with our Head of Content, delivering compelling copy that converts across multiple platforms—paid ads, landing pages, EDMs, and automated sequences. This is a role for a performance-focused copywriter who thrives on data, understands conversion psychology, and can translate insights into high-impact words that move prospects to action. What You’ll Do Create high-converting copy using direct response frameworks (AIDA, PAS, Before-After-Bridge) for Meta, Google, LinkedIn, and more Optimise copy for paid campaigns, landing pages, and email automation sequences without AI dependency Develop audience-segmented variations for personalisation and A/B testing Analyse performance metrics and recommend optimisation strategies Present actionable insights to clients and internal teams Apply deep knowledge of conversion psychology and behavioural triggers to all copy What We’re Looking For 4–6 years dedicated conversion copywriting experience with measurable conversion lifts (sales, leads, sign-ups) 2–3 years agency experience (multi-client environment) Performance Expectations Deliver measurable 5–10% conversion improvements within 120 days Maintain 85%+ on-time delivery rate Provide detailed monthly/quarterly conversion performance reports Why Work With Us Brighta Group values Teamwork, Structure, Hustle, and Transparency. You’ll join a high-performing remote team that’s committed to producing results for some of the most innovative B2B brands in our markets. How to Apply Please submit: Your CV Portfolio with 4-6 examples of verified conversion-focused work (include performance metrics) A brief explanation of your approach to improving conversions in B2B campaigns Budget: To be discussed based on experience and portfolio strength Location: Australia preferred (remote role with occasional client calls in AEST time zone)
Project ID: 39699098
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41 freelancers are bidding on average $39 AUD/hour for this job

Greetings! I’m a top-rated freelancer with 15+ years of experience and a portfolio of 700+ satisfied clients. I specialize in delivering high-quality, professional conversion copywriting services tailored to your unique needs. Please feel free to message me to discuss your project and review my portfolio. I’d love to help bring your ideas to life! Looking forward to collaborating with you! Best regards, Revival
$25 AUD in 40 days
8.1
8.1

Hi, Words can do more than just grab attention; they can convert, persuade, and consistently drive results. That’s what I bring to the table. I create copy that goes beyond the scroll, tapping into the psychology of action and building momentum with every sentence. Whether it’s an email sequence, a Google ad, or a landing page, I write with the performance lens on, always measuring, refining, and optimising for higher conversion. I’ve helped B2B brands in construction, manufacturing, and tech boost campaign performance by 15–30% through sharp, test-ready copy. My work is grounded in proven frameworks like AIDA, PAS, and Before-After-Bridge, always informed by the metrics and audience insights that shape decision-making in real time. You need someone who understands how to write for both the algorithm and the human mind. That’s where I excel. I deliver conversion-optimised assets with speed, structure, and accuracy, and I’m not afraid to dig deep into the data to find the tweaks that move the needle. From creating segmented variations to writing high-performance copy across Meta, LinkedIn, and EDM platforms, I bring both strategy and execution to the role. Let's come on chat Thanks, Arwa M.
$38 AUD in 40 days
7.0
7.0

Hello Ben, I’m excited to apply for the Conversion Copywriting Specialist role at Brighta Group. With over 7 years of experience in digital marketing and conversion optimization, I understand how to craft persuasive, data-driven copy that resonates with B2B audiences in competitive industries like construction and manufacturing. Here’s how I will deliver results aligned with your goals: 1. Collaborate closely with your Head of Content to understand client goals and target segments. 2. Create high-impact copy using direct response frameworks (AIDA, PAS, Before-After-Bridge) tailored for paid ads, landing pages, and email sequences. 3. Develop personalized audience-driven variations for A/B testing and continuous optimization. 4. Analyze campaign performance metrics to refine messaging and improve conversion rates by 5-10% within 120 days. 5. Provide detailed, transparent performance reports monthly to demonstrate progress and insights. I appreciate Brighta Group’s values of teamwork, structure, and transparency and am confident my methodical, results-focused approach complements these well. I look forward to the opportunity to share a portfolio highlighting conversion lifts and discuss strategies to drive measurable growth for your clients. Thank you for considering my application. Best regards, Firoz
$25 AUD in 40 days
6.4
6.4

Hello there, I'm reaching out to express my interest in this project "Conversion Copywriting Specialist". With a proven track record of developing and implementing successful social media campaigns, I am excited about the opportunity to drive your brand's online presence to new heights. My approach involves leveraging the power of social platforms to not only increase engagement but also foster genuine connections with your target audience. I am well-versed in analyzing metrics, identifying trends, and tailoring strategies that align with your brand's voice and objectives. Let's discuss how we can create a social media strategy that not only boosts your brand's visibility but also cultivates a loyal community of followers. Thank you for considering my application. Eagerly awaiting further discussion. With Warm Regards, Delicite Media
$25 AUD in 33 days
6.6
6.6

Hey Mate , I am professional content writer with skills including A/B Testing, Copywriting, Internet Marketing, Content Writing, Social Media Marketing, Email Marketing and Conversion Rate Optimization. Please send a message to discuss more regarding this project. Your Sincerely
$76 AUD in 26 days
6.1
6.1

Dear Ben S., We carefully studied the description of your project and we can confirm that we understand your needs and are also interested in your project. Our team has the necessary resources to start your project as soon as possible and complete it in a very short time. We are 25 years in this business and our technical specialists have strong experience in Copywriting, Internet Marketing, Email Marketing, Content Writing, Social Media Marketing, Conversion Rate Optimization, A/B Testing and other technologies relevant to your project. Please, review our profile https://www.freelancer.com/u/tangramua where you can find detailed information about our company, our portfolio, and the client's recent reviews. Please contact us via Freelancer Chat to discuss your project in details. Best regards, Sales department Tangram Canada Inc.
$35 AUD in 5 days
5.8
5.8

Hi there, My name is Isme A., Project Executive at 8veer Consultancy. Thank you for considering us for your Conversion Copywriting Specialist project. We understand your need for performance-focused copywriting that delivers measurable results across B2B construction and manufacturing sectors. Our team specializes in conversion-optimized content, leveraging proven frameworks like AIDA and PAS to drive engagement across Meta, Google, LinkedIn, landing pages, and email campaigns—without reliance on AI-generated copy. We propose a data-driven, iterative approach combining deep audience insight, behavioral psychology, and A/B testing to meet and exceed your 5–10% conversion improvement goals within 120 days. Our past work has consistently lifted conversions by 12–18% across multi-client agency engagements. We estimate delivery within the outlined performance period and are available for discussions this week. Yours sincerely, Isme A. Project Executive Project Management Office (PMO) 8veer Consultancy Ref: 8V-PMO-FRC
$71.50 AUD in 18 days
5.7
5.7

Hi! I'm Bhipakshi and I bring over 6 years of dedicated conversion copywriting experience, with proven success in driving measurable lifts in sales, leads, and sign-ups. I have 3 years of agency experience working in multi-client environments, including construction and manufacturing sectors, where I’ve crafted high-impact copy across paid ads, landing pages, email sequences, and more. My approach focuses on deep understanding of conversion psychology and behavioral triggers. I use direct response frameworks like AIDA, PAS, and Before-After-Bridge to create clear, persuasive messaging tailored for segmented audiences. I prioritize data-driven optimisation and run A/B tests to refine copy, all without relying on AI-generated content. I am skilled at analysing campaign performance metrics and providing actionable insights to both clients and internal teams, ensuring transparent reporting and continuous improvement. My commitment to teamwork, structure, and hustle aligns well with Brighta Group’s values, and I am excited about the opportunity to contribute to your high-performing remote team. I look forward to sharing my CV and portfolio with you, highlighting conversion-focused work with verified metrics, along with a detailed explanation of my strategy to boost conversions in B2B campaigns. best, Bhipakshi
$25 AUD in 40 days
5.1
5.1

Hello, How are you? I'm Himmat Singh, a GTM and GA4 conversion tracking expert with 7+ years of experience helping businesses get clean, reliable, and revenue-focused analytics. What I specialise in: ✔ Full GTM & GA4 setup – seamless configuration for websites and web apps ✔ Custom event tracking – forms, buttons, phone clicks, purchases, scrolls and more ✔ Google Ads conversion tracking – set up and import for accurate bidding ✔ Debugging & fixes – resolve broken tags, duplicates or missing events ✔ Advanced data layer integration – for ecommerce and complex funnels ✔ Real-time testing & reporting – using GA4 DebugView and Tag Assistant Whether you’re setting up from scratch or fixing a broken setup, I make sure everything is tracked with accuracy – so your decisions are backed by real data. Let’s make your tracking even better and your results clearer. Looking forward to working with you! Regards, Himmat Singh GTM & GA4 Tracking Expert
$25 AUD in 20 days
3.9
3.9

This project is perfect for me, I recently did something similar to this project for a another client. I understand the need for high-converting copy that drives measurable results in the construction and manufacturing industries. I excel in creating compelling copy using direct response frameworks and optimizing for various platforms. While I am new to Freelancer, I have tons of experience and have done other projects off-site as I run an Agency. I would love to chat more about your project! Look forward to chatting to you, Chloe
$50 AUD in 14 days
3.3
3.3

Hello, I am excited about the opportunity to work with Brighta Group as your Conversion Copywriting Specialist. With over 5 years of dedicated experience in conversion copywriting, particularly in the construction and manufacturing sectors, I have a proven track record of driving measurable results. I understand the nuances of audiences in B2B marketing and thrive on utilizing data-driven insights to create compelling copy that not only attracts but converts prospects into customers. My approach involves employing established direct response frameworks such as AIDA and PAS, ensuring optimization across platforms like Meta, Google, and LinkedIn. I can create tailored audience-segmented variations for A/B testing, maximizing the effectiveness of every campaign. Moreover, my familiarity with conversion psychology allows me to craft narratives that resonate and prompt action. I am eager to collaborate closely with your Head of Content to deliver compelling copy and actionable insights, while maintaining consistent communication with both clients and internal teams. I would love to discuss how my skills perfectly align with your goals at Brighta Group. Please message me right away! Can you share more about the specific challenges you've faced in past copywriting projects for the construction and manufacturing sectors? Thanks, Ken
$46 AUD in 15 days
3.5
3.5

For this role, my approach would start with an in-depth dive into your clients’ audiences within the construction and manufacturing sectors, mapping out their pain points, decision-making triggers, and industry-specific language. Every piece of copy would be shaped by a clear understanding of what drives these prospects—from the urgency of project timelines to the trust needed for high-value contracts—ensuring the tone, structure, and message align perfectly with their buying mindset. When creating campaigns, I’d lean heavily on proven direct response frameworks like AIDA and PAS, but adapt them to each platform’s unique dynamics. Paid ads would focus on high-impact hooks and benefit-driven statements to stop the scroll, while landing pages would be structured for seamless narrative flow, addressing objections before they arise. Once campaigns are live, I’d analyse performance metrics closely, identifying which headlines, offers, and emotional appeals are delivering the best ROI. A/B tests wouldn’t just compare variations—they’d be structured to gather actionable insights for continuous improvement. Every optimisation would be grounded in conversion psychology, ensuring that data not only informs but strengthens the persuasive power of the copy over time.
$25 AUD in 40 days
2.1
2.1

Hi there I am an experienced Conversion Copywriting Specialist with over 4 years of dedicated experience and proven success in achieving measurable results for the construction and manufacturing industries. My strong background in using direct response frameworks like AIDA, PAS, and Before-After-Bridge ensures high-converting copy across platforms such as Meta, Google, and LinkedIn. I excel in optimizing campaigns and understanding conversion psychology to drive action. Once awarded, I will begin immediately, offering competitive rates and prompt delivery. I am prepared to meet your performance expectations, providing strategic insights and detailed reports. Best Regards Sardis Adaptations
$25 AUD in 1 day
1.2
1.2

Hello, Driving measurable results through persuasive, high-converting copy is both an art and a science, and your search for a specialist who understands the nuances of B2B construction and manufacturing perfectly aligns with my expertise. With extensive experience crafting copy that converts across paid ads, landing pages, email campaigns, and automation sequences, I focus on transforming insights and behavioural triggers into compelling narratives that inspire action. For Brighta Group, I will deliver copy optimised for conversions using proven frameworks like AIDA, PAS, and Before-After-Bridge, tailored for each platform and audience segment. Beyond writing, I bring a performance-focused approach: monitoring metrics, A/B testing variations, and iteratively improving results to meet your goal of 5–10% uplift in conversions within 120 days. My copywriting will align seamlessly with your team’s strategy, ensuring timely delivery, measurable improvements, and actionable insights that resonate with clients and internal stakeholders. I’d be happy to discuss your campaigns and share strategies to drive stronger results for your B2B clients. Regards, Noor Nawaz.
$25 AUD in 40 days
1.1
1.1

Being a digital marketing expert for over 8 years, I have amassed a broad skillset that I believe will be extremely valuable to Brighta Group. My deep knowledge of SEO, SEM, and Social Media Marketing directly aligns with your needs for this Conversion Copywriting Specialist position. Moreover, my experience in web/app development, branding, and e-commerce solutions means that I can bring more than just writing skills to the table - I understand the holistic approach necessary for improving conversion rates. I’ve successfully generated substantial leads and scaled businesses by creating and implementing high-converting strategies. My ability to analyze data, identify trends, and translate them into actionable insights has resulted in measurable conversion lifts for multiple clients. Pairing this with your well-established brand and client roster, we have the opportunity to skyrocket metric improvements in a short period.
$38 AUD in 40 days
0.0
0.0

Hi there, you need a performance-focused conversion copywriter who can turn B2B construction/manufacturing insights into high-converting copy across paid ads, landing pages, and email automation—without AI shortcuts. For a NZ industrial equipment supplier, I rebuilt Meta/LinkedIn ads and a segmented landing/EDM sequence using AIDA and PAS, lifting qualified demo requests by 27% in 90 days and cutting CPL by 22%. I handle audience segmentation and A/B testing, translate behavioral triggers into copy, present clear performance insights, and can work comfortably on AEST—confident we can deliver 5–10%+ conversion gains within 120 days. I can share a quick plan and 4–6 verified samples with metrics, and we can align on budget and cadence. Best regards
$37 AUD in 1 day
0.0
0.0

With 8 years of experience in the marketing industry, I am confident that I am the best fit to complete this Conversion Copywriting Specialist project for Brighta Group. I have the relevant skills and have worked on similar solutions in the past. **How I Will Be Completing This Project:** - Utilizing direct response frameworks like AIDA, PAS, Before-After-Bridge for Meta, Google, LinkedIn, and more - Optimizing copy for paid campaigns, landing pages, and email automation sequences without AI dependency - Developing audience-segmented variations for personalization and A/B testing - Analyzing performance metrics and recommending optimization strategies - Presenting actionable insights to clients and internal teams - Applying deep knowledge of conversion psychology and behavioral triggers to all copy **What Tech Stack I Will Be Following:** - Marketing Automation Tools - A/B Testing Tools - Conversion Rate Optimization Tools - Data Analytics Tools I have a proven track record of delivering measurable conversion lifts and maintaining high on-time delivery rates. My goal is to achieve a 5-10% conversion improvement within 120 days for Brighta Group. I have a strong understanding of teamwork, structure, hustle, and transparency, which are core values at Brighta Group. I am dedicated to producing results for innovative B2B brands in the Australian and New Zealand markets. To discuss further about my experience and portfolio str
$25 AUD in 7 days
0.0
0.0

I craft persuasive copy that combines proven frameworks (AIDA, PAS, Before-After-Bridge) with deep understanding of conversion psychology to drive measurable results. My focus is on creating high-impact landing pages, paid ads, and email sequences that turn prospects into customers. I have experience in audience segmentation, A/B testing, and performance tracking, ensuring continuous optimisation. I pride myself on accuracy, on-time delivery, and delivering copy that not only engages but also converts
$38 AUD in 40 days
0.0
0.0

Hello! ❄️Thanks for positing a Conversion Copywriting Task.⛄❄️ ✔️You just got the right man. Don't look around. ✔️Me Japser is here to help you. I don't wanna miss this unique choice because your Project is best match with my Expertise Skills ⭐ Who Am I? ✅ Sr. Conversion Copywriting Specialist with 12+ years of proven success in high-performing campaigns for B2B, construction, and manufacturing sectors. ✅ Delivered measurable lift in leads & sales across 30+ projects—paid ads, landing pages, EDMs, and automation sequences. ✅ For the past 6 years ⌛, I’ve been perfecting AIDA, PAS, and BAB frameworks to solve the same conversion-focused challenges you’ve described—without AI dependency. ✅ Use Excellent Communication and understanding skills to capture your brand voice and intent in the shortest time. ✅ Always take a customer-centric approach and treat their Deadline and Price as law. If you give me a chance to work with you, I'll demonstrate my capabilities by providing you daily project updates. Thanks for considering me and looking forward to contact with you. Warm Regards, Jasper.
$40 AUD in 40 days
0.0
0.0

I help B2B brands in construction, manufacturing, and related sectors turn words into measurable revenue gains. With 6+ years in conversion copywriting (4 in agency environments), I’ve delivered consistent 5–20% uplifts in leads, sign-ups, and sales using proven frameworks like AIDA, PAS, and Before-After-Bridge—without relying on AI-generated filler. How I’ll Help Brighta Group: Craft high-converting ad copy for Meta, Google, and LinkedIn campaigns. Write persuasive landing pages & EDM sequences optimised for A/B testing. Segment messaging for specific audience profiles to boost personalisation and engagement. Analyse campaign data, pinpoint drop-off points, and implement rapid conversion lifts. Apply behavioural triggers & psychological principles to move prospects from “interested” to “taking action.” Why Me: B2B focus: deep experience in industries where trust, clarity, and ROI matter. Data-driven: every headline, CTA, and hook is tested and tied to performance metrics. Agency-ready: accustomed to multi-client workflows and on-time delivery rates above 90%. I’d be glad to share a portfolio with 4–6 case studies showing real conversion lifts, along with my process for achieving 5–10% improvements within 120 days. Let’s turn Brighta Group’s campaigns into conversion machines. Best regards, Anish Thakkeer Raagz IT Solutions
$38 AUD in 40 days
0.0
0.0

Wyong, Australia
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