Looking for an ads EXPERT to consult with us on an effective retargeting strategy for our funnel.
We have free organic traffic that we siphon from social media (mainly facebook) without using paid ads. These visitors land on our funnel, and the goal is to "pixel" or "tag" these free visitors so that we can retarget them.
I'm thinking GDN and Facebook? The goal is that the free organic traffic avoids the initial acquisition cost of paid ads, and by retargeting that free traffic we're able to leverage it to the fullest extent (and hopefully get cheaper conversions).
Open to your ideas! I'm sure certain platforms will be better than others for this strategy. We can talk specifics about how this would work when we connect.
Please put FUNNEL at the beginning of your response to help me sift through the spam. Looking forward to working with you!