Campaign management

I’m looking for an Digital Marketing Specialist who already knows how to make ads resonate with a UAE audience. The assignment covers full-funnel campaign work aimed at driving real sales from B2C prospects. Scope You will plan, launch, and optimise paid campaigns across Meta (Facebook & Instagram), Google Ads and other social media platforms, tailoring each channel to UAE consumer behaviour and purchase intent. I’m interested in practical, conversion-oriented tactics—not vanity metrics—so every tweak should push the prospect closer to checkout or sign-up. Key goals • Generate qualified B2C leads that convert to sales • Maintain clear, trackable performance benchmarks (CPL, ROAS or a similar metric we agree on) • Continuously refine targeting, creatives and bidding to lower acquisition costs without sacrificing volume Deliverables • Channel-specific media plan with target personas and budget split • Ad copy, creative guidance and audience builds for each platform • Live campaign setup and daily optimisation • Weekly performance reports highlighting wins, issues and next steps • Final wrap-up deck with data-driven recommendations for scaling To move forward, please share a brief note on your past UAE-focused campaigns, the average CPL or ROAS you achieved, and the tools you rely on for monitoring and optimisation. I’m ready to start as soon as I find a partner who can show proven results in this market.

Project ID: 40571096