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Overview HBT Accounting, a Calgary-based accounting firm, is seeking a freelancer to develop and implement a social media marketing strategy for Facebook and LinkedIn. The strategy should boost brand presence, engagement, and office visits during the tax season. In addition to strategy creation, the freelancer will plan and manage Facebook ad campaigns using the Meta Business Platform and Meta Ads Manager. The project includes a freelancer budget of 50–150 CAD per month, in addition to a separate advertising budget for running Facebook ads. Objective 1. Increase Brand Awareness: Target professionals, high-net-worth individuals, and MSMEs in Calgary and nearby areas. 2. Drive Engagement and Leads: Generate online interactions and encourage office visits for tax services. 3. Maximize ROI: Strategically allocate resources to ensure high-impact results within budget constraints. Scope of Work 1. Target Audience Analysis: - Develop profiles for key demographics, including high-income individuals, white-collar professionals, and small business owners. - Focus on industries like real estate, healthcare, construction, and legal services. 2. Platform-Specific Strategy: - LinkedIn: - Develop educational posts, client success stories, and thought leadership content. - Use organic content to establish authority and engage professionals. - Facebook: - Create engaging content tailored to individuals and small business audiences. - Highlight tax tips, testimonials, and local community involvement. 3. Facebook Advertising Strategy: - Budget: Utilize a separate ad budget for Facebook campaigns, focusing on: - Lead Generation: Attract inquiries for tax filing and bookkeeping services. - Awareness Campaigns: Showcase expertise, testimonials, and services. - Engagement Ads: Retarget website visitors and previous ad viewers. - Ad Formats: Test various types, including carousel ads, image ads, and lead form ads. - Targeting: - Geographical focus: Calgary and surrounding areas. - Audience segmentation based on income, profession, and interests. 4. Content Strategy: - Suggest content pillars, such as seasonal tax tips, client success stories, and industry-specific financial advice. - Provide post ideas tailored to Facebook and LinkedIn with a professional yet approachable tone. 5. Engagement Tactics: - Outline strategies to foster interaction with followers, respond to inquiries, and build community. - Provide templates for responding to common questions and engaging with comments. 6. Performance Tracking & Reporting: - Monitor ad performance and engagement metrics. - Adjust campaigns to optimize cost-per-click (CPC) and lead conversions. - Deliver monthly reports with actionable insights and results. 30. Conduct a thorough analysis of competitors' social media strategies to identify opportunities and gaps. Deliverables - A detailed social media marketing strategy document tailored to Facebook and LinkedIn. - A Facebook advertising campaign plan, including ad targeting, formats, and schedules. - Performance reports analysis (report will be available to you) with recommendations for improvement. - A three-month content calendar template (January–March). Timeline - Campaign Period: December 2023–April 2024. Budget - Freelancer Fee: 100–150 CAD per month. - Separate Ad Budget: Allocated for Facebook ad campaigns (client-managed or reimbursed). Qualifications Required - Proven experience in social media strategy and low-budget advertising. - Expertise with Meta Business Platform and Meta Ads Manager. - Track record of creating effective Facebook ad campaigns. - Familiarity with Calgary’s local market dynamics is a plus. Submit: - A brief proposal highlighting relevant experience and skills. - Portfolio or examples of past campaigns and strategies. - A plan for maximizing results within the given budget constraints. Key performance indicators will include engagement rates to measure the success of social media interactions and lead conversions to assess the effectiveness of lead generation efforts. The freelancer will work closely with our team, providing guidance and oversight while our team assists with implementation.
Project ID: 38866702
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Active 1 yr ago
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Warm greetings, I would like to assist you with your social media marketing strategy for HBT Accounting. With over 9 years of experience in digital marketing and social media management, I have developed effective strategies that enhance brand presence and drive engagement, particularly for local businesses during key seasons like tax time. My expertise in leveraging the Meta Business Platform and Meta Ads Manager allows me to craft high-impact campaigns, ensuring that your business reaches the right audience in Calgary with minimal ad spend. I specialize in creating targeted content for Facebook and LinkedIn, aligning with your goal to attract professionals and small business owners. My experience includes developing content strategies tailored to specific industries, implementing lead-generation campaigns, and refining ad targeting to optimize ROI. Additionally, I use tools such as Google Analytics, Hootsuite, and Canva to track performance, schedule posts, and design engaging visuals, ensuring that all aspects of the campaign are streamlined and effective. With a focus on maximizing results within budget constraints, I can deliver measurable improvements in both engagement and lead conversions for your business. Together, we can boost your online visibility and drive in-office visits during the tax season. Let’s work together to make this tax season a success for HBT Accounting. Regards, NZ
$150 CAD in 7 days
3.1
3.1
33 freelancers are bidding on average $161 CAD for this job

Hello, Hope you are safe and doing fine!, Over the years, we have handled many projects and satisfied clients' needs through Social Media Marketing, across all major social media platforms. We have a team with a combined work experience of ten years, and we will meet all the requirements required to achieve your goals. we will do the following working in SMO Phase 1 Increase Social Media Presence Phase 2 Creating unique work strategy Phase 3 Multi-Channel optimization Phase 4 Analyzing Performance Phase 5 Weekly Performance report Thanks
$250 CAD in 30 days
10.0
10.0

Hi, Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. My Social media marketing can help with a number of goals, such as: 1. Increasing website traffic 2. Building conversions 3. Raising brand awareness 4. Creating a brand identity and positive brand association 5. Improving communication and interaction with key audiences I will manage Facebook, instagram, twitter SMM & SMO both. I can also manage SEO & Google AdWord. Click on chat button to connect me. Regards J@!
$150 CAD in 30 days
10.0
10.0

Hello, We bring 10+ years of experience in the digital marketing field, specializing in driving organic growth and engagement. Our services for Meta Ads include: Audience research and targeting optimization Ad creative design (copywriting and visuals) Campaign setup and monitoring Performance analysis and reporting Competitor analysis A/B testing for creatives and audiences Ad budget allocation and strategy We focus on delivering measurable results and driving high-quality traffic to your business. Let’s discuss your requirements to craft a customized plan! Thanks,
$140 CAD in 30 days
8.6
8.6

Hi, I hope this message finds you in good health and high spirits. As a seasoned social media strategist, I can develop and implement a targeted marketing strategy for HBT Accounting, focusing on Facebook and LinkedIn to boost brand awareness, drive engagement, and increase office visits during tax season. I will create a content plan with educational posts, client success stories, and tax tips, while managing Facebook ads to generate leads and increase visibility. I will also provide detailed performance reports and monthly insights to maximize ROI within the set budget. You can click on my profile image to explore over 10 years of experience delivering exceptional results on this platform. I’ve earned consistently excellent ratings and built a strong track record of repeat hires. I’m available for chat or calls at your convenience. Let’s connect to review your project details, finalize the deliverables, and get started right away! I would be sincerely grateful for the opportunity to contribute to your project and would be honored if you would consider me for this role. Thank you!
$150 CAD in 7 days
8.1
8.1

Dear HBT Accounting Team, I am excited to propose a tailored social media marketing strategy for Facebook and LinkedIn to enhance brand visibility and drive engagement during the upcoming tax season. With expertise in Internet Marketing, Facebook Marketing, LinkedIn, and B2B Marketing, I am well-equipped to meet your objectives. My proposed steps include conducting a thorough analysis of your target audience, developing platform-specific strategies for LinkedIn and Facebook, creating engaging content, and implementing targeted Facebook ad campaigns to generate leads and maximize ROI. GLIMPSE OF MY WORK: ⭐ https://www.freelancer.com/u/anaskhanpk95 Let's open a chat to discuss how we can collaborate to achieve your social media marketing goals effectively. Looking forward to the opportunity to work together. Best regards, Anas Khan
$140 CAD in 3 days
7.6
7.6

"No Results, No Payment" - SEO service ✅✅We guarantee a permanent 1st-page position on Google. Top-Rated SEO Provider✅✅ ✅Our team boasts a 5-star rating and is a Preferred Freelancer with a wealth of client success stories.✅ ✅Over 10 Years of SEO Expertise✅ Since 2010, we have helped numerous websites secure the #1 spot on Google. Ethical, White-Hat Methods We use only proven and safe SEO techniques, ensuring sustainable, long-term growth. No Hidden Costs Our pricing is transparent and flexible to meet your specific needs. Our Comprehensive SEO Offering: Weekly Updates Receive a detailed weekly report on both backlinks and rankings so you can monitor progress. Consistent Backlink Creation We manually create over 50 quality backlinks each week and 300+ backlinks monthly. Guaranteed Improvement in 30 Days Expect measurable improvement in your site's ranking within the first month. Permanent First Page Ranking Our SEO Process: Phase 1: Initial Analysis Keyword Research: Targeting the best keywords that drive relevant traffic. Competitor & Volume Analysis: Analyzing search volume, competition, and keyword relevance for maximum impact. Receive 50+ backlinks weekly and over 300 high-quality backlinks monthly to boost your rankings. Visible Improvements in the First Month You’ll start seeing significant movement in your site’s rankings within the first 30 days. Guaranteed 1st Page Ranking Thank you,
$40 CAD in 41 days
7.5
7.5

Hello HBT Accounting, I understand that you are seeking a freelancer to develop and execute a social media marketing strategy for Facebook and LinkedIn to enhance brand presence and drive engagement during the tax season. With expertise in Internet Marketing, Facebook Marketing, Social Media Marketing, and B2B Marketing, I am well-equipped to deliver impactful results for your firm. I will conduct a thorough analysis of your target audience, create platform-specific strategies for LinkedIn and Facebook, manage Facebook ad campaigns efficiently, and provide detailed performance tracking and reporting. My portfolio includes successful projects in similar domains, ensuring that I can meet your objectives effectively. I am committed to maintaining open communication throughout the project to ensure alignment with your goals. I look forward to collaborating with you on this project. Best regards, Curveball Solutions https://www.freelancer.com/u/Curveballsol
$250 CAD in 6 days
6.1
6.1

Hello, I can create a strategy that resonates with your target audience—professionals, high-net-worth individuals, and MSMEs in Calgary—while staying within your budget. The strategy would include crafting educational, authority-building content for LinkedIn, showcasing client success stories, tax tips, and industry-specific advice for Facebook, all aimed at increasing brand awareness and driving office visits. I’d also design Facebook ad campaigns that focus on lead generation and awareness, leveraging Meta Ads Manager to target your audience by profession, income, and location. With performance tracking and monthly reporting, we’ll continuously optimize campaigns to ensure maximum ROI. Let’s connect to discuss your specific goals for the tax season and how we can build an impactful social media presence. I’m excited to share how we can make the most of your budget and drive meaningful results.
$250 CAD in 7 days
6.3
6.3

Hi Hussi, I hope you’re doing well! I’m really excited about the chance to help elevate your brand through social media marketing. With my experience in this field, I believe we can achieve amazing results together! Here’s what I can offer you: ✔️Engaging Content: I’ll create fun and compelling posts that resonate with your audience and keep them coming back for more. ✔️Smart Strategies: I’ll use analytics to understand what works best for your brand, making sure we’re always improving and getting results. ✔️Community Building: I’ll help you connect with your audience, responding to comments and messages to build a loyal following. ✔️Consistent Branding: I’ll ensure that your brand voice shines through on every platform, making it easy for people to recognize and trust you. Feel free to check out my previous work here: https://www.freelancer.com/u/Kanwalshaikh06 I’d love to chat about how we can make your social media presence even stronger. Looking forward to hearing from you! Best, Kanwal
$50 CAD in 4 days
5.6
5.6

Hello Sir/Madam, I read your job description carefully and understood what you want to build now. I am a Social Media Marketing Expert and SEO Specialist. Especially I have more experience on Facebook/Instagram /Twitter /TikTok/YouTube / LinkedIn, and Google reviews. I can give you accurate and active Instagram followers/ Twitter followers/ Facebook likes/TikTok followers /YouTube subscribers/ Google reviews/ Facebook reviews/ LinkedIn connections worldwide, in the USA, Canada, UK, Australia, and any targeted country. My main target is customer satisfaction. My areas of specialization include: ✔ Social media Management. ✔ Social Media Marketing (SMM) ✔ Facebook Ads Management ✔ Google Ads Management ✔ I will post regularly to keep the engagement intact ✔ post promotion of graphics to make the page look attractive. ✔ I Will Research Quality hashtags with descriptions ✔ Manage overall Brand Mentions ✔ Create User Engaging Tabs for Brand I have a "GET IT DONE" attitude, and due to this attitude, my relationship with clients always goes Long-Term and forces them to get back to me. Looking to working with you... :)
$50 CAD in 7 days
5.2
5.2

Having garnered significant experience throughout my dynamic career, I'm confident in being an exceptional fit for your ambitious social media marketing campaign. Given my unfailing grasp of Meta Business Platform and Meta Ads Manager, your Facebook ad campaigns will reach new heights of ROI. With a proven track record of developing successful Facebook ads, the visibility of HBT Accounting will be substantially expanded, attracting ample inquiries for tax filing and bookkeeping services. Additionally, I'm well-versed in LinkedIn's authority-building dynamics and have aced strategies to engage high-income individuals, white-collar professionals, and small business owners. My approachable yet professional tone would resonate perfectly with your target audience while delivering educational content, thought leadership pieces, and client success stories that establish trust and interest.
$140 CAD in 7 days
5.3
5.3

Hello, As a social media marketing strategy would love to boost brand presence, engagement, and office visits during the upcoming tax season. I will create a targeted strategy for both Facebook and LinkedIn that will not only increase your visibility but also generate leads and maximize your ROI while staying within your budget. With extensive experience in social media marketing and Facebook ad campaigns, I have helped businesses effectively engage their target audiences and drive conversions. I’m proficient with Meta Business Platform and Meta Ads Manager and have successfully run campaigns for small businesses, professionals, and local service providers. I also understand the unique dynamics of Calgary’s market, which will help me develop strategies that resonate with local professionals, high-net-worth individuals, and MSMEs in your area. For HBT Accounting, I will deliver a comprehensive social media strategy that includes detailed audience segmentation, platform-specific content plans, and targeted ad campaigns. I will craft a content calendar for Facebook and LinkedIn, focusing on educational and engaging content like tax tips, success stories, and financial advice tailored to your audience. I will create and optimize Facebook ads for lead generation, awareness, and engagement, ensuring maximum impact with a cost-efficient approach. Looking forward to collaborating with you. Regards, Ali Ghaffar
$250 CAD in 7 days
4.3
4.3

Hello, hope you are well! I am an expert in social media marketing with a proven track record of boosting brand presence, engagement, and driving office visits. I specialize in creating and implementing impactful strategies tailored for platforms like Facebook and LinkedIn. With extensive experience in managing Facebook ad campaigns using the Meta Business Platform and Meta Ads Manager, I ensure measurable results during critical seasons like tax season. My skills Include: - Strategy creation - LinkedIn & Facebook growth - Meta Ads management - Office visit conversions Best regards, Prince
$45 CAD in 7 days
3.7
3.7

I have successfully completed similar projects in the past, showcasing expertise in social media strategy and low-budget advertising, with a focus on maximizing results within budget constraints. Technical Approach: - Conduct in-depth target audience analysis to identify key demographics and industries. - Develop platform-specific strategies for LinkedIn and Facebook tailored to engage professionals and individuals. - Implement a comprehensive Facebook advertising strategy focusing on lead generation, awareness campaigns, and engagement ads. - Create content pillars and engagement tactics to foster interactions and build a strong online community. Technologies: - Utilize Meta Business Platform and Meta Ads Manager for Facebook ad campaigns. - Implement various ad formats such as carousel ads, image ads, and lead form ads for better engagement. - Utilize data analytics tools for performance tracking and reporting. Testing and Integration Plan: - Perform A/B testing on ad creatives and targeting criteria to optimize campaigns. - Regularly monitor ad performance metrics and make necessary adjustments to improve ROI. Optimizations: - Implement advanced targeting strategies based on geographical focus, income levels, professions, and interests. - Continuously analyze competitors' social media strategies to identify opportunities and gaps for improved performance. By following this systematic approach and leveraging the right tools and technologies, the social media marketing strategy for HBT Accounting will be well-equipped to achieve the set objectives efficiently and effectively.
$250 CAD in 7 days
3.3
3.3

I am excited to present my proposal for crafting a dynamic Facebook and LinkedIn strategy for HBT Accounting, aimed at enhancing your online presence, engaging with your target audience, and driving business growth. With my expertise in social media strategy, I will develop a tailored plan that aligns with your brand values and business goals. This will include: Content Creation & Curation: Regular posts highlighting HBT’s services, accounting tips, client success stories, and industry news to establish thought leadership. Audience Targeting & Engagement: Crafting audience segments for Facebook and LinkedIn ads, and implementing strategies to grow your followers, increase engagement, and foster relationships with potential clients. Performance Analysis & Optimization: Monitoring metrics such as click-through rates, engagement rates, and conversions, and adjusting strategies to ensure the best ROI. I am confident that this approach will significantly increase HBT Accounting’s visibility and position you as a trusted name in the accounting space.
$30 CAD in 7 days
3.1
3.1

Hello HBT Accounting Team, I understand your need for a comprehensive social media marketing strategy to enhance brand presence and drive engagement, particularly during the tax season. As an experienced freelancer specializing in Social Media Marketing, B2B Marketing, and Facebook Marketing, I am well-equipped to develop and implement tailored strategies for Facebook and LinkedIn. My approach involves conducting a thorough analysis of your target audience, crafting platform-specific content strategies, and managing Facebook ad campaigns effectively. I have a proven track record of maximizing ROI within budget constraints and ensuring impactful results. Please find my portfolio https://www.freelancer.com/u/SyedDigitals showcasing successful campaigns and strategies. I am committed to effective communication and collaboration throughout the project to achieve your objectives seamlessly. Best regards, Syed Muhammad Masoom Anzar
$45 CAD in 2 days
0.0
0.0

Hi, I'm a student of design and digital marketing. I worked independently on social media to grow a product or website. I am from Argentina, I don't speak English very well but I am good at writing since I worked as a translator for PDFs for a company.
$150 CAD in 7 days
0.0
0.0

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