Hi, I worked for a major US-based women's website for over a year, and I understand your brief very well. I know I can come up with 25 questions that are engaging, offbeat, funny, kind, and memorable. I've written banners for both content- and service-oriented websites before. Also, I know from lots of personal experience how women feel about their weight and losing a few kilos/ pounds. Please feel free to contact me with any questions.