Fix & Optimize Facebook Ads

@ranjika08

Your main issue isn’t just broken Facebook setup — it’s that both stores are feeding Meta inconsistent signals, so optimization and ROAS reporting become unreliable. The right fix is to separate ownership cleanly, remap tracking store by store, then test every priority event so Ads Manager reflects what Shopify is actually recording. I’ve worked on Shopify + Meta account recoveries where duplicate Pixels, wrong Business Manager assignments, and messy catalog/audience sharing caused reporting conflicts and weak campaign performance. In jobs like this, the difference comes from checking the full path: BM assets, pixel health, standard/custom conversions, attribution consistency, and then simplifying automation so it protects budget instead of reacting badly. I can also set up dashboards/views that make it easier to monitor each store without digging through clutter. - Are both stores selling different product lines, or do they share any catalog items/audiences today? - Which events matter most for you beyond Purchase — Add to Cart, Initiate Checkout, ViewContent? - Do you already have preferred ROAS guardrails for the automation rules, or should I propose them based on current spend?

@diektech

Hi — Elias here from Miami. I understand you're managing two Facebook Business Manager accounts linked to separate Shopify stores. The goal is to optimize ad performance and ensure both accounts drive sales effectively. The real challenge often lies in managing permissions and ensuring seamless integration between your Shopify stores and Facebook Ads. A common issue in setups like this is ensuring that tracking pixels are configured correctly, which is crucial for accurate performance measurement. My approach would involve auditing your current configurations, aligning both stores in terms of audience targeting and ad strategies. I would focus on establishing a reliable workflow that enhances data accuracy and simplifies management tasks, ensuring both accounts can scale effectively. I've worked with similar e-commerce setups, optimizing ad campaigns and ensuring robust tracking mechanisms are in place. A few questions to better understand the scope: Q1 – What specific goals do you have for each store's ad campaigns? Q2 – Are there any existing integrations or tools you're using for tracking? Q3 – How do you currently manage user roles and permissions within your Facebook Business Manager? Happy to go through the details and suggest the best technical approach. Looking forward to hearing from you.

@WebChapters

Hi, hope you're doing well! This is exactly the kind of account cleanup I enjoy tackling — messy pixels, broken events, and overlapping assets are fixable with the right audit process. Here's my approach: Pixel remapping across both Shopify stores with CAPI enabled for stronger signal accuracy. Events Manager audit to fix misfires and verify standard and custom conversions cleanly. Business Manager restructure so assets, audiences, and catalogs are properly separated. Simple automation rules with clean per-store ROAS dashboards. A few questions to help me scope this properly: 1. Are both Shopify stores in separate Business Managers, or is one nested under the other? 2. Have you already connected CAPI via Shopify's Facebook channel, or is it fully manual? 3. Is your priority getting clean tracking first, or do you also need new campaigns launched once the setup is fixed? Looking forward to bringing real order to your accounts! Azeem Amin

@ukroficer

✔️ Hello, We can clean up the two Business Manager accounts for the separate Shopify stores, fix duplicated/missing Pixels, and stop broken automation from skewing data. First we would audit Events Manager, Shopify, Pixel Helper, catalogues, audiences, and test orders against Ads Manager attribution. - Tracking first: Pixel/GTM, CAPI if useful, and clean standard/custom events. - Separate each store’s Pixel, catalogue, audiences, and ROAS reporting. - Rebuild budget rules, then add creative split-tests as a controlled proposal. - Set a retargeting funnel and weekly reporting dashboard for each store. We are Webcapitan, a Ukrainian web studio with 8+ years, Preferred Freelancer status, and 5★ across 580+ reviews. What is your current monthly ad spend, and are both stores running only Meta ads? Which conversion event should be the main optimisation target: purchase, add-to-cart, or another event? Please let me know your thoughts. Looking forward, Roman

@angonba

Hi, We are ítaca, a performance marketing agency specialised in Meta Ads, Shopify and conversion tracking. We can help untangle both Business Manager accounts and establish a clean tracking structure for each Shopify store. We can audit and remap the Meta Pixels, Events Manager, standard/custom conversions and CAPI, eliminating duplicate events and verifying everything through real-time testing. We can also reorganise assets such as catalogues, audiences, Pixels and ad accounts so each store remains properly separated and data does not overlap. Once tracking is clean, we can review and rebuild the automation rules to control spend and optimise towards ROAS, with clear reporting so performance can be analysed independently for each store. Our process includes auditing the current setup, fixing the technical issues, testing events against Shopify orders and validating attribution before making further campaign changes. We would be happy to review the current setup and identify the main issues before implementation. Best regards, ítaca

@javierrevuelta01

Hi, I'm Javier, a Meta Ads specialist with 9+ years, and untangling exactly this, duplicated pixels, inconsistent events, overlapping Business Managers, is what I do hands-on. Most media buyers can't fix the tracking layer themselves; I can, which is the whole job here. I'd re-map the Pixel for each Shopify store so each cart tracks cleanly with no duplicates, add CAPI deduplicated against the browser Pixel (recommended for accurate Shopify tracking), repair broken Pixel IDs, and test events in real time until standard and custom conversions populate correctly in Events Manager. Then reorganise both Business Managers so audiences, catalogues and assets sit in the right account with no overlap, plus simple automation rules that hold budget while protecting ROAS and clean per-store dashboards. That meets your acceptance criteria: no Pixel Helper errors, attribution matching Shopify orders, separate ROAS per store. Best, Javier

@gurmeetsadik

Hi there, The key to a 30-day launch is keeping the app tightly connected to your existing WooCommerce setup while testing the complete purchase and account flow early—not leaving integration work until the final week. I can build the Flutter/Dart app with WooCommerce REST API integration, live catalog/search, customer accounts, cart, checkout, orders, and profile synchronization, with a vibrant Material 3 interface and lightweight animations. **Milestones:** • Week 1: UI, API architecture and authentication • Week 2: Catalog, search, product, cart and checkout • Week 3: Orders, profiles, testing and performance • Week 4: Bug fixing, store assets, TestFlight and Play internal testing I’ll provide the complete Git codebase and production-ready builds. Final testing will cover live products, test orders, account synchronization, and 4G performance. Please share the WooCommerce API documentation/current setup, and I’ll confirm the fixed quotation and implementation plan for the 30-day delivery. Gurmeet

@KhawajaaAli

Greetings To optimize your Facebook Ads, I would start by re-mapping the Pixels for each Shopify store, ensuring clean event data without duplicates. I’d also test real-time events to confirm conversions in Events Manager. With my 10+ years of experience, I can help streamline your Business Manager accounts and set up tailored automation rules to enhance ROAS while keeping dashboards user-friendly. https://www.freelancer.com/u/KhawajaaAli Before I lock in the approach, could you clarify any specific issues you’ve noticed with the current automation that you’d like me to prioritize? Regards Khawaja Ali Preferred Freelancer Best regards, Khawaja Ali

@godesignpk

Good morning! I can definitely help untangle your Facebook Business Manager accounts and Shopify Pixel setup. I'll focus on re-mapping your Pixels for clean event data, fixing any broken IDs, and reorganizing your Business Manager accounts to ensure audiences and catalogs are correctly assigned. We'll also set up effective automation rules to maximize ROAS and create clear dashboards. My first step would be to review your current Pixel implementation and Business Manager structure to identify all inconsistencies. Do you have a preferred method for sharing access or a Loom video showing the current setup? Best regards, Waqas & GoDesign Team

@PINESCRIPTERR

Hi, I can audit and cleanly separate both Shopify/Meta ecosystems so each store reports through the correct Pixel, catalogue, domain, ad account, and Business Manager. I’ll map browser and server events, remove duplicate integrations, configure the official Shopify Meta channel where appropriate, and validate ViewContent, AddToCart, InitiateCheckout, Purchase, values, currencies, and order IDs. Pixel/CAPI deduplication will use consistent event IDs. I’ll also review domain verification, dataset ownership, catalogue feeds, audiences, custom conversions, attribution settings, and asset permissions. Where Meta does not allow an asset to be transferred, I’ll document the safest sharing or replacement path before making changes. Campaign rules and dashboards will use store-specific budgets, conversion data, alert thresholds, and safeguards. ROAS cannot be guaranteed, but accurate tracking and controlled automation will make optimisation measurable. Relevant account-cleanup examples can be discussed privately. Three technical questions: 1. Which Shopify stores, Meta datasets, catalogues, and ad accounts should belong together? 2. Are both domains verified in their intended Business Managers? 3. Which Shopify apps, GTM containers, or custom scripts currently send Meta events? Best regards, Houssame

@KurtSiebritz

Consider this ✍️I see you are looking to fix issues with Facebook Ads where nothing talks to each other the way it should. What usually matters is ensuring events fire consistently and eliminating duplicates like tracking the Shopify cart accurately. A common issue with setups like this is that the ad automation is doing more harm than good, leading to wasted ad spend. I have worked on similar Facebook Business Manager accounts where events were firing inconsistently. So I know the frustration of dealing with broken Pixel IDs and overlapping assets. My approach would involve: • Re-mapping FB Pixels to ensure accurate tracking. • Repairing broken Pixel IDs and testing events in real time. • Organizing Business Manager accounts to avoid overlaps. • Building automation rules to maximize ROAS effectively. • Creating easy-to-read dashboards to track performance. Have you noticed how inconsistent data can impact your ad spend? Best, Kurt.

@venplura

Hi there! The real issue here isn't just duplicate pixels—it's that you're trying to run two separate stores through tangled infrastructure, which means even when events fire correctly, you can't actually tell which store drove which revenue. That attribution gap is where most optimization bets go sideways. I'd start by auditing the full event flow end-to-end: Shopify webhook setup, pixel firing order, CAPI credentials, and how conversion windows line up between platforms. The fix usually involves consolidating pixel management through one clean implementation (likely CAPI-first to reduce browser-side noise), then splitting reporting by store-level custom audiences and separate ad account structures. This way you get clean per-store ROAS without the data collision. I've done similar untangles before—most of the time the pixel itself works fine, but the event taxonomy and account architecture make attribution impossible to trust. Once that's sorted, your automation rules actually have real numbers to work with. Want to jump on a quick call to walk through your current setup and see where the biggest data leaks are? Corné

@RaqiOfficial

✋ Hi, the first priority is fixing measurement before touching automation. If Pixels, CAPI, catalogues, and attribution are mixed across the two stores, any ROAS-based rule will optimize against unreliable data. I’d audit both Business Managers, Shopify integrations, Pixels, datasets, domains, catalogues, and event flow, then remove duplication and restore clean Purchase/AddToCart/Checkout tracking store by store. After validation in Events Manager and Shopify, I’d rebuild only the automation rules that make sense on trusted conversion data and keep reporting separated. Are both Shopify stores using Meta’s official Facebook & Instagram sales channel today, or are some events being sent through GTM/custom code as well?