Students are required to complete a critical analysis of an organisation’s corporate
strategy. Based on the analysis, students should then develop a proposed
strategy for the company for the next 5 to 10 years.
Task: Students should choose one of the following organisations: The Walt Disney Company
1. Research the current and past (no further than 15 years) corporate strategies
of the company of your choice and critically analyse these in relation to relevant
Requirements: corporate strategy theory, and
2. Project into the future 5 – 10 years. What should your chosen organisation do
in order to be a strong global competitor in its markets?
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