on 5 banners existing
Web developers use Flash to create fast-moving animations and TV-like movie-frames using streaming media technology. When making flash creative of any size for our network the creative needs to be made to the macromedia ad tracking guidelines located at this URL: [url removed, login to view]
The executive summary of this information simply states that inside flash the "geturl" command (which is used to click through to websites) needs to be set to "clickTAG" instead of to the URL address of the website.
The expression box beside that field must be checked, which turns the clickTAG into a variable, which can be passed to the creative as it is served.
The URLs must be emailed to us with the flash file so that we can modify it to count clicks. We then pass it as a variable, using the clickTAG method, as it serves from our ad server.
If the creative is a banner or skyscraper or big box the window needs to be set to "_top" with the expression box UN-checked, if it's a pop-up the window should be set to "_new".
Because flash streams to the browser the file size can be up to 20% larger than the gif restrictions we have in place, IE: if a site allows a 15k banner you could serve a 20k flash banner without causing much grief.
If you are planning a sponsorship of a website with banners buttons and skyscrapers only ONE of them is allowed to be flash, having multiple flash creatives showing on a page can bring even fast computers to a crashing halt.
Also, we don't force our users to install flash, so when a user is served a flash ad and they don't have the software installed we show a simple gif alternate instead, thus an animated gif alternate must be supplied. Flash is not very adept at making small gifs of the flash animations and so it is advised that they simply make a slide show animation of the relevant images.