Enhance Shopify Website for Increased Conversions

Shopify Website Enhancement (No Heavy Code) Theme: Stiletto (paid, live) Website: [login to view URL] Goal: Improve look, feel, and performance so customers browse longer, see more of our range, and feel confident to purchase — without heavy custom code so the site stays easy to update. Scope: Audit & Plan – Review site, compare with competitors, present improvement plan Navigation & Structure – Update menus, create logical filters (metal, style, waterproof, hypoallergenic, price, occasion) using tags/collections Homepage & Landing Pages – Rearrange theme sections to highlight bestsellers, new arrivals, gifts, waterproof range Collection & Product Pages – Optimise images, add badges/icons via theme settings, enable cross-sells, reorder image gallery AI Tools – Add AI-powered search/recommendations and chatbot (via apps, no custom coding) Conversion Features – Trust badges, reviews/UGC app integration, sticky add-to-cart Performance & SEO Readiness – Speed optimise images, remove unused apps, ensure theme settings support SEO titles/meta (no in-depth SEO work) Training & Handover – Simple guide or Loom videos for managing sections, apps, and product tagging Work Approach: Use Shopify theme editor, sections, blocks, and apps — no heavy Liquid/JS edits Keep app stack minimal and well-documented Ensure all updates are non-technical to maintain Deliverables: Updated live site with improved UX and merchandising List of apps used and costs Admin guide for ongoing management

Project ID: 39687606