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Google Ads Conversion Tracking Specialist: Audit & Fix for a Small Law Firm (LawLytics + GTM + Calendly)** **About us** We're a small business law firm in New Orleans running Google Ads Search campaigns for several practice areas. Our conversion tracking broke during a cleanup, and our campaigns now report almost no conversions even though we're getting real leads. We need an expert to audit the whole setup, fix it, and document it so it stays fixed. **Our setup** - Website on **LawLytics** (a hosted legal CMS, with limited direct code access; their support team makes page-level changes) - **Google Tag Manager** and the **Google tag** ([login to view URL]) both on the site - **Calendly** for paid consult bookings, which redirect to confirmation pages on our site - A website contact form that submits via AJAX and redirects to a thank-you page - **GA4**, including a duplicate property that needs cleanup, and an old Universal Analytics tag still firing - Google Ads call tracking (forwarding numbers, click-to-call) - About 3 active Search campaigns on Maximize Conversions bidding **What we need done** 1. **Audit:** review every conversion action, goal, GTM tag and trigger, and on-site snippet. Tell us what's working, what's broken, and what's duplicated or misleading. 2. **Booking tracking:** confirm conversions fire correctly on our Calendly confirmation pages, one per consult type. Snippets are being installed now, and we need them verified end to end. 3. **Contact form tracking:** verify the form-to-thank-you-page conversion works, with gclid attribution kept intact. 4. **Call tracking:** review call conversion settings, including the account-level call conversion action (currently "not set"), minimum call length, and forwarding number display. 5. **Goals cleanup:** set the right primary and secondary actions and account-default goals, so bidding only optimizes toward real leads. Remove weak signals like Business Profile engagements from primary. 6. **Tag hygiene:** remove the dead UA tag, consolidate GA4, and make sure GTM and hard-coded tags don't double-fire. 7. **Enhanced conversions:** already on through the Google tag. Confirm it's actually capturing data. 8. **Documentation:** a short written map of every conversion action, where it fires, and how to test it, plus a recorded walkthrough (Loom is fine). 9. *(Optional, quote separately)*: advice on offline conversion import from our CRM (Clio Grow), or on passing gclid/UTMs through Calendly. **Requirements** - Proven experience with Google Ads conversion tracking, GTM and GA4. Please share examples. - Experience with Calendly redirect tracking and AJAX form tracking - Comfortable working through a CMS vendor's support team when you can't edit code directly - Law firm or professional services experience is a plus - Clear, plain-English communication. I'm the business owner, not a developer. - **You won't change budgets, bids or campaign structure.** This job is tracking only. **Access** We'll give you Google Ads and GTM access at the lowest permission level that works, and remove it when the project ends. You'll need to sign a short confidentiality agreement. **Timeline & budget** - We'd like to start within a week and finish within 2 to 3 weeks. - Fixed price preferred. Please quote the audit and fixes separately. **To apply, please answer:** 1. How would you verify that a Calendly booking conversion is attributed to the right ad click, not just "detected"? 2. Our contact form submits via AJAX. What's your preferred way to track it, and why? 3. Briefly describe a conversion tracking mess you've cleaned up and what you found. 4. Your fixed-price quote and estimated timeline.
Project ID: 40740475
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171 freelancers are bidding on average $981 USD for this job

Hello, I am Dr. Rajesh Rolen, PhD in Computer Science & Engineering, with experience of over 20+ years in PHP, JavaScript, Website Optimization, AJAX, Google Analytics As a preferred freelancer in the top 1%, I have done 400+ projects here on freelancer.com, I have 4.9 ratings out of 5 on average, which showcases my quality of work and timely delivery. Key Highlights: - Free Hosting Support on the Cloud or any desired platform. - Free 3 months of post-delivery support to ensure that our client doesn’t face any challenges after the launch of the project. - Free Dedicated tester on projects to ensure quality delivery, so clients don’t need to act as a tester. - 10+ Years experience UI/UX team to ensure intuitive UI. Portfolio: https://www.freelancer.com/u/Microlent Please open the chat and send me a message, so we can have a more detailed discussion about the project to give you the project timeline and cost. Thank you for considering my services. I look forward to engaging in a productive conversation and understanding how I can be of assistance in bringing your project to life. Regards Rajesh Rolen
$1,125 USD in 60 days
9.4
9.4

In the intricate world of digital advertising, precision and expertise are essential. With over a decade of experience, my team at 360 Elevate combines Google Ads, Google Analytics, JavaScript, GTM, and GA4 expertise to audit your conversion tracking system, identify what works, what’s broken, duplicated, or misleading, and implement accurate tracking solutions. Clear communication is central to our workflow. We use straightforward, plain-English communication to ensure smooth collaboration and have extensive experience working with limited-access CMS platforms like LawLytics, including projects requiring coordination with third-party support teams. Our portfolio includes professional services firms and law firms, with experience handling similar projects. We can support Website Optimization on LawLytics, GTM implementation, Calendly and AJAX form tracking, Google Ads, and complex tracking issues. With 360 Elevate, you get experienced, results-focused support delivered within a dedicated timeline and clear process.
$950 USD in 15 days
9.4
9.4

Hi there, I can audit and rebuild your Google Ads/GTM/GA4 tracking setup without touching budgets, bids, or campaign structure. For Calendly, I’d verify the complete path from the original Google Ads click through GCLID/UTM persistence, Calendly booking, confirmation-page trigger, and Google Ads conversion—not simply confirm that a tag fires. For the AJAX form, I’d prefer tracking the successful submission event/response rather than a button click, then verify the thank-you redirect and attribution. I’ll also audit call conversions, forwarding numbers, enhanced conversions, duplicate GA4 tags, the legacy UA tag, and primary/secondary goal settings. I’ve handled complex tracking cleanups involving duplicate tags, incorrect triggers, attribution issues, and conversions firing on the wrong events. I’ll document the final setup with a clear conversion map and Loom walkthrough. I can start immediately and work within your existing access permissions.
$750 USD in 5 days
9.1
9.1

Hi — Elias here from Miami. I see that you're looking to audit and fix the Google Ads conversion tracking for your law firm. This is crucial for optimizing your advertising spend and ensuring you capture accurate data on client interactions. The real challenge often lies in ensuring seamless integration between LawLytics, Google Tag Manager, and your website. What usually matters most is establishing reliable tracking that adapts as your campaigns evolve. A common issue is misconfigured tags that can lead to inaccurate reporting, impacting your marketing decisions. My approach would involve a thorough audit of your current setup, identifying gaps in your tracking logic, and ensuring that all events are firing correctly. I would structure the solution to prioritize maintainability and scalability, allowing for easy adjustments as your needs change. I've worked on similar projects involving Google Ads and analytics integration, helping businesses gain clarity in their conversion data and improve their online marketing efforts. A few questions to better understand the scope: Q1 – What specific conversion actions are most critical for your firm? Q2 – Are there existing integrations with other tools that we should consider? Q3 – How do you envision tracking performance over time to inform future strategies? Happy to go through the details and suggest the best technical approach. Looking forward to hearing from you.
$1,000 USD in 4 days
8.8
8.8

Hi, I can audit and fix your full Google Ads tracking setup across GTM, GA4, Calendly, forms, and call tracking. I’ll verify the complete ad-click → lead journey, including GCLID attribution, Calendly bookings, AJAX form submissions, duplicate tags, enhanced conversions, and primary/secondary goals. I’ll also clean up the tracking, document the final setup, and provide a short walkthrough. I’m comfortable working with hosted CMS platforms and coordinating required changes with their support team. Happy to provide a fixed-price quote for the audit and fixes separately. Best regards
$1,125 USD in 7 days
8.4
8.4

Hi there, I can audit and fix your Google Ads conversion tracking across GTM, GA4, LawLytics, Calendly, forms and call tracking, while removing duplicates and ensuring bidding focuses only on genuine leads. I’ll validate conversions end-to-end with real test clicks, GCLID attribution and browser/GTM debugging rather than simply checking whether tags fire. I’ll also clean up goals, verify enhanced conversions and provide clear documentation plus a walkthrough. Could you confirm whether LawLytics support can make GTM/dataLayer or form-success changes when direct code access is unavailable? Kindly send me a message to discuss more or directly award me. Thank you!
$800 USD in 12 days
8.4
8.4

Hi, I understand the issue: real leads are coming in, but the Google Ads tracking setup is unreliable after the cleanup. I’ll focus only on **tracking, attribution and tag hygiene**—no campaign/budget changes. 1. For Calendly, I’ll test the complete path from Google Ads click → GCLID/UTMs → Calendly → correct confirmation page → GA4/Google Ads conversion, using GTM Preview, Tag Assistant and real test conversions—not just checking whether a tag fires. 2. For the AJAX form, I’ll use the most reliable event/response or success-state trigger available in LawLytics, preserving attribution parameters and avoiding duplicate thank-you/conversion firing. 3. In similar tracking cleanups, I typically find duplicated GA4/Google Ads tags, conflicting triggers, old UA tags, incorrect primary goals and conversions firing on page views instead of genuine lead actions. I’ll document and test each fix. I’ll also audit call tracking, enhanced conversions, primary/secondary goals and account-default goals, then provide a clear conversion map + Loom walkthrough. I can start within a week and complete this within the requested **2–3 weeks**.
$750 USD in 7 days
8.4
8.4

Getting your leads back into your Google Ads account means tracing every single touchpoint from the moment a potential client lands on your site to the moment they book a consultation or submit your contact form. The core of this fix relies on making sure your Google Tag Manager container, Google Analytics 4 property, and LawLytics environment speak to each other without losing the vital gclid data along the way. I will carefully audit your entire setup to find out exactly where the disconnect is happening and map out every conversion action so your Maximize Conversions bidding strategy can finally start optimizing toward real revenue again. We will start with a complete review of your current tags, triggers, and old Universal Analytics code so we can clean up all duplicates and stop any double firing. I will write out a clear plan for your approval before we ask your CMS support team to make any page level changes, ensuring we coordinate smoothly with LawLytics. Once you approve the plan, we will verify your Calendly redirect pages and your AJAX contact form submissions to make sure conversions record properly with full attribution intact, while also setting up your call tracking and primary and secondary goal priorities correctly. Could we have a short call before you award? Tell me a time. Salma
$1,297 USD in 14 days
8.6
8.6

Hi there, Hope You are doing well. I am Google Ads (Adwords) Certified with 16+ years of experience in Digital Marketing, SEO, Google Ads (Adwords), Analytics, Facebook Ads, Bing Ads, Email Marketing, and various other online platforms. Ensure improved ROI. Served over 299+ PPC clients. In our 1-hour zoom call, we will cover the following. Please take my interview if you can My PPC Campaign Management Plans at a Glance 1) Competitor Analysis 2) Keyword Research & Optimizations (Broad Modifier, Phrase, and Exact Match Type optimization) 3) Awesome PPC Ad Copy Development 4) PPC Bid Management 5) Enhance Ads with Ad Extensions 6) Raise the Click-through rate (CTR) 7) Improve campaign Quality Score 8) Increase your conversion rate 9) Negative keyword implementations to exclude irrelevant traffic 10) Performance across tablet, desktop, and mobile devices 11) Landing Page Consultation 12) Remarketing set up to reach your past website visitors and buyers 13) Conversion Tracking is set up to track sales and leads from your website 14) ROI Analysis 15) Comprehensive reporting I've previously worked on the exact same project for another employer {https://www.freelancer.in/projects/google-adwords/Google-Ads-Review-Improve ment/reviews}. Allow me to work for you and I assure you my best services and results. I speak English. I will help you meet your goals Thank's Eptikar Ali Certified Google Ads Specialist (Google Partner account)
$750 USD in 30 days
7.7
7.7

Hello!, I am a US-based senior software engineer and I’d love to help fix the real issue here, not just “check a few tags.” For a law firm, broken conversion tracking means wasted ad spend, bad CPL data, and no clear view of which leads become consultations. I can audit the full setup and get it reporting correctly. My approach: 1. Audit Google Ads, GA4, GTM, and the LawLytics site flow 2. Verify every conversion path: form submits, click-to-call, calendar bookings, and thank-you/event triggers 3. Fix duplicate firing, missing attribution, and broken tag logic 4. Test everything in preview/debug mode and confirm clean reporting in Google Ads I’m very detail-focused because with tracking, one small mistake can distort your entire campaign. I’ll make sure the setup is practical, accurate, and stable. Relevant work includes: - lead-gen tracking cleanup for a legal services site - GA4/GTM conversion rebuild for a local medical practice - Google Ads + call tracking audit for a service business - event-based tracking fix for a booking website Could you please clarify the following questions to help me better understand the project? 1. Which conversions matter most right now: form fills, phone calls, or calendar bookings? 2. Are you already using GA4 and GTM, and do you see duplicate or missing conversions? 3.
$1,100 USD in 4 days
7.2
7.2

Hi, I went through your project details and understand what you're looking to achieve. I'd be interested in working with you on this. Based on the requirements you've shared, I can handle the project from start to completion while keeping the work aligned with your expectations, timeline, and desired outcome. My approach is straightforward: first, I'll make sure the requirements and expected deliverables are clear. Then I'll complete the work in structured stages, share progress along the way, incorporate your feedback, and deliver the final work after everything has been reviewed. Before we begin, I have a couple of questions about your requirements that will help me understand the scope more accurately. Feel free to message me so we can discuss the details and determine the best way to move forward. Best regards, Anum
$750 USD in 1 day
6.9
6.9

With 8+ years of experience in digital marketing, website development, and AI automation, I have strong expertise in the areas essential to your project. My experience with Google Ads, GA4, and Google Tag Manager provides a solid foundation for conducting a thorough audit of your conversion tracking setup. I’m also familiar with CMS platforms similar to LawLytics and have worked closely with technical support teams on code-level implementations. For form tracking, I understand AJAX submissions and the importance of properly capturing and attributing the gclid. My preferred approach would be to use JavaScript and DOM manipulation to hook into relevant form events while preserving accurate attribution and consistent data flow. Beyond tracking, I specialize in SEO and website optimization, allowing me to consider the broader impact of any implementation changes. My combined expertise in web development, Google Ads, GTM, and client-focused communication enables me to deliver efficient, reliable solutions. I also understand how Google Ads can be leveraged effectively for professional services such as law firms. The fixed-price quote can be finalized after assessing the scope during the audit. I’ll keep everything simple and transparent, explaining each step in clear English and keeping you informed throughout the process as we work toward resolving your conversion tracking issues.
$750 USD in 7 days
7.1
7.1

Hi there, To address the issues with your Google Ads conversion tracking, I propose to first conduct a thorough audit of all your current tracking setups, particularly focusing on Google Tag Manager, GA4, and conversion actions. This will allow us to identify any duplications or broken links, especially related to your Calendly and AJAX contact form submissions. I'd implement fixes to ensure accurate reporting of conversions, specifically that appointments booked through Calendly are correctly attributed to the corresponding ad clicks. Additionally, I’ll ensure that your contact form's conversion tracking maintains the gclid attribution correctly. After verification, I will also document the entire process, creating a clear roadmap for you to follow. This includes how to maintain the tracking setup moving forward. Given your timeline of 2 to 3 weeks, my fixed price of $750 captures both the audit and fixes. Please let me know if you would like to discuss any aspects in further detail. Regards, Ali
$750 USD in 14 days
6.5
6.5

Hello, I'm Denis, a full-stack developer specializing in conversion tracking. I've handled GA4 migrations, GTM implementations, and the exact tracking issues you're facing—campaigns reporting zero conversions despite actual leads coming in. I've reviewed your setup. The core issue likely combines GA4 duplication, the old UA tag still firing, and GTM triggers not properly capturing your AJAX form submission and Calendly redirects. Your hosted CMS adds constraints, but they're manageable through GTM and LawLytics support. Here's my approach: 1. Audit every Google Ads conversion action, tracing back to its GTM tag and trigger 2. Test the Calendly flow end-to-end by booking a consult and verifying conversion firing with proper gclid attribution 3. Confirm AJAX form submissions trigger GTM events that fire conversion tags before redirects 4. Review call conversion settings and remove duplicate GA4 property and dead UA tags 5. Document everything in a conversion map showing each action, where it fires, and how to test it, plus a recorded walkthrough The trickiest part is maintaining gclid through AJAX redirects and Calendly flows. I'll verify gclid is passed as a URL parameter, captured in GTM variables, and sent with form submissions and redirects. I've cleaned up similar setups with duplicate tags, lost attribution, and unreliable reporting. The fix involves removing duplicate tags, tightening GTM triggers, and real-time testing of each conversion path. For a complete audi
$750 USD in 10 days
6.5
6.5

Hi there. Broken conversion tracking on Maximize Conversions campaigns is starving your Google Ads of the data it needs, leading to wasted ad spend and zero optimization for actual leads. My solution is a comprehensive end-to-end audit and cleanup of your GTM, GA4, Calendly redirects, and LawLytics setup to restore accurate lead attribution without touching your campaign structure. Here are my questions regarding the project scope: 1. Are the Calendly confirmation pages hosted directly on your LawLytics domain, or are they subdomain-based where cross-domain tracking might be required? 2. Do you currently have LawLytics support on standby to implement page-level code changes during our proposed timeline? Drop me a message so we can get started right away.
$1,500 USD in 30 days
6.1
6.1

Hi, I can help audit and fix your Google Ads conversion tracking setup across Google Ads, GTM, GA4, Calendly, forms, and call tracking. 1. For Calendly conversions, I would verify the full user journey from ad click → landing page → gclid retention → Calendly booking → confirmation page event firing, then confirm the conversion is attributed correctly inside Google Ads rather than only firing as a detected event. 2. For AJAX forms, I would typically track the successful form submission event through GTM using a custom event/dataLayer approach or reliable DOM/event triggers, ensuring the conversion fires only after a completed submission and preserves attribution parameters. 3. I have experience auditing tracking setups where duplicate tags, incorrect primary goals, missing triggers, and inaccurate conversion signals affected campaign optimization. The process usually involves tag auditing, debugging in GTM preview, GA4 validation, and rebuilding a clean conversion structure. For this project, I would provide: - Full tracking audit - Conversion fixes and testing - GTM/GA4 cleanup recommendations - Conversion documentation and walkthrough Estimated timeline: 2–3 weeks depending on CMS/vendor response time. I would be happy to discuss your current setup and provide a structured plan.
$1,125 USD in 7 days
6.3
6.3

Hi there. Running Google Ads with broken conversion tracking means your Maximize Conversions bidding is flying blind, wasting budget on leads it cannot see. The common problem in setups like yours is that cross-domain redirects from Calendly, AJAX form submissions, and conflicting GA4 or dead UA tags break the gclid attribution chain. My solution is a comprehensive audit and clean rebuild of your Google Tag Manager triggers, form redirects, and Calendly confirmation flows to restore 100 percent accurate conversion data without touching your bids or budgets. Here are my questions regarding the scope: 1. Are the Calendly booking pages currently embedding the Google tag natively, or relying entirely on GTM triggers upon redirection to your LawLytics confirmation pages? 2. Do you currently have developer-level access to the LawLytics backend for testing data layers, or will all page-level changes strictly route through their support team? To answer your application questions directly: 1. I verify Calendly attribution by inspecting the network request for the gclid parameter passed from the landing page through the scheduling flow, ensuring it persists on the final confirmation page and passes back to Google Ads with the correct transaction value. 2. For AJAX forms, I prefer tracking form submission success triggers via GTM data layer events or successful DOM element visibility on the thank-you state, preserving the gclid in session storage so attribution remains intact. 3. I recently cleaned up an account where multiple duplicate GA4 tags, hard-coded GTM snippets, and unverified thank-you redirects inflated conversions by 300 percent with phantom traffic, which I resolved by centralizing everything into clean GTM tags and separating primary lead actions from secondary micro-conversions. 4. My fixed-price quote for the full audit and fixes is $650, with an estimated completion time of 10 days. Drop me a message so we can get started right away.
$750 USD in 25 days
6.0
6.0

Warm Hello! Your tracking needs a true end-to-end audit—not just checking whether tags fire—so Google Ads can distinguish real leads from duplicated or misleading signals. I have over 9 years of experience in this field. Here's how I can help: • Audit Google Ads, GTM, GA4, Google tags, LawLytics snippets, Calendly, forms, and call conversions • Verify Calendly bookings through the full click → landing page → booking → confirmation path, including gclid attribution • Track the AJAX form using a reliable success/thank-you trigger while preserving attribution • Clean duplicate GA4/UA tags, prevent double-firing, validate Enhanced Conversions, and restructure primary/secondary goals • Document every conversion, testing method, and setup with a clear walkthrough For Calendly, I’d verify the gclid/UTM journey and confirm the correct Google Ads conversion fires only after the intended confirmation event. For AJAX forms, I prefer a successful submission/data-layer or validated DOM trigger rather than tracking a button click. What access can you provide initially, and do you want the audit and implementation quoted as two separate fixed-price milestones?
$1,125 USD in 7 days
6.2
6.2

Hello, Greetings , Good morning! I’ve carefully checked your requirements and really interested in this job. I’m full stack node.js developer working at large-scale apps as a lead developer with U.S. and European teams. I’m offering best quality and highest performance at lowest price. I can complete your project on time and your will experience great satisfaction with me. I’m well versed in React/Redux, Angular JS, Node JS, Ruby on Rails, html/css as well as javascript and jquery. I have rich experienced in Google Analytics, JavaScript, Analytics, Google Ads, PHP, AJAX, Website Optimization and Google Adwords. For more information about me, please refer to my portfolios. I’m ready to discuss your project and start immediately. "detected" Looking forward to hearing you back and discussing all details.. For more details Chat with us
$1,250 USD in 5 days
5.8
5.8

Hi. I can audit and repair your Google Ads, GTM, GA4, Calendly, form, and call conversion tracking without changing budgets, bids, or campaign structure. 1. Calendly: I would test from a real Google Ads click path, confirm gclid/UTM persistence, verify the correct confirmation-page conversion fires once, and validate it through GTM Preview, GA4 DebugView, and Google Ads diagnostics. 2. AJAX form: I prefer tracking a confirmed successful submission/dataLayer event rather than a button click. Since you redirect to a thank-you page, I would also verify that conversion and preserve gclid attribution without duplicate firing. 3. I have cleaned up setups with duplicate GA4/Google tags, incorrect GTM triggers, legacy UA tags, duplicate thank-you conversions, and weak actions incorrectly set as primary goals. I can also review call tracking, enhanced conversions, account-default goals, and document every conversion with clear testing steps. Audit: $300 Fixes + verification + documentation/walkthrough: $500 Optional Clio Grow/gclid review: $200 Timeline: 7–10 business days. Thanks for your attention.
$750 USD in 12 days
5.9
5.9

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