experienced copywriter to produce great content in the Ophthalmic Lenses industry

Hello all,

We’re looking for a real talented, hardworking and experienced copywriter to produce great content and to work closely with us on several projects that we have on hand in our company. We’re a hard core B2B Company, so please take that in mind when applying for the job, as the language and thought process is more focused on B2B business by all means.

The ideal candidate will have lots of experience, or previous knowledge of Ophthalmic Lenses as we are producers/manufacturer of lenses. The copywriter will have to be well versed in doing topic research to achieve the greatest result, and to be able to help us with bringing our ideas and products into life.

As we have a lot of projects going on at the moment, and urgently looking for someone who can be a great fit, please see the projects details below and the immediate needs:

Project 1: Short product advertisement Video, 5 videos ( 1 minute each )

· Your job would be to write the script per each video ( advertisement )

· Nothing out of the ordinary, just a great script (content ) that is best to use in a 1 minute video clip to pass to the audience the message and to grab their attention.

· You will have to do some research and check the competitors, as we’re always striving to be better and to do better.

Project 2: Product Brochure

We are looking to create 5 brochures for yet again specific coating ( lens treatments ) and specific lenses ( Lens Index )

1. Blue Block Coating ( Lens Treatment )

2. Photochromic Lenses

3. Tinted & Polarized Lenses

4. Hi-Index Lenses

5. Polycarbonate Lenses

· Your job would be to write the content per each brochure ( 2-3 pages at most, as we are aiming at a 4 pages brochure with a front and back side cover ) ( The photochromic lenses and Blue Block Coating can be 4-6 pages if needed )

· Each brochure will have the advantages, the range and availability, a recap and overview of the product etc.

Project 3: Treatments ( Coating ) branding names

We need to give the generic coating names a unique name which we can develop into our brand. For example, instead of using AR which is the worldwide generic word for Anti-Reflection coating, another company called it ClearAR while another company called it Clarity, and a famous one called it LongLife…

A good example can be seen here: [url removed, login to view]

As Essilor called their main coating category Crizal, while per each specific one they add a relevant name next to it…

Each name will have a unique logo designed for it, and other marketing sources will build upon it.

In total there are 10 names that needs to be developed, see below the list of the common generic names:

1. Non-Coated ( Uncoated )

2. Hard-Coated

3. Tintable-Hard-Coated

4. Hard-Multi-Caoted ( HMC ) the equivalent to the North American generic name AR

5. Super Hydrophobic the equivalent to the North American generic name Super AR

6. Blue Block

7. Mirror Treatment

8. Tints

9. Anti-Fog Coating

10. Ultraviolet Treatment

Other projects that we need to start as soon as we finish the above:

· Website – re-writing the entire content for our website.

· Ads Creating 20-25 posters

· Product Guide ( 30-50 pages catalogue )

First thing is first, which is the coating ( lens treatments ) project and along with the video script for the Blue Block coating ( which will be the first video out of the 5 ) and the Blue Block treatment brochure. Once we are finished with these 3 we can progress to another video, another brochure etc.

If you believe you are the right candidate, then contact us for more info.

Thank you all

Beceriler: İçerik Yazımı, Metin Yazarlığı, Teknik Yazı

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İşveren Hakkında:
( 0 değerlendirme ) United States

Proje NO: #8070942

Bu iş için 9 freelancer ortalamada $437 teklif veriyor


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