I am a life coach for U.S. Bar Exam candidates
Setup the workshop recording as a multi-step workshop/class. Links to 2 copies of the same class. Mix and match picking the best frames for the different sections. [login to view URL]
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Video editing to break it up in sections (end result is a mini-course).
Choose coloring or graphic design to make this course hub appealing.
Use the workbook to post the appropriate links and directions in each section of the course. Workbook link [login to view URL]
Perhaps hire a transcriptionist and editor to provide a visual summary/or cliff notes version of each section of the video.
May need to use a course platform in order to track who has watched the classes and who has not (to aid in follow up marketing-#3 below).
1. Set up one page lander to sell my recording. (Copywriting in this stage covers Consideration and Intent stage). Connect to payment processor. Automatic adding of purchasers to Mailerlite automation. Thank you page is Join Bar Exam support group (create a new page and use copywriting to encourage them to join the group for further support. (Proposal: create page on squarespace, set up parameters url using our spreadsheet, create [login to view URL] link of URL) Have all urls for stages of ths funnel to Bree (analytics person) so she can set up tracking.
2. Create graphic for this post below. Create more posts and graphics to promote this product. (Copywriting in this stage covers Awareness stage).
3. Set up mailerlite automation to email link welcome purchasers to course and provide login credentials. Segment who watched the video and who didn't. Those who watched it, send follow up emails inviting them to CK call for that extra push (for Intent to buy Stage of their journey). Those who didn't watch it, send follow up emails to confirm that they want to watch the recording because benefits benefits benefits, etc (confirm the consideration stage of their journey, focus on benefits and outcomes and why it's a good use of their time).
Sample marketing post for LI below. Meant to create engagement to boost visibility with regards to algorithm. Create similar posts for IG, FB group (warm audience), FB business (treat like cold audience).
(Maybe needed: Create multi-pronged awareness campaign that leads to this promotional funnel.)
Want to shorten your study sessions?
Want to cover exactly what you need (without over-studying)?
Want to maintain laser-focus all through you study session?
Or are you okay procrastinating and getting distracted and then feeling bad that you didn't get all your studying in?
Opting for the former? I would too.
This is what you need to do:
Ensure you choose a study course (or create a study plan) that suits you personally and academically. Different courses and plans work for different people. Just because doing 1000 MBE questions worked for your professor doesn't mean it will work for you.
1st Find out your personal traits, and then
2nd find a study course, or build a study plan that fits Y-O-U.
That's how you get
-shorter study sessions,
-that cover the essentials, and
-keep you involved and engaged the whole time through.
I have a video recording that walks you through how to achieve the above. Type "send it" below and I'll message you the link.
(If you bid I will provide a link to see marketing and promotional posts that were created for the live version of the workshop. You will use this to aid in creating the evergreen funnel).