Do some Excel Work

“People shouldn’t have things spoon-fed to them!” I grumbled to no one in particular. “I’m creating hundreds of copycats!” But I’ve had a total 180 degree flip-a-round, over the past couple of years. I’ve come to believe that a clear template is like the bone structure of a building. It’s the foundation. It’s the container. It’s the beginning. It’s up to the individual architect to personalize it, from there. But without a foundation in place, it’s hard to know what you’re building. So today, with a happy heart, I offer you a new foundation: A fill-in-the-blank template to help you describe your next project, workshop, class, book — or any other delightful offering. Take my words and find your own. Mine: Write Yourself Into Motion is a writing workshop for artists and entrepreneurs. On the surface? It’s about copywriting and marketing. But really? It’s about learning how to express yourself with speed, simplicity and ease. It’s designed for people who don’t have conventional job titles — people who struggle to find the right words to explain what they do, why they do it, and why it matters. By the end of the workshop, you will understand how to structure … : a bio
 : a sales page : a pitch letter
 : a personal introduction
 : an email auto-responder
 : and a series of blog posts, too. And best of all, you’ll have the experience of being seen and heard by people who really, truly get you. Grab your favorite notebook and pen and get ready to un-complicate the way you communicate. The 2014 workshop tour opens for registration on January 1st.