What we'll be looking for from you is two short articles of approximately 100 words each for each extension that we give you. The first will be general information about the subject of the extension. So if we gave you .berlin, it would be 100 words about the city of Berlin.
The second one will be 100 words about why people should want the extension for their site, who it would help, and so on, so again for the example of .berlin you could talk about how it increases local presence for companies that are in Berlin, helps market a website to the people who live Berlin, etc. I'll provide you with an example that you can use to see kind of what we are looking for.