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Who are the users and developers you want to attract?

The hardest aspect of choosing a new name is putting yourself in the shoes of new users. You built this project; you already know how powerful it is, so while your cool name may sound great, it might not draw in new people. You need a name that is interesting to someone new, and that tells the world what problems your project [login to view URL] hardest aspect of choosing a new name is putting yourself in the shoes of new users. You built this project; you already know how powerful it is, so while your cool name may sound great, it might not draw in new people. You need a name that is interesting to someone new, and that tells the world what problems your project [login to view URL] you're open source, this equation changes a bit—your target is not just users; it's also developers who will want to contribute code back to your project. You're probably a developer, too: What kinds of names and brands excite you, and what images would entice you to try out someone else's new project?Once you have a better feel of what users and potential contributors expect, use that knowledge to refine your names. Remember, you need to step outside your project and think about how the name would appeal to someone who doesn't know how amazing your code is—yet. Once someone gets to your website, does the name synchronize with what your product does? If so, move to the next step.

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