We are running a Maths Clubs in London for 12-15 years old children. We have create a landing page about our free Maths club starting in October 2018:
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What we need is to create and run Facebook advertising campaign targeting parents of 12-15 years old children in London who can be interested in this Maths Club. Our goal is to get 30-40 new subscribers via this campaign until September 1st, 2018.
PROJECT DETAILS & MILESTONES:
1. Create creatives
We will need to setup a call/chat in Skype to brainstorm potential ad messages. We will be willing to share our thoughts and ideas but you are responsible to create good working creatives. All creatived must be reviewed by us and get our approval before they can be used.
2. Define targeting
You are responsible to define well working targeting.
Here are some ideas you may find useful:
* Geography: Greater London
* Interests: People following science/maths channels on Facebook
* Interests: People following UKMT maths olympiads
* Both men and women are potential target
* We expect parents with high education in maths, science, economy are more willing to subscribe
However you need to interview us to understand who are potential subscribers, their profile and define good targeting based on that.
3. Facebook advertising account
We do not have Facebook advertising account now. You will need to work with us to help us to create it.
4. Add Facebook pixel tracking to the website
5. Create initial ad sets
Set up initial ad sets in Facebook based on created creatives and defines targetings.
6. Run Facebook ads
On this main step you will need to manage advertising campaigns daily to see what works better. Stop those ad sets that do not work, increase budget of those that work better, etc.
In the end of the product you need to provide a report including what ad sets were prepared, results of each ad set (impressions, CPM, CTR, conversion rate, conversions) and your recommendations for the next year campaign.
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