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I need a skilled ad specialist to take full ownership of my lead-generation campaigns across both Facebook and Google for an air-conditioning business that serves residential and commercial clients. Your role covers everything from crafting persuasive copy and eye-catching creatives to launching, monitoring, and optimising each campaign so the phone keeps ringing with qualified prospects. You’ll handle audience research, create separate funnels for homeowners and business owners, set up conversion tracking, and keep a close eye on cost-per-lead. I’m happy to collaborate on brand guidelines and any technical access you require, but once we agree on the strategy I’d like you to manage the day-to-day inside Facebook Ads Manager and Google Ads. Deliverables • Three initial ad concepts per platform, including copy, imagery/video, and headlines • Full campaign build-out with correct tracking pixels, keywords, and audience settings • Ongoing optimisation (A/B tests, bid adjustments, negative keywords, etc.) for at least one month • Weekly performance summary highlighting lead volume, CPL, and next steps If you have proven results driving HVAC or similar local-service leads, I’d love to see examples. Let’s turn clicks into booked appointments.
Project ID: 40688606
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99 freelancers are bidding on average $31 USD/hour for this job

Running both Facebook and Google for an HVAC company only works when the account is split properly between homeowners and commercial buyers, otherwise leads get mixed, CPL rises, and sales quality drops. I’d build separate funnels, tighten geo/audience targeting, set up clean conversion tracking, and optimize toward booked-call intent rather than just cheap clicks. I’ve managed lead-gen campaigns for local service businesses where the real work was not simply launching ads, but controlling search terms, negatives, retargeting, creative testing, and matching ad copy to urgent service intent. For HVAC, that usually means structuring around service type, location, seasonality, and device behavior so the phone calls are actually qualified. A weekly summary with CPL, lead volume, and next actions is absolutely fine, and I can take full day-to-day ownership once access is in place. - Are calls the main conversion, or do you also want form leads tracked as primary? - Which service areas and top-margin services should we prioritize first? - Do you already have landing pages in place, or should the campaigns point to existing site pages for now?
$25 USD in 40 days
8.8
8.8

Hello, Are you looking for leads, sales, or brand promotion? A successful social media Ads starts with a strong story that grabs attention in the first few seconds. I can turn your event announcement into an engaging, visually attractive ad, fully optimized for Facebook & Instagram. I’d love to help grow your business using Meta Ads. Please share your website or business page link so I can review it and create a campaign strategy focused on conversions and long-term growth. What I will do for your campaign: · Strategic ad campaign setup · Target audience & keyword research · Customized campaign strategy · Continuous optimization for better results · Weekly performance reports & insights My Facebook & Instagram Ad Services include: · Complete setup of Facebook & Instagram ad campaigns · Ad account and campaign configuration · High-converting ad copy creation · Competitor ad analysis · Ongoing monitoring and optimization · Facebook page tab setup and management Let’s connect and discuss your goals in detail. Please share more information about your project so I can plan the best strategy for you. Thank you!
$25 USD in 5 days
8.4
8.4

Hello, I am a professional Digital Marketer with strong expertise in Meta (Facebook & Instagram) Paid Ads Management, Social Media Promotion and SEO. My Meta Ads service is designed to help you generate high-quality leads, sales, traffic, and brand awareness with a clear ROI. I create and manage result-driven Facebook & Instagram advertising campaigns that target the right audience at the right time to grow your business faster. ✅ My Meta Ads (Facebook & Instagram) Process: ✔ Business & Competitor Analysis ✔ Audience Research & Targeting (Custom, Lookalike & Interest-based) ✔ Image/Video Ad Strategy (High CTR focused) ✔ Scroll-Stopping Image & Video Ad Strategy ✔ Budget Optimization & Bid Strategy ✔ Budget Planning & Smart Scaling Strategy ✔ Daily Campaign Monitoring & Optimization ✔ Lead / Sales / Traffic / Engagement Campaigns ✔ Weekly Performance Report ✔ Monthly Growth Report ✅ Campaign Types I Run: ✔ Lead Generation Ads ✔ Website Traffic Ads ✔ Sales & Conversion Ads ✔ Brand Awareness Ads ✔ Engagement & Followers Growth Ads ✔ App Promotion (If required) ✔ Retargeting & Remarketing Ads My Meta Ads service helps you reduce cost per lead, increase conversions, and scale your business profitably using proven strategies and continuous optimization. Send me a message for more details — I am ready to start your project immediately. Thank you Anand
$25 USD in 5 days
8.3
8.3

Hi, I can manage Google and Meta Ads as one connected lead-generation system for your residential and commercial HVAC services. I would create separate campaigns and messaging for homeowners and commercial decision-makers. The setup would include service-area targeting, high-intent keywords, negative keywords, Meta audiences, retargeting, call and form tracking, creative concepts and weekly cost-per-lead reporting. I have extensive experience marketing local and automotive service businesses. My focus is on booked and qualified opportunities, not clicks alone. My Freelancer record includes a 5.0 rating across 67 verified reviews, 100% on-time and on-budget delivery, and a 97% completion rate. I can begin with the campaign and tracking audit before creating the six initial ad concepts. Regards, Joseph
$35 USD in 40 days
7.9
7.9

As an experienced digital marketer and Adwords expert, I have honed my skills in transforming ad expenditure into targeted, high-conversion campaigns. My main focus has been on delivering exceptional ROI for every cent spent across Google Ads and Facebook platforms, ensuring optimal campaign performance. Working primarily in the HVAC sector, your project aligns perfectly with my expertise in PPC ad copy for local services, bidding optimization, A/B testing, and analyzing conversion data. I understand your goal of driving more qualified leads by applying my extensive knowledge in audience research and creating separate pipelines for homeowners and businesses. I'm also well-versed in conversion tracking which would be vital for accurate reporting about ad performance. The weekly performance summary would be a great way to discuss our progress and next steps for achieving a greater lead volume with minimum CPL. In short, all the skills you need are here - from crafting persuasive ad copies to optimizing them on a daily basis. On top of that, my meticulous approach towards keeping up with the trends and technologies would help us stay ahead of the competition. Let's make your phone ring incessantly with clients who are eager to book appointments with just a click!
$25 USD in 40 days
7.7
7.7

Hello, I’m Raj Kumar, a performance marketing specialist with 15+ years of experience managing Meta and Google Ads for lead-generation campaigns. I can build separate residential and commercial HVAC funnels focused on qualified leads and booked appointments. I’ll handle audience and keyword research, ad copy, creatives, campaign setup, conversion tracking, negative keywords, A/B testing, bid optimisation and ongoing CPL improvement. I’ll monitor both platforms closely and provide concise weekly reports covering leads, CPL and optimisation actions. Can we discuss your service areas, target CPL and existing campaign data? Best regards, Raj Kumar
$25 USD in 20 days
8.0
8.0

With Marketing For Greatness as your digital marketing partner, you can trust that we'll generate significant leads for your air-conditioning business. With over a decade of experience and successfully managing more than $5 Million in ad spend, we have honed our skills for creating highly effective HVAC-focused campaigns. We are certified by Facebook Blueprint and Google Ads, and SEO Certified, which means we have an exceptional level of expertise across the most powerful digital advertising platforms. Our focus on return-on-investment (ROI) combined with a data-driven approach ensures that we are always ahead of the curve, adapting campaign strategies to maximize lead conversions. Plus, as preferred digital marketer (top 1% pool of talent on freelancer.com), we know how to craft compelling ad copy, images/videos, headlines across both Facebook and Google platforms. We also understand the importance of audience research; creating separate funnels for homeowners and business owners - all techniques help to reduce cost-per-lead. Trust us to elevate your online presence and drive meaningful conversions. Let's turn clicks into booked appointments together.
$38 USD in 40 days
7.6
7.6

Hello, I am highly interested in taking full ownership of your lead-generation campaigns for the HVAC business on Facebook and Google Ads. With my expertise in Google Ads, Social Media Marketing, and Digital Marketing, I am well-equipped to craft persuasive copy, create eye-catching creatives, and optimize campaigns to drive qualified leads for both residential and commercial clients. I understand the project requirements of handling audience research, setting up conversion tracking, and ongoing optimization to ensure a steady flow of qualified prospects. My portfolio showcases successful campaigns that have significantly increased lead volume and reduced cost-per-lead for similar businesses. I am confident in my ability to deliver compelling ad concepts, set up effective campaigns, and provide detailed performance summaries. I look forward to discussing further details and collaborating on this project. - MY WORK STATS: ✨ https://www.freelancer.com/u/XanvraTECH Best regards, Warda Haider
$25 USD in 40 days
6.8
6.8

For HVAC campaigns, the biggest leak is usually broad targeting and generic messaging that treats a homeowner needing urgent AC repair the same as a business looking for ongoing service. I’d separate those paths from the start, build the tracking correctly, and test offers/creatives around real booking intent so the campaigns produce leads your team can actually close. My background fits this kind of local-service advertising well because it involves more than ad setup alone: keyword control in Google, negative keyword pruning, audience segmentation in Meta, retargeting, conversion tracking, and weekly optimization based on CPL and lead quality. The deliverables you listed are practical, and the initial 3 concepts per platform give a good base for structured testing. I can also help shape the creative direction around your brand guidelines so the ads look consistent while still being response-focused. - Do you have past campaign data I can review before rebuilding the structure? - Are there specific residential vs commercial services you want split into separate campaigns from day one? - Is call tracking already installed, or would that need to be configured during setup?
$26 USD in 40 days
6.9
6.9

Hi, I will help you generate leads and sales through Google ads and Facebook ads. I have over 10 years of experience, and my area of expertise is developing successful Google Ads and Facebook Ads advertising campaigns. My strategy is centered on identifying your target market, creating effective advertisements, and optimizing performance to achieve the greatest outcomes. Here’s what I offer: 1. Google Ads Management: Campaign setup and optimization Keyword targeting and bidding strategy Conversion tracking setup Performance monitoring and optimization ROI-focused campaign management 2. Meta Ads Management (Facebook & Instagram): Campaign setup and audience targeting Creative and ad copy optimization Lead generation and conversion campaigns Retargeting campaigns Performance monitoring and reporting Let’s get started today! Best regards, Anju MA,
$25 USD in 8 days
6.6
6.6

✅ Hello, We’d manage Facebook and Google lead gen for your HVAC business, with separate funnels for homeowners and business owners, 3 ad concepts per platform, and weekly CPL/lead reporting. First, we’d set up Meta Pixel, Google conversions, and GTM correctly, then build campaigns around calls and booked appointments so optimisation follows real lead quality. - Audit pixel/GTM, call tracking, form events, and key conversion points. - Split Facebook and Google by residential vs commercial, service, and area. - Launch 3 creative angles per platform and A/B test copy, hooks, and offers. - Build retargeting for visitors and ad engagers, with weekly reporting. We’re Webcapitan, a Ukraine-based studio with 8+ years, Preferred Freelancer status, and 5★ across 580+ reviews. What is your current monthly ad spend split between Facebook and Google? Is pixel/GTM already set up, and which event matters most: calls, forms, or booked jobs? Please let me know your thoughts. Looking forward, Roman
$35 USD in 7 days
6.5
6.5

Hello, I understand the need for a skilled ad specialist to take charge of lead-generation campaigns for your air-conditioning business on Facebook and Google. With expertise in Internet Marketing, Marketing, Social Media Marketing, and Digital Marketing, I am well-equipped to craft persuasive copy and eye-catching creatives, launch, monitor, and optimize campaigns to generate qualified leads for both residential and commercial clients. I will conduct thorough audience research, create tailored funnels, set up conversion tracking, and closely monitor cost-per-lead. Effective communication and collaboration are key, and I will ensure a seamless process throughout the project. My portfolio includes successful campaigns that have driven results for similar businesses. Looking forward to collaborating and delivering impactful results. Best regards, Curveball Solutions https://www.freelancer.com/u/Curveballsol
$38 USD in 40 days
6.2
6.2

Dear PatriotAir, I am Firoz, a seasoned digital marketing professional specializing in Google Ads and Meta Ads with over 8 years of experience delivering targeted lead-generation campaigns. I understand the nuances of driving high-quality HVAC leads for both residential and commercial markets and can take full ownership of your campaign from creative development to ongoing optimization. My approach includes detailed audience segmentation to create distinct funnels for homeowners and business owners, deploying compelling ad copy paired with engaging visuals aligned with your brand guidelines. I will ensure precise conversion tracking through proper pixel setup and keyword targeting to maintain control over your cost-per-lead while maximizing volume. You will receive three tailored ad concepts per platform initially, followed by comprehensive campaign build-out and real-time management within Facebook Ads Manager and Google Ads. Weekly performance reports will provide transparency on lead volume, CPL, and strategic recommendations. I have a proven track record generating successful local service leads and am confident in delivering measurable results that convert clicks into booked appointments. I look forward to partnering with you to grow your HVAC business effectively. Kind regards, Firoz
$25 USD in 40 days
6.4
6.4

Your air-conditioning business needs a robust lead-generation approach across Facebook and Google Ads to consistently attract qualified prospects. The challenge is to manage ad performance effectively while keeping a close eye on cost-per-lead to ensure a positive return on investment. Having successfully executed high-volume Google Ads campaigns in similar sectors, I can provide tailored strategies to drive outstanding results. For example, I previously managed a Google Ads campaign that achieved significant conversions at optimal costs. Implementing conversion tracking and precise audience segmentation will be key to your strategy. The proposed implementation plan involves: 1) Conducting a comprehensive account audit to assess current campaigns. 2) Developing three initial ad concepts tailored for both Facebook and Google platforms. 3) Launching the campaigns with full tracking setup, followed by weekly performance reviews and necessary optimizations to ensure continuous improvement. What specific lead cost would you consider acceptable for your campaigns? Once we align on the strategy, I’m ready to begin with the audit and set up for these campaigns. Luxury Chauffeur Club Reliable Unlimited
$45 USD in 10 days
5.8
5.8

Hello, I will help grow your business and generate high-quality leads as your performance-driven digital marketing specialist through Google Ads and Meta Ads. With 8+ years of experience in digital advertising, I specialize in creating, managing, and optimizing paid campaigns that reach the right audience and deliver measurable results. * My expertise includes: • Google Search, Display & Performance Max Campaigns • Facebook & Instagram Ads Management • Lead Generation & Conversion Campaigns • Audience Research & Advanced Targeting • Retargeting & Remarketing Strategies • Ad Copy & Creative Optimisation • Campaign Setup, Monitoring & Scaling • Conversion Tracking & Analytics Setup • Budget Management & ROI Optimisation • Performance Reporting & Insights I focus on developing data-driven advertising strategies that improve campaign performance, reduce wasted ad spend, and generate consistent business growth. From campaign setup to ongoing optimization, I ensure every advertising dollar is invested effectively to achieve your goals. Whether your objective is lead generation, e-commerce sales, brand awareness, or customer acquisition, I can create and manage campaigns that drive meaningful results. I look forward to discussing your business objectives and how I can help you achieve them. Best regards, Raghav MA,
$25 USD in 8 days
6.0
6.0

Hi I can help you with your Lead-Generating HVAC Facebook & Google Ads. I specialize in Lead Generation, B2B & B2C Prospecting, Paid Advertising, Marketing Automation, and Customer Acquisition. Key Features: • B2B Lead Generation • B2C Lead Generation • Qualified Leads • Targeted Prospect Lists • LinkedIn Lead Generation • Email Lead Generation • Cold Email Outreach • Appointment Setting • CRM Automation • AI Lead Generation • Data Scraping • Client Acquisition • Outreach Automation • Sales Funnel Setup • Conversion Tracking I focus on generating high-quality leads that match your target audience while automating outreach and follow-up processes to maximize conversions. Best Regards, Naseeb A.
$25 USD in 39 days
5.8
5.8

Hello, From the last 8+ years, I have been working in PPC, Google Ads, and Meta Ads with various clients across different industries. I can help you set up and manage complete performance-driven advertising campaigns on both Google Ads and Facebook/Instagram with the main goal of generating sales and high-quality leads quickly and efficiently. Here are the points included in my service: * Complete Google Ads & Meta Ads campaign setup from research to launch * Audience research and keyword planning aligned with your website offer * High-converting ad copy creation with creative suggestions for images/videos * Proper conversion tracking setup using Google Tag Manager, Meta Pixel, and conversion events * Campaign structure, bidding strategies, and budget optimization for lead generation * A/B testing for ads, creatives, and landing pages * Competitor and market analysis to improve campaign performance * Ongoing campaign monitoring and optimization recommendations * Brief hand-over guidance so you can easily monitor and optimize campaigns after launch * Experience handling lead generation and sales-focused campaigns with proven ROI strategies My focus is always on delivering genuine results, maximizing conversions, and building long-term working relationships with clients. Thanks!
$25 USD in 4 days
5.8
5.8

Dear , We carefully studied the description of your project and we can confirm that we understand your needs and are also interested in your project. Our team has the necessary resources to start your project as soon as possible and complete it in a very short time. We are 25 years in this business and our technical specialists have strong experience in Internet Marketing, Google Adwords, Marketing, Advertising, Social Media Marketing, Digital Marketing, Lead Generation, Google Ads, Facebook Ads and other technologies relevant to your project. Please, review our profile https://www.freelancer.com/u/tangramua where you can find detailed information about our company, our portfolio, and the client's recent reviews. Please contact us via Freelancer Chat to discuss your project in details. Best regards, Sales department Tangram Canada Inc.
$30 USD in 5 days
5.7
5.7

Warm Hello! I can take full ownership of your HVAC lead generation across Facebook and Google, building separate homeowner and commercial funnels focused on qualified calls, booked appointments, and a lower CPL. I have over 9 years of experience in this field. Here's how I can help: • Create 3 conversion-focused ad concepts per platform • Build campaigns, audiences, keywords, pixels and conversion tracking • Optimise bids, creatives, negative keywords and A/B tests • Monitor CPL, lead quality and campaign performance weekly • Deliver clear reports with results, insights and next steps What service areas and monthly ad budget are you targeting? Do you already have conversion tracking and past campaign data available?
$38 USD in 40 days
5.7
5.7

Hi, I understand the importance of generating high-quality leads for your air-conditioning business through Facebook and Google Ads. I will craft compelling ad copy and visuals, set up targeted funnels for homeowners and businesses, and closely monitor cost-per-lead to ensure a steady flow of qualified prospects. I am experienced in audience research, conversion tracking, and ongoing campaign optimization. How do you currently define success in terms of lead volume and CPL, and are there any specific KPIs you prioritize? Looking forward to chatting. Thank you.
$50 USD in 40 days
5.5
5.5

Atlanta, United States
Member since Sep 3, 2026
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