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I run a nationwide business and already have a Google Search campaign in place, but the cost-per-lead is creeping up while conversion volume is flattening. I need fresh eyes on the account and ongoing optimisation that reliably drives more sales enquiries from a national audience. The job starts with a quick but thorough audit of my existing Search setup—keywords, match types, ad copy, extensions, bidding strategy, audience segments, and conversion tracking. From there, you’ll rebuild or refine what’s needed, then manage the campaign week-to-week: • Tighten keyword lists, negatives, and match logic • Write and test compelling, conversion-focused ad copy • Optimise bidding and budgets in line with lead targets • Keep conversion tracking and GA4 events firing accurately • Supply a concise performance report each week so I can see CPL, conversions, and any experiments you’re running Acceptance criteria 1. Cost-per-lead drops by a meaningful, trackable margin within the first month. 2. At least two ad copy or landing-page tests live at all times. 3. Transparent, data-backed reporting delivered on the agreed schedule. Tools you should already be comfortable with: Google Ads Editor, Google Tag Manager, GA4, and Looker Studio (for reporting dashboards). If you also have experience with call-tracking integrations, that’s a bonus I’ll happily leverage. Access can be granted immediately; let me know your preferred workflow and any clarifications you need, and we’ll get the first optimisation sprint underway.
Project ID: 40658480
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56 freelancers are bidding on average $52 AUD/hour for this job

With over a decade of experience in digital marketing, including a Google Ads certification and extensive proficiency in using Google Ads Editor, Google Tag Manager, GA4, and Looker Studio, my team and I are more than equipped to handle your lead generation management needs. We've generated impressive results for our clients over the years by focusing on data-driven strategies and ROI optimization - both elements that I can bring to your project. Our approach isn't just about driving traffic; it's about creating meaningful and trackable results. We'll start by conducting a thorough audit of your existing setup - from keywords to ad copy - and use that information to make necessary improvements. We value transparency, so you can expect detailed performance reports that showcase cost-per-lead comparisons, conversion rates, and any experiments in progress. In addition to strong expertise in PPC advertising like Google Ads, we're also well-versed in other areas such as SEO, social media marketing, email marketing, content marketing and conversion rate optimization. This broad skill set enables us to identify opportunities beyond just your Google Ads campaign that can maximize lead generation for your business. Confidence in our abilities is backed not only by our clients but recognizable platforms like Meta where we are awarded as a top Digital Marketing agency. Let's surge innovation on your Google Ads Lead Generation project together. Grant our
$50 AUD in 40 days
7.5
7.5

Hi, I can help bring your Google Search CPL back under control while lifting lead volume from a national audience. ✅ We've managed $500k+ in ad spend across e-commerce, SaaS and local-business accounts, with focus on CPA / ROAS optimisation. For your nationwide Search setup, I’d start with a focused audit of match types, search terms, negatives, bidding signals, ad copy and conversion tracking, then build a cleaner structure around intent tiers. I’d also keep a retargeting funnel in mind for non-converters and make sure GA4/GTM tracking is tight so optimisation decisions are based on clean lead data, not inflated conversions. A national campaign usually benefits from stricter query control and audience layering, so I’d likely split branded/non-branded, isolate high-intent themes, tighten negatives, and run continuous ad-copy tests against the best-converting segments while monitoring CPL by device, location and time. Two quick questions: 1) What’s your current monthly Google Ads spend? 2) Is GTM/GA4 conversion tracking already fully set up and verified? Happy to share a quick audit of your current campaigns — message me! **Please let me know your thoughts. Looking forward, Roman**
$50 AUD in 7 days
7.1
7.1

This sounds like a good fit because the account is already live, so the priority is not guessing but improving what the data is already showing. I’d begin with a focused audit across search terms, negatives, ad strength, bidding logic, extensions, audiences, and conversion tracking, then manage weekly testing and optimisation from there. I can also keep reporting concise and practical so you can clearly see CPL movement, conversions, and active experiments each week. Ready to start as soon as access is shared.
$50 AUD in 40 days
7.3
7.3

Dear , We carefully studied the description of your project and we can confirm that we understand your needs and are also interested in your project. Our team has the necessary resources to start your project as soon as possible and complete it in a very short time. We are 25 years in this business and our technical specialists have strong experience in Internet Marketing, SEO, Google Adwords, Marketing, Digital Marketing, Lead Generation, Google Ads, Looker Studio and other technologies relevant to your project. Please, review our profile https://www.freelancer.com/u/tangramua where you can find detailed information about our company, our portfolio, and the client's recent reviews. Please contact us via Freelancer Chat to discuss your project in details. Best regards, Sales department Tangram Canada Inc.
$50 AUD in 5 days
5.7
5.7

Hi, I'm Javier — a Google Ads specialist with 9+ years, and a rising CPL with flat conversions is a pattern I fix often. It usually means one of two things, confirmed in the audit: wasted spend creeping in (broad match or search terms drifting to low-intent queries), or conversion tracking quietly miscounting — if GA4 events aren't firing right, every bidding decision compounds the problem. So I start by verifying tracking, then audit keywords, match types, negatives, copy, extensions, bidding and audiences. From there I rebuild what's needed and manage week to week: tighter negatives and match logic, conversion-focused copy with two tests always live, and bidding aligned to your lead targets. Weekly Looker Studio reporting on CPL, conversions and experiments — plus call tracking for a national account. That maps to your acceptance criteria: a trackable CPL drop, always-on testing, transparent reporting. Google Partner certified, 5.0/24 projects. Happy to talk. Best, Javier
$50 AUD in 40 days
5.6
5.6

Hello, "Focused Google Ads Audit + Weekly CPL Reduction Plan" – you need tighter search targeting and cleaner tracking so leads rise while costs fall. A clear way to start is a fast audit of your Search setup: keywords, match types, negatives, ad copy, extensions, bidding and GA4 events. From there I rebuild what’s slowing performance, then manage the account week‑to‑week with experiments running at all times. I’ve delivered structured Google Ads + SEO work before — for example, the Google Ads & SEO revamp here: https://www.freelancer.com/projects/google-ads/Google-Ads-SEO-Revamp-40564589/reviews (freelancer.com in Bing). One edge case is conversion tracking drifting over time; I handle this with GA4 + Tag Manager checks so CPL stays reliable and every optimisation is based on clean data. Which landing page should I review first for ad‑copy alignment? Looking forward to working with you. Artur Giżycki
$50 AUD in 40 days
5.0
5.0

I can audit the existing Google Search account, identify where CPL is leaking, and rebuild the weak areas without disrupting what is already working. I’ll handle keywords, negatives, bidding, ad testing, GA4/GTM conversion tracking and weekly performance reporting. I focus on measurable lead quality and CPL improvement rather than simply increasing traffic.
$50 AUD in 40 days
4.7
4.7

Hi, I’m Mohit from Mag Cloud Solutions, with 9+ years of experience in Google Ads, lead generation, GA4, GTM and conversion optimization. I can audit and actively manage your national Search campaign with the goal of reducing CPL while increasing qualified enquiries. My approach: Full account audit: keywords, match types, negatives, ads, assets, audiences and bidding Review conversion tracking, GA4/GTM events and attribution Restructure campaigns/ad groups where required Build tighter keyword and negative-keyword strategies Create and continuously test conversion-focused ad copy Optimize budgets, bids and search terms based on lead quality Maintain at least 2 active experiments across ads/landing pages Monitor performance and make weekly optimization decisions Build a clear Looker Studio dashboard showing CPL, conversions, spend and tests Investigate call tracking if applicable I’ll establish a baseline before making major changes, so improvements can be measured accurately rather than relying on vanity metrics. First 30 days: Audit → restructure → tracking validation → testing → optimization → weekly reporting. I’m available to start immediately and can access the account as soon as you provide permissions. Best regards, Mohit
$50 AUD in 40 days
4.1
4.1

Hi there, Google Ads lead generation is exactly the kind of performance work I focus on. With your current Search campaign, the goal will be clear: lower cost-per-lead while restoring conversion volume for a nationwide audience. I’ll start with a thorough audit of your existing setup (keywords + match logic, negatives, ad copy, extensions, bidding/budgeting, audience segments, and conversion tracking/GA4 + Tag Manager). Then I’ll rebuild or refine what’s needed and run ongoing week-to-week optimization to keep CPL trending down. What you can expect: • Tighter keyword structure with negatives and cleaner match control • Conversion-focused ad copy with continuous A/B testing (at least two tests running) • Smarter bidding and budget adjustments aligned to lead targets • Verification that conversion tracking and GA4 events fire reliably • Weekly, concise reporting covering CPL, conversions, and active experiments If call-tracking integrations are available, I can also incorporate them to strengthen lead attribution. Let’s get your first optimization sprint underway.
$50 AUD in 27 days
2.8
2.8

Revesby, Australia
Member since Aug 19, 2026
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