I need a DVD cover designing for a client of mine. Here are the details:
Title: The Future of Housing - and how airtightness can help
Main photo: TBC
Other photos: See attached - more to follow if needed for design. Please also see the profile image on my Twitter account ([url removed, login to view]) - would this be useful for the design do you think? Or do you think an illustration would better get the theme of the video across?
COPY (guideline only - we can revise this once we have seen the initial layout from yourself):
It's likely that all of our future buildings will need to be airtight. Ben Adam-Smith, of House Planning Help, spends some time with Paul Jennings from Aldas - an air leakage specialist with over 25 years experience - to find out why and give you the lowdown in this documentary.
We Must Stop Building Poor Quality Houses
We live in an era when our homes have the potential to be energy efficient, comfortable and affordable places to live, despite ever increasing fuel prices. In the past it could be argued that we didn't know how to achieve this but today we have no excuses. Yet, on the whole, we continue to build new houses to a pathetic standard, and our refurbishments commonly concentrate on kitchens and bathrooms, rather than investing to provide warm and pleasant places to live without ruinously high fuel bills.
Rapidly increasing world populations, finite fossil fuel reserves, and worries about security of supply, both because of political uncertainty and due to developing countries using more and more energy, should focus our minds on making energy efficiency a priority.
Why Make a Documentary on Airtightness?
Airtightness is the most unappreciated factor that contributes towards making buildings energy efficient. Whilst many people know about the importance of insulation when it comes to heat loss, few people realise that airtightness plays an even more significant role. Indeed, without good airtightness, most of our bulk insulation materials perform less well.
Airtightness is also somewhat mysterious; it isn't immediately visible, you can't put your hand on it. And perhaps we feel a bit unsettled about living in an airtight house? For example, do we harbour concerns that there is the risk of suffocating if the ventilation strategy goes wrong?! This is why we want to make a documentary on airtight houses in order to put the myths to bed and shed light on why it really makes a lot of sense.
In this documentary we will aim to answer the follow questions:
Why is airtightness important?
What other factors need attention alongside airtightness? (Such as ventilation and moisture control)
How is airtightness achieved?
How do you test a house for airtightness?
How does the airtightness of existing houses vary?
What does it feel like to live in an airtight house?
<Photos of airtight and passivhaus homes - see attached for some examples. More to follow>
About Ben Adam-Smith
Ben Adam-Smith is someone who is concerned how climate change will affect us all in the coming years. Instead of feeling belittled by the situation he wondered what personal action he could take and that's why in 2012 he set up the website House Planning Help, which explores what houses we should be building in the 21st century. He noticed that the construction industry is responsible for a very high percentage of the overall carbon emissions in the world . . . in other words this is an area that can really make a difference if it embraces today's best practices.
Logo: House Planning Help (see attached)
Photo: Ben Adam-Smith (see 'Ben A-S' photo attached)
Footer: 'Many thanks to our corporate backer who have helped to make this documentary happen:" Five corporate logos - to follow.