Mobile messaging is taking the country by storm, with over 100 million
subscribers in just 11 years, more and more savvy marketers are taking
advantage of this communication medium. CREO is at the forefront of
this mobile revolution, providing simple products and services to assist
mobile marketers in their daily communications.
CREO in partnership with major Nigerian telecom operators can provide
the following solution for RCCG.
• Mobile Newspaper(MMS)
• SMS PROPHETIC ALERT
• Caller Tunez
• Mobile App Marketing
3 SERVICE OVERVIEW
The growth of the GSM industry has created a significant opportunity to offer
complementary Value-Added Services to the large subscriber base. Both cell
phones and Media houses are becoming more advanced and including extra
layers of information for the end user. Both media houses and mobile
operators are searching for methods to increase their revenues. Media
houses are looking to find new ways to increase interaction with viewers and
add an extra element of "stickiness."
3.1 PARTNERSHIP MODEL
CREO proposes a joint venture initiative with RCCG to leverage the
strengths of our respective organizations by offering a range of value added
services to the entire GSM market in the country called RCCG Mobile
In the proposed JV, as a Wireless Application Service Provider (WASP),
CREO will provide its technical and product expertise, technology
infrastructure and interconnection to the GSM networks while RCCG will
provide the content and the required medium for interacting with consumers
and advertise the service to potential subscribers. Essentially, RCCG will be
the face of the initiative while CREO will be the engine powering the
The initiative will generate significant additional revenues for RCCG (Open
Heaven Office) and increasing the brand equity of RCCG. The initiative will be
integrated with the daily news to create compelling interactive content. As
one of the 1st Church in Nigeria to launch such an initiative, RCCG will be
further set apart as the leader in kingdom expansion.
3.2 MOBILE NEWS ALERT SERVICE
Based on its experience and research in the mobile industry, CREO
considers the following as potential service to be offered by RCCG.
3.2.1 MMS (MULTIMEDIA MESSAGING SERVICES)
This is a subscription based service where subscribers will subscribe
for RCCG (Open Heaven) mobile newspaper. Open Heavens daily
devotion will be sent to their mobile phones (High-end). The subscriber
will have the opportunity of getting all different section of the Open
Heavens ranging from Daily Devotion, Memory Verse, Action Point and
One Year Bible Reading Plan with just one MMS alert. The service will
be advertised by RCCG and any other relevant media.
• 18 – 45 Years (high-end phone users)
• Young Upwardly Mobile Professionals
• Premium Rate – N120/month
EXISTING PLATFORM ON MOBILE NEWSPAPER (MMS)
• Vanguard Newspaper
• Business Day
• Complete Sport
3.2.2 PROPHETIC SMS SUBSCRIPTION
This is a subscription based service where subscribers will send an SMS
request to a shortcode. Pastor E.A. Adeboye daily prophetic words will then
be sent to their mobile phones daily.
The service will be advertised by RCCG and any other relevant media.
Subscribers will be able to select from the following channels using keywords.
All subscribers will be automatically subscribed to prophetic words.
Subscriber sends a PROPHETIC to 35388 to subscribe for the service
Subscribers will receive daily prophetic word from Pastor E.A. Adeboye on
• 18 – 65 Years
• Young Upwardly Mobile Professionals
• Premium Rate – N10/day
3.2.2 CALLER TUNEZ
Caller tunez is the service that offers subscribers the unique ability to
personalize their ring back tones.
Pastor [url removed, login to view] caller tunez can be either through SMS, IVR or