We wish to create a game like club penguin, but lower in scope. This world will be based on a line of kids action toys, under NDA. We want to test what a game might look like for this franchise, and if it is successful, develop it further. We have an art team and designers already.
We want no-download flash world in a web browser, in facebook. The game will let kids log in with a character, choose their clothing and look, and choose what their "lair" looks like. Kids can communicate with each other via facebook, send each other messages and items, and such. They should be able to find other kids, as well. The end result is a kid will have a lair with a character standing in it. Since we're just building the foundation, we don't need anyone to be able to walk around, but everyone should be able to see everyone else's lair.