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We are looking for a data-driven Listing Optimization Specialist to audit and overhaul our 12-unit portfolio across four major platforms: Airbnb, Vrbo, [login to view URL], and Expedia. We don't just "list" properties; we merchandise assets. We need someone who understands the intersection of guest psychology, SEO, and OTA algorithms. Key Responsibilities: Your work will be structured around our Three Performance Pillars: 1. Search Dominance & Visibility (SEO) Execute "Listing Heartbeat" refreshes to signal activity to OTA algorithms. Optimize metadata, titles, and tags to ensure Page 1 placement. Strategic implementation of OTA-specific promotions (Genius, Member Deals). 2. Conversion Engineering (Click-Through Rate) Audit and curate professional photography to tell a compelling visual story. Write high-converting, benefit-driven SEO copywriting that "stops the scroll." Perform competitive "Comp" analysis to ensure our listings are the most attractive in their specific micro-markets. 3. Platform Management & Trust Ensure 100% amenity accuracy and "Tag Optimization" (EV charging, cribs, workspace, etc.). Sync cross-platform content to maintain brand consistency. Requirements: Technical Expert: Deep experience with the back-end of Expedia Partner Central and [login to view URL] Extranet (standard Airbnb knowledge is not enough). Copywriting: Ability to write professional, warm, and persuasive listing descriptions. Algorithm Knowledge: Understanding of how to trigger search rankings on various platforms. PMS Experience: [Insert your PMS name here, e.g., Hostaway, Guesty] experience is a major plus. Project Scope: Initial audit and optimization of 12 existing listings. Ongoing weekly "Heartbeat" maintenance and monthly performance reporting. How to Apply: Please start your proposal with the word "ATLANTA" so we know you’ve read our standards. Please provide: Examples of listings you have optimized (before/after stats preferred). A brief explanation of your strategy for improving visibility on [login to view URL] specifically. Your experience level with Expedia Partner Central.
Project ID: 40693377
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41 freelancers are bidding on average $13 USD/hour for this job

Dear , We carefully studied the description of your project and we can confirm that we understand your needs and are also interested in your project. Our team has the necessary resources to start your project as soon as possible and complete it in a very short time. We are 25 years in this business and our technical specialists have strong experience in Copywriting, Internet Marketing, SEO, Link Building, Marketing, Market Research, Conversion Rate Optimization, Airbnb, Content Strategy, Data Analysis and other technologies relevant to your project. Please, review our profile https://www.freelancer.com/u/tangramua where you can find detailed information about our company, our portfolio, and the client's recent reviews. Please contact us via Freelancer Chat to discuss your project in details. Best regards, Sales department Tangram Canada Inc.
$25 USD in 5 days
5.7
5.7

Hello, ATLANTA I will audit your 12-unit portfolio and deliver measurable gains in search placement and CTR across Airbnb, Vrbo, and Expedia by fixing metadata, tags, amenity fidelity, and conversion copy. I have led OTA audits for small portfolios and enterprise feeds, focusing on Listing Heartbeat refreshes, title/tag rewrites for Page 1 intent, and click-through improvements tied to photography and benefit-driven copy. I have hands-on experience mapping PMS exports to OTA taxonomies and ensuring sync consistency across channels, reducing mismatched amenity flags and content drift that harm ranking and trust. My first step is a full metadata export and taxonomy map across all 12 units to identify title/tag gaps, duplicate meta, and amenity mismatches. From that export I will implement targeted title tests, update tags for high-intent queries, and deploy OTA-specific promotions where algorithm signals warrant. - Would you share export access or CSVs from each OTA and your PMS so I can run the Listing Heartbeat and present top 3 quick wins in 48 hours? - Which property or OTA is your highest priority for immediate uplift? Thank you, Thomas Beigbeder
$10 USD in 1 day
5.2
5.2

I can optimize the short-term-rental listings around search visibility and conversion: title, opening lines, amenity framing, photo order, guest expectations, policies, and consistent positioning across platforms. I understand the booking journey from building tiarental.com. Please share the current listings, locations, and occupancy goals.
$15 USD in 20 days
1.4
1.4

ATLANTA I can optimize your 12 OTA listings using data-driven SEO, conversion-focused copy, competitor analysis, and consistent cross-platform content. I have experience with data analysis, SEO, and listing optimization, and can handle the initial audit plus ongoing performance tracking and improvements.
$9.99 USD in 30 days
1.0
1.0

Hello, ATLANTA The main risk across a 12-unit portfolio is inconsistent listing signals: divergent titles, amenity tags, and photo sets confuse OTA algorithms and suppress Page 1 placement and CTR. I focus on aligning metadata, amenity tagging, and imagery to the specific search intent on each OTA so ranking and click-through move together. I have led listing optimization for multi-unit operators and boutique managers, driving measurable lifts by cleaning metadata, rewriting benefit-driven copy tailored to OTA search phrases, and restructuring tag usage for amenity accuracy and trust. I audit existing performance, map each unit to its strongest demand vector, and fix the lowest-hanging algorithmic penalties first. First step is a Listing Heartbeat audit per platform: crawl titles, tags, amenity accuracy, photo order, and promotions to produce a prioritized fix list. I will then implement metadata and tag changes, A/B test titles and primary photo, and push OTA-specific promotions where they improve visibility. - Would you prefer a shared spreadsheet audit first or a short screen review of the worst-performing 3 listings? - Do you have PMS export access or CSVs for rates, availability, and amenity sets so I can begin the cross-platform sync? Open to a quick chat if you want to dig into the details. Christopher
$8 USD in 1 day
0.0
0.0

Dear Hiring Team, I am excited to submit my proposal for your 12-unit listing optimization and merchandising project. I approach short-term rental management through a rigorous framework of conversion rate optimization, visual merchandising, and deep channel-specific SEO.
$12 USD in 40 days
0.0
0.0

Smyrna, United States
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Member since Aug 30, 2026
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