We’re working with a company in the printing industry, who fixes/refurbishes printers and puts them out for hire on a pay-per-use basis, which is a passive income branch that works very well for them. They've recently realised that they run a very sustainable operation for the industry they're in but are complaining that their assets and website don't do justice to the message they want to share with the world, so they need to rebrand now, in order to maximise their chances of hitting their ambitious goals this year. They're a very small company who was badly hit by Covid, so they don’t have a very big budget, but they understand the importance of this work.
We need a highly-skilled strategist or copywriter who can create the following brand assets around the sustainability message and existing background information:
- their audience definition
- brand voice
- craft their story
- develop the value and brand promise
- develop a messaging framework
- rewrite a few main pages on the website following the new messaging and positioning
- we'd also like to suggest short case studies
- one infographic
- and a few blog posts
- as well as anything we could use as a gated asset on their website for a campaign - perhaps a report on the sustainability topic.
We have some great background material that we'd share with you. We'll only reach out to relevant and experienced respondents who can share a portfolio of examples of similar work with us. Thank you for your support and understanding.
We look forward to hearing from you.
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