You are to undertake a literature review of the Industry Life Cycle model/framework, assessing its value as a guide to developing strategy, and (in the light of your findings) apply the framework to one of the following industries:
• Bicycle manufacturing
• Convenience stores
• Notebook computer manufacturing
• Clothing - retailing
• Air transport - passenger
Your choice of industry is to be discussed and agreed to with your lecturer.
This assignment will allow you to demonstrate:
(a) an in-depth understanding of the Industry Life Cycle model/framework
(b) an ability to undertake detailed analysis of an industry - with of focus on using this model.