* ONLY APPLICANTS WHO HAVE READ MY REQUIREMENTS IN FULL AND ANSWERED MY SPECIFIC QUESTIONS WILL BE CONSIDERED
Writer required to produce a practical guide for Small & Medium Retail Business to sell more products and make more profit.
The title of my publication may be something like “101 practical and proven tips for Retailers to increase sales and make more profit”
Retailers in Shopping Centers, Main Street Shopping Strips, who sell Wall Art -
This may include Gift Shops, Specialist Picture Stores, Garden Stores which sell Wall Art, Furniture & Home Decoration Stores
The tips don't need to specifically relate to purchasing cheap wall décor, (priced at $80 - $300 each) but some of them need to be tailored to this particular industry it would be beneficial
The collection of tips must each be:
Easy to implement
Result in increased sales or profit for the Retailer
The style of writing should be:
Easy to understand (no technical marketing terminology)
Worked examples of each tip and demonstrate how it will result in increased sales or profit
No longer than a couple of paragraphs
Written for the shop owner
Format of each tip (Should be in a Word Document)
[url removed, login to view] Tip Title
[url removed, login to view] description of what the tip is and the theory behind it
[url removed, login to view] example of how tip can be applied to generate increased sales or profit
[url removed, login to view] of Tip (should be in the form of a direction – eg Do A, B, or C and if X happens, do Y)
Tips can relate to:
Merchandising & Display
Selling Strategies with Customers (getting a consumer to purchase when they are not sure) (eg if you let a purchaser take a Wall Art home for the week and see how they like it. If they are not happy they can come back and give it back to store. Relying on laziness of most purchasers, most will not return it).
Payment strategies with Customers
Anything else that a Retailer will think “That makes sense. I will try it”.
* While you may use any resources and interview anyone you like in your research, your writing must be original and not infringe copyright *
To apply please address the following:
[url removed, login to view] your experience in, or writing about, Retail Marketing
[url removed, login to view] advise how you propose to complete this assignment
[url removed, login to view] advise cost and time frame for completion.