We’re building a project for which we need someone that can go through out site’s pages and add the correct copywriting to drive users into registering our site. The project is related to renting properties. It’s a web directory where users are allowed to browse for free a big database of properties, but we need to have them registered on our site so that we can send him newsletters, have in signing in on our site for traffic, etc.
We need a marketing and copywriter guru that can do this for me:
- Go through our site’s pages (about to be finished) and make the correct copywriting to drive users into registering our site. There are not too many pages. There area about 20-30 without too much text (registration, benefits and explanations of subscription, benefits if you subscribe as a user and owner) or so. The idea would be to understand the purpose of our site, analyzing these pages, and creating the correct text to explain users our features and convince them to sign up with us.
- Create the correct creative copywriting for home page, sign up pages for both user and owner, so that they cannot resist subscribing to our site. We should stress our benefits over competition, etc. We need someone with experience in this kind of job. We need someone who can tell us what we should offer in order to raise our conversion.
- Users will be able to browse database for free. Owners will be able to post a new property as well. When the owner visits our site to post a property, he must be convinced that this is the best thing he could do. We need to create a landing page that will convince both the users and the owners to sign up with us, by describing them the benefits of the site, and describing them that we’ll be adding many new and interesting features very soon and often to make the experience even better, emphasizing that we care for his privacy.
- Creating an email template to send it to owners when launching our site. The idea is that on this email, the text will make the owner think “How could I live without this site before?”. We need him to visit our site, and once they visit the landing page (content created by you), they will click on sign up and add a new property to our database.
We need advice on which CRM to use to manage a list of about [url removed, login to view] owners to whom we’ll be sending an email, track our contacts with them, see who signed up with us, etc. We were thinking about Goldmine, Sugar CRM, Salesforce, so that we can control which are the owners signing up with us, etc. We need a place where we can manage all this. We need advice on which one to use
- Site will be Multilanguage but first launched in my mother language, which is not english. I need this created in English so that I can translate these ideas to my language and do this myself.
- I have a list of our competition for this site. I would need someone that analyzes these sites and advice us what kind of pricing we should go for, what kind of subscription (we have two right now), limitations each subscription should have, etc. This is not compulsory for this project. This is optional, I would love to find someone who’s good at all this.
Please, send me a PM with samples of previous related jobs for copywriting, landing pages, ROI, etc. Look forward to hearing from you.
PLEASE, ONLY PROVIDERS WITH PROVEN EXPERIENCE