Instagram & Email Engagement Strategy

I’m ready to amplify our brand’s presence with a dual-pronged plan—Instagram first, email close behind. Instagram focus • Weekly mini content calendar: fresh post concepts, Story and Reel prompts, and hashtag groupings I can approve every Monday. • Feed visuals kept professional and polished, matching our brand palette and typography. • Captions that spark conversation; increasing comments and shares is the top performance marker. • Core theme: educational posts that teach, inspire, or clarify. I’m open to testing an occasional behind-the-scenes or UGC angle if data suggests it. Email focus • Short nurture sequences that feel one-to-one, not “blast” style. • Periodic newsletters plus timely promos written in the same voice as our feed. • Segmentation ideas to keep longtime customers engaged and clicking. Measurement & iteration Track reach, saves, comments, shares, bio-link clicks, open rates, and CTR. Present concise weekly snapshots so we can refine the plan quickly. Deliverables 1. 30-day Instagram content calendar (posts, Stories, Reels ideas, hashtags, captions). 2. Matching Canva or PSD templates for a cohesive grid. 3. Three-email nurture sequence + one newsletter outline. 4. Metrics report template populated after the first week. If you excel at blending a visually consistent feed with warm, persuasive email copy, let’s get started.

Project ID: 40542262