I've attached a fuller description of the project below the dotted line. This preamble is just a quick summary.
We are a social business (not social media) consultancy. We provide stratgeic counsel in the use of social computing technologies within the organisation to promote collaboration and enhance external relationships with our clients' customers.
The description of our product/solution is text heavy so we would like a clean, typeface-centric design that will soften the text-heavy descriptions without resorting to extensive use of graphics. In essence, we would like to model our site on this reference design : www.criticalmass.com.
We prefer a Wordpress implementation that has a minimalist Zen-like theme but typeface-centric. Content will feature text descriptions and several custom infographics to explain our text-heavy concepts. The key components are the twitter, blog and facebook streams. The 'Showcase' featuring case studies does NOT have to be Flash-based; they can be a static display with some photographs as required for each case study.
Othe details are featured below dotted line:
The future of work is an open, collaborative culture. Social computing technologies (Facebook, Twitter, LinkedIn, etc.) have enabled people to be more productive, efficient, and connected at work and at play. This cultural shift is labelled Social Business Design.
We are looking for a smart, corporate Web site design that communicates our consultancy services to Fortune 500 organizations as they consider and adopt Social Business Design.
Omnifluence Group Pte Ltd
What do you do?
Social Business Design recognizes the human need to socialize. A Social Business approach shifts our clients' mindset to use social computing technologies to benefit their internal and external business processes.
This could be as powerful as creating stronger ties within an existing network or adding a social layer to an organization so that its external stakeholders can better interact with each other whilst being updated with the latest thinking and news.
In practice, Social Business creates more productive, more satisfied and more connected workforce, customers, and stakeholders.
We provide consultancy services to make this happen.
Do you have a desired website screen size?
1024 x 768
What is your industry?
Social Business Design. We are not a social media agency. We have a larger perspective of how the rise of social computing technologies (e.g. Facebook, Twitter, Quora, etc.) is a cultural shift and how our corporate clients can benefit from it. The promises of knowledge management tools and enterprise resource planning (ERP) deployments to deliver organizational efficiencies have fallen short because humans do not respond well to fixed roles and processes. A Social Business approach works because it treats organizations as organic and recognizes that getting things done is inherently messy. We help our clients consider and deploy Social Business as a business advantage.
Describe the target audience for your website design
Fortune 500 companies; CEO; CTO; CIO; CMO; HR Directors; Social Media Champions & Evangelists within any organization.
What 3 things would you like to communicate to your audience through your website design
1. All-encompassing: Our approach to Social Business strategy reaches all parts of the client organisation; we can execute tactical campaigns well, but our key strength is in integrating all parts of an organisation and all parts of it's ecosystem (partners, vendors, customer communities etc.); and we integrate them to deliver maximum business value. Hence the name “Omnifluence” - derived from “Omni-present” and “Fluent” or “Influence”.
2. Innovative / Cutting-edge Technology: “Omnifluence” or being able to integrate “Social” and “Digital / Web 2.0” computing technology into every facet of business is crucial to businesses today because people - company staff/workers and customers - are increasingly empowered by technology (social networking, rich internet applications, mobile etc.). As a social business design company, we are/and remain innovative in our approach to deploying the right technologies the right way; and leading edge in the way we harness the latest and best technologies to solve emerging business problems.
3. Open/Social: The social web has broken down traditional barriers across organisational hierachy, workflow; and between businesses and their customers. Workforces today are/can be more collaborative. Customers today talk back and talk directly to brands (in the form of complaints on twitter, comments on corporate blogs etc.); and businesses today also talk directly to customers in the same way through the same platforms. The spirit behind this evolution is “Social” and “Collaborative”; “Open” and “Honest”. That's the approach we take to business strategy - both for our clients and for ourselves.
How is your company different from your competitors?
Based in Singapore, we are one of the first Social Business consultancies in Asia. Over the past 2-3 years, we see players emerging in the US and Europe. We believe we have a competitive advantage to establish a perspective and an approach to Social Business that fits the Asian clients' budgets, mindset and work styles.
What website design styles do you like?
Our preferred refernce design: [url removed, login to view]
Web 2.0. Corporate. A look-and-feel that C-level executive would feel comfortable and confident doing business with and referring their contacts to.
What colors do you want to see in your website design?
Font: Family of Arial and Futura. We are open to suggestions.
Current Business Card Design: See attached PDF
Print Pantone Colour Palettes:
a) 286C - for ‘OMNI' and First & Last Names
b) 285C - for ‘FLUENCE' and Company Name
c) 423C - for ‘Social Business Design'
d) Blue Range: 283C - 289C
e) Grey Range: 420C - 426C
What colors do you NOT want to see in your website design?
What adjectives should best describe your website design?
Clean, professional, corporate, smart, a forward thinking consultancy.
What content must be included in the website design?
Draft sitemap [url removed, login to view]
The linked sitemap gives you a good idea of the content involved but we are flexible if you feel another sitemap configuration is better. Please be creative with your design and layout based on the above brief.