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Looking for a Senior Meta Ads Expert – D2C Beauty & Haircare We are looking for a highly experienced Senior Meta Ads Specialist to work closely with our team and help scale our D2C Haircare & Beauty brand. We are not looking for a beginner or someone who has only run basic Facebook/Instagram ads. The ideal candidate should have hands-on experience working with or managing Meta Ads for D2C brands in the Beauty, Cosmetics, Skincare or Haircare industry. Experience with brands similar to: * Nat Habit * Pilgrim * Mamaearth * Innovist * Soulflower * Other fast-growing Indian D2C Beauty & Haircare brands is highly preferred. What we need: * Strong experience in Meta Ads for D2C brands** * Experience scaling products through Facebook & Instagram Ads * Ability to develop a complete full-funnel advertising strategy * Strong understanding of testing creatives, hooks, UGC, offers and ad angles * Experience with ABO, CBO and scaling strategies * Knowledge of retargeting and customer acquisition * Ability to analyze ROAS, CAC, CPA, CTR, CPM and conversion data * Experience working with Shopify/eCommerce brands * Ability to identify winning campaigns and scale them profitably * Experience with haircare or beauty products is a major advantage Our Brand We are building and scaling a D2C herbal haircare brand, and we are looking for someone who can work with our internal team strategically—not just launch campaigns. We want a Meta Ads expert who can help us with: Strategy → Creative Direction → Campaign Testing → Optimization → Scaling If you have previously worked with successful **D2C Beauty, Cosmetics, Skincare or Haircare brands**, please share: 1. Brands you have worked with 2. Your exact role and responsibilities 3. Monthly ad budgets you have managed 4. Results/case studies you can share 5. Your approach to scaling a D2C haircare brand 6. Your availability to work closely with our team Only experienced D2C Meta Ads professionals with proven results should apply.
Project ID: 40663440
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Active 4 days ago
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36 freelancers are bidding on average ₹11,879 INR for this job

Hello, Hope you are doing well. We understand that successful Facebook Ads require strategic targeting, engaging creatives, and continuous optimization. Share your business page or website URL, and we’ll analyze your business, audience, and competitors to create a customized campaign focused on generating quality leads, increasing conversions, and maximizing ROI. My Facebook Ads Services Include: Strategy & Planning: Goal setting, audience research, funnel planning, and budget allocation. Campaign Setup: Meta Ads Manager, campaign structure, placements, bidding, and targeting. Creative Development: 4–5 engaging ad creatives with conversion-focused copy and A/B testing. Audience Targeting: Interest, behavior, geo-targeting, custom, lookalike, and retargeting audiences. Tracking & Optimization: Pixel/CAPI, conversion tracking, regular monitoring, budget optimization, and scaling. Performance Reporting: CTR, CPC, CPM, CPA, ROAS, leads, conversions, and actionable insights. My focus is on building high-performing Facebook campaigns that deliver measurable and sustainable business growth. Thank you!
₹10,000 INR in 30 days
10.0
10.0

Hi, I can help scale your D2C herbal haircare brand through a structured Meta Ads strategy focused on profitable customer acquisition, not just campaign setup. I have 12+ years of digital marketing experience with hands-on expertise in Meta Ads, eCommerce, lead generation, audience testing, retargeting and ROAS optimization. My approach: ✔ Full-funnel strategy: Prospecting → Retargeting → Customer retention ✔ ABO/CBO testing and controlled scaling ✔ Creative testing across UGC, hooks, benefits, offers and problem/solution angles ✔ Audience, Lookalike and broad targeting strategies ✔ Product and customer-segment testing ✔ Pixel/CAPI and purchase-event tracking ✔ Daily performance monitoring and budget optimization ✔ ROAS, CAC, CPA, CTR, CPM and conversion analysis ✔ Shopify funnel and landing-page recommendations ✔ Scale winning campaigns while controlling CAC For a haircare brand, I would focus heavily on identifying which product benefits, customer problems, creatives and offers generate profitable purchases, then build the scaling strategy around those winners. I can share relevant eCommerce/Meta Ads case studies and campaign results where available, including spend, conversions, CPA and ROAS. I’m comfortable working closely with an internal team and can contribute to strategy, creative direction, testing and optimization—not just campaign execution. Best regards, Vipin Jain Meta Ads & Performance Marketing Expert | 12+ Years
₹10,000 INR in 30 days
8.8
8.8

Hello, I’m Raj Kumar, a performance marketing specialist with 15+ years of experience managing Meta Ads and scaling D2C e-commerce campaigns. I can help grow your Beauty & Haircare brand through structured testing, audience segmentation, creative strategy, and conversion-focused optimisation. I’ll manage campaign architecture, prospecting, retargeting, budget scaling and performance analysis, focusing on CAC, ROAS, CTR and purchase volume. I understand the importance of strong creative angles, offers and audience signals in competitive Indian D2C markets. Can we discuss your current Meta account, monthly spend, and ROAS target? Best regards, Raj Kumar
₹10,000 INR in 30 days
8.0
8.0

Hi Hope you're doing well! I’d love to help you create high-converting Facebook & Instagram ad campaigns that drive sales, leads, and engagement. With 10+ years of experience in Meta Ads (Facebook & Instagram), I have successfully managed ad campaigns across multiple industries, optimizing for low-cost conversions and high ROI. Our Meta Ads Strategy: 1. Audience Research & Targeting 2. Ad Creative & Copywriting 3. Campaign Structure & Objective Selection 4. A/B Testing & Performance Optimization 5. Facebook Pixel & Event Tracking Setup 6. Budget & Bid Strategy Management I will design a data-driven Facebook Ads campaign tailored to your business goals, ensuring higher engagement and conversions. Let’s connect to discuss how I can help! Best regards, Rewathi
₹10,000 INR in 30 days
8.1
8.1

Hello, From the last 8+ years, I have been working in PPC, Google Ads, and Meta Ads with various clients across different industries. I can help you set up and manage complete performance-driven advertising campaigns on both Google Ads and Facebook/Instagram with the main goal of generating sales and high-quality leads quickly and efficiently. Here are the points included in my service: * Complete Google Ads & Meta Ads campaign setup from research to launch * Audience research and keyword planning aligned with your website offer * High-converting ad copy creation with creative suggestions for images/videos * Proper conversion tracking setup using Google Tag Manager, Meta Pixel, and conversion events * Campaign structure, bidding strategies, and budget optimization for lead generation * A/B testing for ads, creatives, and landing pages * Competitor and market analysis to improve campaign performance * Ongoing campaign monitoring and optimization recommendations * Brief hand-over guidance so you can easily monitor and optimize campaigns after launch * Experience handling lead generation and sales-focused campaigns with proven ROI strategies My focus is always on delivering genuine results, maximizing conversions, and building long-term working relationships with clients. Thanks!
₹10,000 INR in 30 days
5.8
5.8

Hey there !! I can take full strategic and operational ownership of Meta Ads to scale your D2C herbal haircare brand through high-converting creative testing and profit-first ABO/CBO scaling frameworks. Responses to Key Requirements: D2C Brands Managed: Led growth ad campaigns for D2C personal care/herbal brands positioned similarly to Nat Habit and Soulflower. Role & Responsibilities: Full funnel owner—Account Architecture, Creative Direction/Briefing, Campaign Testing, Retargeting, Bidding Strategy, and ROAS/CAC Optimization. Monthly Budgets Managed: Handled ad spends from ₹3L to ₹15L+/month across Shopify D2C stores. Track Record: Scaled an organic beauty brand's ROAS from 1.8x to 3.4x while reducing CAC by 26% within 60 days. Haircare Scaling Approach: Lead with problem-solution hooks (hair fall, scalp health, herbal purity) via authentic UGC and ingredient carousels. Test angles in ABO, move winners to CBO scaling, and drive higher AOV with custom starter bundles. Availability: Ready for immediate setup with 25–30 hours/week dedicated to your team. Let's link up to review my portfolio and launch your campaign strategy! Warm regards, Tara D.
₹12,500 INR in 30 days
5.5
5.5

Hi there, As a Senior Meta Ads Specialist specializing in D2C beauty, skincare, and herbal haircare, I deeply understand ingredient-led trust-building, UGC frameworks, and profitable scaling. Here are the answers to your questions: 1. Brands & Role: Led full-funnel Meta acquisition for Shopify beauty/wellness brands (similar to fast-growing Indian D2C ecosystems). 2. Monthly Budgets: Managed ₹10L–₹40L+ monthly ad spend with strict efficiency. 3. Results & Case Studies: Scaled blended ROAS from 2.3x to 4.1x while cutting CAC by 32% via rapid UGC hook/angle testing. 4. Haircare Scaling Approach: Top-of-funnel problem-solution UGC (hair fall, scalp health) paired with educational angles, transitioning from ABO creative validation to stable CBO scaling and dynamic retargeting. 5. Availability: Immediate availability to work closely with your team on strategy, creative direction, and scaling. I have case studies ready to share. Let’s connect to discuss your herbal haircare brand! Best regards, Rajat Pathania
₹12,500 INR in 30 days
5.1
5.1

Hello, I’d be happy to help scale your D2C haircare brand through a full-funnel Meta Ads strategy. I have experience in Meta Ads, e-commerce growth, creative testing, retargeting, and performance optimization. I will provide: • Full-funnel Meta strategy for acquisition, retargeting, and retention • Creative testing across UGC, hooks, offers, and ad angles • ABO/CBO campaign setup, optimization, and scaling • Shopify/e-commerce tracking and conversion optimization • ROAS, CAC, CPA, CTR, CPM, and funnel analysis • Continuous testing to identify and scale profitable campaigns I can share relevant D2C/beauty campaign examples, budgets managed, responsibilities, and case studies upon request. I’m also available to work closely with your internal team on strategy, creative direction, testing, and scaling. Warm Regards, Monica Bhatia
₹12,500 INR in 5 days
3.9
3.9

SCALING A HAIRCARE BRAND ON META IS NOT ABOUT FINDING A CAMPAIGN THAT WORKS ONCE. IT IS ABOUT BUILDING A TESTING SYSTEM THAT CAN KEEP FINDING WINNERS WITHOUT DESTROYING CAC. For a herbal haircare brand, I would start by separating the customer problem from the product itself. Hair concerns such as breakage, dryness, growth, scalp health or damage create very different buying motivations, so creative should be built around specific problems and desired outcomes rather than repeatedly advertising the product. I would structure the account around a disciplined testing framework covering hooks, UGC concepts, demonstrations, testimonials, offers and problem based angles. ABO can help establish clean creative and audience signals, while CBO and controlled budget increases can be introduced once there is enough evidence to scale. Retargeting would then address objections that prevented the first visit from becoming a purchase. The numbers I would watch are not ROAS alone. CAC, contribution margin, CTR, CPM, landing page conversion rate, creative fatigue and new customer economics need to be read together. Before discussing scaling targets, what is currently limiting growth most: creative performance, inconsistent acquisition costs, weak conversion after the click, or simply not having a structured testing system yet?
₹14,630 INR in 7 days
4.1
4.1

I have extensive experience managing Meta Ads for D2C brands, particularly in the beauty and haircare sector. My first step will be to analyze your current campaigns and identify areas for improvement, focusing on audience structure and retargeting strategies. Based in Toronto, I work quickly and remain available to ensure effective collaboration with your team. Let's scale your brand together.
₹10,000 INR in 3 days
3.7
3.7

Hi, I can manage Meta Ads for your D2C haircare brand with a full-funnel approach focused on profitable growth, not just campaign setup. I’ll work across creative testing, hooks, UGC angles, offers, ABO/CBO structures, prospecting, retargeting and systematic scaling based on ROAS, CAC, CPA, CTR and conversion data. I can also work closely with your internal team on creative direction and identify winning products, audiences and angles for scaling through Shopify. The strategy will be continuously refined based on actual campaign and customer data. The cost and estimate may change after discussion and clarification of the exact requirements in chat. Let’s Connect! Send me a message, and let’s get started! Regards Jasraj Kaur
₹10,000 INR in 7 days
2.6
2.6

Hi, A D2C beauty brand needs more than ads. It needs the right hooks, creatives, targeting and scaling strategy to turn ad spend into profitable growth. A full funnel Meta Ads approach with creative testing, retargeting, campaign optimization and continuous analysis of ROAS, CAC, CPA and CTR can help identify winning campaigns and scale them efficiently. That is where my expertise in Digital Marketing, eCommerce, Shopify and performance optimization comes in. I focus on data driven strategies that improve conversions while keeping campaigns profitable. I can work closely with your team on strategy, testing, optimization and scaling, with clear reporting throughout the process. Warm regards, Aadil Shah
₹12,500 INR in 7 days
0.0
0.0

Hi, I can help scale your D2C haircare brand through a full-funnel Meta Ads strategy focused on profitable customer acquisition, not just increasing spend. My approach covers: * Full-funnel campaign strategy for prospecting, retargeting and retention * Creative testing across hooks, UGC, offers, formats and ad angles * ABO/CBO testing and structured scaling of winning campaigns * Audience and customer-segment optimisation * Shopify conversion tracking and funnel analysis * Continuous monitoring of ROAS, CAC, CPA, CTR, CPM and CVR * Identifying wasted spend and reallocating budget toward profitable campaigns * Landing-page and offer recommendations to improve conversion rates I can work closely with your internal team across strategy → creative direction → testing → optimisation → scaling, while keeping decisions data-driven. I’d be happy to share relevant D2C performance-marketing work and discuss how I would approach your haircare products specifically.
₹12,500 INR in 30 days
0.0
0.0

Having read your project description, I want to affirm that I am a Senior Meta Ads Specialist whose expertise aligns perfectly with your needs. For over a decade, I have built a reputation of turning ideas into scalable, secure, and revenue-generating digital ecosystems. My background spans across custom web development, mobile app development, software engineering, AI-driven automation, and SaaS architecture - all of which are crucial for driving effective ads strategies for D2C brands like yours. At the core of my approach is combining deep technical expertise with strong business understanding to ensure every solution is not just functional but strategically impactful. This philosophy will be paramount as we work together to take your D2C herbal haircare brand to new heights. Drawing from my extensive experience with complex projects, including eCommerce operations and customer acquisition/navigation facets, I have successfully crafted full-funnel advertising strategies that have scaled products through Facebook and Instagram ads.
₹12,500 INR in 5 days
0.0
0.0

We recently helped a client achieve a 150% increase in ROAS through targeted Meta Ads campaigns — and judging by your post, it sounds like we could do the same for you. We've worked on Meta Ads for D2C beauty and haircare brands and would love to bring that experience to your project. From your post, it sounds like you're looking for something strategic and results-driven, specifically around developing a full-funnel advertising strategy for your herbal haircare brand. We specialize in scaling D2C brands through data-driven insights, creative direction, and optimization techniques, focusing on maximizing ad performance and profitability. I would love to help you with your project! The worst that can happen is you walk away with a free consultation. Regards, Shannonkb21.
₹10,000 INR in 14 days
0.0
0.0

I DON'T COMPETE ON PRICE. I COMPETE ON RESULTS. I won't waste a second of your time with an AI response, as I'm sure you're already bored of it. So real talk, no bull here. I can help you scale your D2C haircare brand through expert Meta Ads strategies that drive results. You need a clean and professional approach to campaign testing, optimization, and scaling that aligns with your goals for the beauty industry. With hands-on experience managing Meta Ads for top D2C brands, I understand the nuances of testing creatives, analyzing data, and identifying winning campaigns. I would love to discuss your upcoming projects with you and answer any questions you may have. Kind Regards, Stacey
₹10,000 INR in 7 days
0.0
0.0

Hi, I’d love to help scale your D2C herbal haircare & beauty brand through a structured Meta Ads growth system focused on profitable customer acquisition—not simply increasing ad spend. I understand your requirement goes beyond campaign management. You need someone who can connect Strategy → Creative Direction → Testing → Optimization → Scaling and work closely with your internal team. For a haircare brand, I’d build creative around problem/solution, ingredient education, proof, transformation narratives, UGC, testimonials and strong product benefits, while continuously testing new angles to prevent creative fatigue. Scaling Approach Phase 1: Account & tracking audit Phase 2: Creative + audience testing Phase 3: Identify winning combinations Phase 4: Controlled scaling + retargeting Phase 5: Continuous creative and ROAS optimization Management Fee: ₹15,000/month Availability: 30+ hrs/week Start: Immediately Thanks.!!
₹15,000 INR in 7 days
0.0
0.0

With a decade of experience in building efficient and high-performing web and mobile applications, I'm adept at delivering quality work within budget and on time - no fluff, just results. My skills extend beyond just the technical aspects; as a consultant, I've helped numerous businesses choose the right tech stack for their needs and built strategies to successfully achieve their goals. It isn't just about launching campaigns but about strategizing for growth that matters most. At every stage- from Strategy to Creative Direction, Campaign Testing to Optimization & Scaling—I am prepared to work seamlessly with your team to achieve optimal outcomes. My availability is also flexible, ensuring that I'm there whenever you need me.
₹12,500 INR in 7 days
0.0
0.0

Hello, I understand that scaling your D2C herbal haircare brand requires not just ad placements but a strategic partnership to maximize impact. With extensive experience in Meta Ads for beauty brands, I can develop a full-funnel advertising strategy tailored to your unique needs. My approach focuses on collaborative strategy and creative direction, ensuring that every campaign is tested and optimized for peak performance. I specialize in analyzing critical metrics like ROAS and CAC to identify and scale winning campaigns profitably. To help me align our efforts, could you share the specific monthly ad budget you're considering and any unique aspects of your target audience that might influence our strategy? Regards, Soné Joubert
₹10,000 INR in 14 days
0.0
0.0

Hi, scaling a D2C haircare brand requires more than just running Meta Ads. I can help with full-funnel strategy, creative and offer testing, retargeting, optimization, and scaling winning campaigns while focusing on ROAS, CAC, and profitable growth. Let’s discuss your current setup and goals.
₹10,000 INR in 8 days
0.0
0.0

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