a) Platform for engagement between university researchers and 'public' (institutions, governments, companies, councils, governments as such) who are interested in dissemination of research which bot parties are interested to collaborate. Aims: Networking, Capacity Engagement, Social and Real Impact beyond academia
b) The business aims to generate income by sponsorship/registration from universities, research councils, companies, students etc.
c) There shall also be an online magazine/ pre-order magazine available featuring latest conferences globally, student entrepreneurs, collaborations between students and institutions etc.
The document should comprise of the following but you can restructure to suit. Executive summary, company overview, products and services,business model, operation model,market research- industry analysis, competitor analysis, opportunity analysis, SWOT, Marketing strategy, operating strategy,management structure, financial section, risk mitigation.