Mobile Tyres Lead Generation Marketing

I run a fast-growing mobile tyre service in Dublin and, with our fleet about to double, I need a marketing partner who already understands this niche and can switch on a steady flow of new bookings from day one. Scope of work • Social media management – build a content calendar, publish posts, Stories and Reels that speak to Dublin motorists, handle DMs and turn them into appointments, with Instagram as the primary channel. • Email campaigns – segment past customers, craft seasonal promotions and service reminders, then automate follow-ups that push recipients straight to our booking line. • SEO & online ads – optimise our site and Google Business Profile for “mobile tyres Dublin” keywords, run tightly geo-targeted Google Ads (Search, Local and Display) and retarget website visitors until they convert. Goal The only metric that matters is qualified leads: phone calls, form submissions or messages that end in paid tyre jobs. I’ll ask you to outline the KPIs you recommend (cost per lead, conversion rate, etc.) and report on them weekly. What I’m looking for • Demonstrable success marketing a tyre, automotive or other field-service business—please share case studies or live campaigns. • Clear 90-day plan detailing creative approach, funnel structure, budget allocation and how you will scale as our fleet grows. • Fluent knowledge of Instagram best practices, Google Ads, Google My Business, basic SEO tools and any preferred email platform. Deliverables 1. 30-day content calendar + branded creatives. 2. Launch-ready Google Ads & keyword list. 3. First email sequence with segmentation logic. 4. Weekly lead and KPI report in an agreed template. If you already know the tyre trade, can speak to Irish drivers in a genuine voice and are confident you can hit the ground running, let’s talk timelines and next steps.

Project ID: 40550979