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My service-based business already advertises on Google, yet the campaigns have never been tuned beyond their initial setup. I want those ads turning into a dependable stream of qualified enquiries rather than just clicks. Here’s what I need from you: start with a full audit of the current Google Ads account, highlight waste, missing extensions, and any tracking gaps, then rebuild or refine the structure so every ad group, keyword, and piece of copy is focused on lead generation. Conversion tracking must fire correctly through Google Tag Manager and Analytics so we can trace each form submission or phone call back to the keyword that prompted it. To back the ads, review the key landing pages on my website, suggest (and if possible implement) quick-win changes—headline tweaks, form placement, trust signals—that will lift Quality Score and lower cost-per-lead. Negative-keyword grooming, smart bidding or manual CPC recommendations, and a concise testing roadmap for new ads and extensions are also expected. Deliverables • Written audit with prioritized fixes • Updated campaign(s) inside Google Ads reflecting those fixes • Working conversion tracking and clear reporting dashboard • Short hand-off guide so I can monitor performance after your work is complete Success looks like a measurable drop in CPA and a steady rise in qualified leads within the first month of the revamped campaigns going live.
Project ID: 40535189
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100 freelancers are bidding on average $375 USD for this job

✍️ Hi, I understand you're aiming to transform your Google Ads into a steady stream of qualified enquiries. We've managed $10M+ in ad spend across e-commerce, SaaS, and local-business accounts, focusing on CPA and ROAS optimization. Given your goal to trace each form submission or phone call back to the keyword, I'll ensure conversion tracking is accurately set up through Google Tag Manager and Analytics. This will help us identify and enhance the most effective keywords driving your qualified leads. Could you please share your current monthly ad spend and the channels you're actively using? Also, is your Google Tag Manager already set up? Happy to share a quick audit of your current campaigns — message me! Please let me know your thoughts. Looking forward, Roman
$675 USD in 1 day
9.3
9.3

Greetings, To turn your Google Ads into a reliable source of qualified leads, I’ll start with a comprehensive audit of your current account. This will help identify any wasted spend, missing extensions, and tracking gaps that need fixing. I’ll make sure every ad group, keyword, and piece of copy is laser-focused on generating leads. Once we have a clear understanding of what’s not working, I’ll refine the campaign structure and ensure conversion tracking is set up correctly through Google Tag Manager and Analytics. Additionally, I’ll review your key landing pages and suggest quick changes to improve the Quality Score and lower your cost-per-lead. You’ll receive a detailed audit report, updated campaigns, a working conversion tracking setup, and a hand-off guide to help you monitor performance moving forward. My goal is to help you see a noticeable drop in CPA and an increase in qualified leads. Best regards, Saba Ehsan
$450 USD in 3 days
7.6
7.6

Hello !! I am ready to help you with Optimize Google Ads For Leads, Exactly as you want. I have lots of experience in SEO, Google Adwords, WordPress, Google Analytics, Digital Marketing, Lead Generation, Google Ads. Must check our profile to check amazing ratings and reviews: https://www.freelancer.com/u/komalshaikh92 I am available to chat or a call to deep dive into the project. Thankyou, Komal. Digitaurus Technologies.
$250 USD in 5 days
7.7
7.7

Hi, there. I have carefully reviewed your goals for Optimize Google Ads For Leads. Based on your requirements, it is clear you are not just looking for higher rankings; you are looking for measurable growth that impacts your bottom line. My team and I specialize in ROI focused growth engineering. We do not rely on generic tactics or thin content. Instead we perform a deep technical audit to identify the specific bottlenecks in your current site architecture and content strategy that are preventing you from converting visitors into customers. Whether it is improving your site speed or optimizing your landing page flow, our objective is to turn your traffic into assets. We have successfully helped other businesses in United States improve their search visibility while maintaining a strict focus on conversion metrics. To help me provide an accurate growth roadmap for your site, I have one question: Are you currently experiencing a drop in traffic, or are you looking to scale an existing site to a new market segment? Knowing this helps me prioritize whether we should focus on immediate technical fixes or long term content strategy. I am available for a discovery call to discuss your current metrics and growth roadmap whenever you are ready. Best regards Kausar and the Team
$350 USD in 3 days
7.7
7.7

Hi, I am an experienced Google Ads Specialist and can help you with optimizing your Google Ads for lead generation, including performing a full account audit, identifying wasted spend and tracking gaps, restructuring campaigns and ad groups for stronger conversion focus, refining ad copy and extensions, setting up or fixing conversion tracking through Google Tag Manager and Google Analytics, implementing negative keyword strategies, and improving landing pages to increase Quality Score and reduce cost per lead. Please send me a message so we can discuss the project in detail, finalize the timeline and deliverables, and get started right away. Best regards,
$250 USD in 7 days
7.6
7.6

Hello, I see you're looking to optimize your Google Ads to generate more qualified leads rather than just clicks. It sounds like your current campaigns could really benefit from a detailed audit to identify waste, missing extensions, and tracking gaps. My approach would involve a thorough review of your existing setup, focusing on enhancing lead generation through strategic adjustments to ad groups, keywords, and copy. With 7+ years of experience in digital marketing, I understand how crucial it is to have effective conversion tracking in place through Google Tag Manager and Analytics. I’d also evaluate your landing pages and suggest impactful changes to improve Quality Score and reduce cost-per-lead. One question I have is: what specific metrics or KPIs are you currently using to measure the success of your campaigns? Best regards, Ivan Mandinski
$250 USD in 7 days
7.3
7.3

Hi — this is exactly the kind of Google Ads turnaround we do for service businesses. I'll start with a full account audit (wasted spend, missing extensions, conversion-tracking gaps), then restructure campaigns, ad groups and keywords around high-intent search terms, tighten match types and negatives, rewrite ads with strong CTAs and all relevant extensions, and fix conversion tracking so you can see real cost-per-enquiry. The goal is qualified leads, not just clicks — with ongoing weekly optimisation. We run paid campaigns and CRM/lead automation in-house (Foxaf). — Muhammad Idrees, Global IT Vision Pvt. Ltd
$600 USD in 14 days
7.5
7.5

Hi, We went through your project description and it seems like our team is a great fit for this job. We are an expert team which have many years of experience on SEO, Google Adwords, WordPress, Google Analytics, Digital Marketing, Lead Generation, Google Ads Lets connect in chat so that We discuss further. Thank You
$720 USD in 1 day
6.7
6.7

Hi, I will optimize your Google Ads to generate a steady stream of qualified leads for your service-based business. By conducting a thorough audit of your current campaigns, I will identify areas of improvement, refine ad groups, keywords, and ad copy for maximum lead generation. I will ensure accurate conversion tracking through Google Tag Manager and Analytics to attribute form submissions and phone calls to specific keywords. I will also review and optimize key landing pages on your website to improve Quality Score and lower cost-per-lead. Additionally, I will provide recommendations for negative keyword management, bidding strategies, and a testing roadmap for new ads and extensions. Are you ready to see a measurable drop in CPA and an increase in qualified leads within the first month? Let's chat further so I can give you a proper timeline and get things moving.
$250 USD in 2 days
6.2
6.2

Hi, We reviewed your requirements and understand that the goal isn't to generate more clicks—it's to turn your existing Google Ads investment into a predictable source of qualified leads. Since the campaigns have been running without significant optimization, the biggest opportunities are likely hidden in account structure, tracking accuracy, search-term quality, bidding strategy, and landing-page performance. Our process includes: • Google Ads Account Audit • Campaign & Ad Group Restructuring • Keyword & Search-Term Analysis • Negative Keyword Optimization • Ad Copy & Extension Improvements • GTM, GA4 & Conversion Tracking Validation • Landing Page CRO Recommendations • Reporting Dashboard Setup • Testing & Optimization Roadmap We've worked on lead-generation campaigns for service businesses, helping improve conversion tracking, reduce wasted spend, optimize landing pages, and increase lead quality through data-driven campaign management. A couple of questions: • Approximately how many conversions and how much monthly ad spend does the account currently generate? • Are phone calls, form submissions, or both considered primary conversions for the business? Once we review the account structure, tracking setup, and landing pages, we can identify the highest-impact opportunities and prioritize improvements that directly support lower CPA and higher-quality leads. Regards
$730 USD in 6 days
5.7
5.7

As an AI and automation specialist with a decade of experience in digital marketing, I bring unique insights and expertise to lead generation campaigns. My primary focus is building businesses that run on autopilot and effectively convert leads, all while reducing costs and improving efficiency. I'm skilled not only in designing intelligent systems that drive qualified leads but also in incorporating them accurately through Google Analytics and Tag Manager to facilitate tracking conversions for each specific keyword. In addition to leading Google Ads campaigns, I am well-versed in WordPress and SEO. This means I can evaluate your website's landing pages effectively, providing actionable suggestions that will boost the quality score and decrease the cost-per-lead, giving you the best results possible. Moreover, my proficiency in negative-keyword grooming, smart bidding or CPC recommendations will ensure your campaign budget is efficiently allocated. Lastly, I prioritise consistent performance monitoring even after the project is completed. As part of my deliverables, I provide a clear reporting dashboard and a concise hand-off guide so that you can easily track the drops in CPA and rise in qualified leads. With my AI and data-driven skills combined with a proven expertise in lead generation through Google Ads, I'm excited to revamp your campaigns and turn those clicks into valuable enquiries. Let's maximize your advertising efforts effectively together!
$250 USD in 7 days
5.4
5.4

Greetings, It sounds like you’re looking to elevate your Google Ads campaigns from their initial setup to a well-oiled lead generation machine. The first step would be a detailed audit of your current account to pinpoint areas of waste and identify missing extensions, along with any tracking issues that may be hindering performance. Once we have that insight, I would focus on restructuring your campaigns to ensure every ad group and keyword is precisely aimed at generating qualified leads. I’ll also implement appropriate conversion tracking through Google Tag Manager and Analytics, making it easy to see how each keyword is performing. To support this, I’ll review your key landing pages and suggest impactful tweaks that could improve your Quality Score and lower your cost-per-lead. My goal is to create a solid strategy for ongoing testing and optimization that will lead to a steady rise in qualified inquiries. Best regards, Muhammad Arshman
$500 USD in 5 days
5.0
5.0

Hi there, I can help you turn those clicks into qualified leads. I'll start with a full audit of your Google Ads account to find wasted spend, missing extensions, and tracking gaps. Then I'll rebuild the campaign structure focused on lead gen, set up proper conversion tracking via GTM and Analytics, and optimize your landing pages for Quality Score and CPA. I've done this for multiple service businesses and consistently lowered cost per lead. I'm Edward, available to start right away. Happy to chat more.
$250 USD in 1 day
4.4
4.4

Hi There! We optimize Google Ads campaigns to generate high-quality, cost-efficient leads for service-based businesses. With over 9 years of experience and a team of 62 professionals, we focus on turning ad spend into measurable conversions. Here’s how we can help: 1. Full Google Ads audit with waste analysis, keyword, and structure review 2. Rebuild campaigns with conversion-focused ad groups, copy, and extensions 3. Set up and fix Google Tag Manager + Analytics conversion tracking 4. Optimize landing pages to improve Quality Score and reduce CPA We also provide a clear testing roadmap and reporting dashboard for ongoing performance tracking. Do you currently have Google Tag Manager installed on your website?
$500 USD in 7 days
4.2
4.2

Hello, I am excited about the opportunity to optimize your Google Ads for lead generation. I understand your goal of transforming clicks into qualified enquiries for your service-based business. With my expertise in Google Ads optimization, I will conduct a comprehensive audit of your current account to identify areas of improvement such as wasted spend, missing extensions, and tracking gaps. I will then revamp the structure to ensure every aspect is geared towards lead generation. I have successfully managed similar projects in the past, improving conversion rates and lowering CPAs for my clients. My approach involves meticulous keyword research, strategic bidding, and continuous testing to enhance campaign performance. To ensure success, could you please provide access to your Google Ads account and website analytics? Additionally, do you have any specific target CPA or lead generation goals in mind? Looking forward to collaborating with you on this project. Best regards, UmeKayani
$490 USD in 10 days
3.9
3.9

You already have Google Ads running, which means the challenge isn't getting campaigns live it's turning them into a predictable source of qualified enquiries rather than paying for traffic that never becomes a conversation. What stood out to me is that your campaigns haven't been meaningfully optimized since their initial setup. In many accounts, that's where wasted spend, missed conversion opportunities, and tracking blind spots begin to accumulate. Before making changes, I'd start with a full audit to identify what's preventing the account from generating more qualified leads. That includes campaign structure, keyword targeting, search terms, extensions, bidding strategy, conversion tracking, and landing-page performance. The goal isn't simply more clicks or impressions. It's understanding which keywords, ads, and landing pages are actually producing enquiries so budget can be shifted toward what works and away from what doesn't. I'd also review your GTM and Analytics setup to ensure every form submission and phone call is accurately attributed, giving you a clear picture of where leads are coming from. Out of curiosity, what type of service business are you running, and which lead source currently produces your highest-quality enquiries?
$500 USD in 5 days
3.7
3.7

Hi, I can help turn your Google Ads account into a reliable lead generation system by starting with a detailed audit of your current campaigns, tracking setup, keyword targeting, ad structure, and landing page performance. I will identify wasted spend, missing opportunities, tracking issues, and areas where qualified leads are being lost. Once the audit is complete, I will optimize campaign structure, refine keyword targeting, build stronger ad copy, implement negative keyword strategies, and ensure conversion tracking is accurately configured through Google Tag Manager and Google Analytics. I will also review your landing pages and recommend quick improvements that can increase conversion rates, improve Quality Score, and reduce cost per lead. In addition, I will provide a clear reporting dashboard and a practical testing roadmap so performance can continue improving after launch. My goal is not just more clicks, but more qualified enquiries that can be directly attributed to campaign activity. What is your business niche and current monthly ad spend? Also, are phone calls, form submissions, or both considered your primary conversion goals? Regards, Shabahat.
$500 USD in 7 days
3.8
3.8

This is exactly the kind of work I enjoy doing — precise and creative projects like this one. My experience in fine-tuning Google Ads campaigns aligns with your need for a full audit, strategic restructuring, and optimized lead generation focus. I assure high-quality results, clear communication, and a smooth, reliable process. Even if you choose not to hire me, I'm happy to provide insights. Looking forward to potentially collaborating. Kind regards, Melissa Pringle
$450 USD in 7 days
3.3
3.3

Hello there! Could you please share your current Google Ads account structure, monthly ad spend, target locations, business category, and the primary lead actions you want to optimize for (forms, calls, bookings, or another conversion type)? I can audit and optimize your Google Ads campaigns with a lead-generation focus, identifying wasted spend, tracking issues, keyword opportunities, and structural improvements needed to improve performance. My approach includes reviewing campaign settings, search terms, keywords, match types, bidding strategy, ad relevance, extensions, audience targeting, and conversion tracking; rebuilding campaign structure where needed; configuring reliable Google Tag Manager and Analytics tracking; improving landing page conversion opportunities; and creating a testing roadmap for ads, keywords, and bidding adjustments. I will also provide clear reporting so you can understand which keywords and campaigns generate real enquiries rather than just traffic. Would you like me to manage ongoing optimization after the initial rebuild, or should this engagement focus only on the audit, implementation, and handover? Bryson.
$250 USD in 1 day
3.2
3.2

Hello, With 5 years of experience in SEO, Digital Marketing, and Google Ads optimization, I can assist in transforming your current campaigns into a lead-generating powerhouse. I understand the importance of conducting a thorough audit, refining ad structures, and implementing conversion tracking for accurate insights. In addition to my expertise in Google Ads, I also specialize in Social Media Marketing, Website Design, and Graphic Design to enhance overall brand presence and engagement. You can view my portfolio here: https://www.freelancer.com/u/shyle98 I am committed to maintaining open communication throughout the project and am eager to collaborate with you on this endeavor. I look forward to the opportunity to discuss your project further. Best regards, Shyle A
$250 USD in 1 day
2.3
2.3

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