
Closed
Posted
Project name: Google Ads and SEO for a new Australian testing, inspection and calibration business This is a new Australian Testing, Inspection and Certification (TIC) business servicing every state and territory. We need an experienced Google Ads and SEO specialist to generate quote requests and phone calls from Australian businesses. Our services: - Electrical test and tag (AS/NZS 3760, AS/NZS 3012) - Lifting and rigging inspection (slings, shackles, chain blocks) - Workplace and site inspections (pallet racking, ladders, height safety gear) - Workplace monitoring (noise, lighting, air quality, fume cupboards) - Temperature mapping (cold rooms, vaccine fridges, warehouses) - Product and supplier inspection (pre-shipment, container loading) - Audits and compliance (supplier audits, ISO gap analysis) - Calibration across electrical, pressure, temperature, dimensional, torque, scales, biomedical, surveying and more Our customers are B2B: construction, manufacturing, mining, healthcare, labs, warehousing, government and education. GOOGLE ADS SCOPE - Keyword research for each service, Australia-wide and by state - Build Search campaigns with a separate ad group per service - Write ad copy and extensions (sitelinks, callouts, call extension to our 1800 number) - Negative keyword list to cut wasted spend (jobs, courses, DIY, etc.) - Set up conversion tracking BEFORE optimising: calls to our 1800 number, calls from ads, and quote form submissions (GA4 + Google Tag Manager) - Ongoing bid and budget optimisation to lower cost per lead - Ad copy must not claim NATA accreditation or ISO 17025. We will provide approved wording. SEO SCOPE - Technical SEO audit and fixes (speed, mobile, indexing, schema) - Google Search Console and GA4 setup - Keyword strategy and a landing page plan for each service and major city - On-page optimisation: titles, meta descriptions, headings, internal links - Google Business Profile setup and optimisation - Local citations and Australian business directory listings - Quality backlink building (no spam or PBNs) REPORTING - Monthly report showing spend, clicks, calls, form leads, cost per lead, keyword rankings and organic traffic - A short monthly call to review results and next steps REQUIREMENTS - Proven experience with Australian B2B service businesses (trades, industrial, compliance or similar) - Google Ads certified - Examples of lead generation campaigns with real results - All accounts (Google Ads, GA4, GTM, Search Console, Business Profile) must be created under our ownership, with you given access
Project ID: 40732035
143 proposals
Remote project
Active 1 day ago
Set your budget and timeframe
Get paid for your work
Outline your proposal
It's free to sign up and bid on jobs
143 freelancers are bidding on average $18 AUD/hour for this job

Hello, Thank you for the opportunity to support your website's SEO growth. With 14+ years of experience in digital marketing and SEO, we help businesses improve organic visibility, search rankings, and overall online presence through practical, results-driven strategies. Our process includes: Comprehensive website audit In-depth keyword research targeting relevant search intent Competitor analysis to identify growth opportunities Complete on-page SEO optimization Technical SEO improvements Strategic off-page SEO and authority building Local SEO strategies where relevant Our Google Ads Services Include: Google Ads Account Audit & Campaign Setup Keyword Research & Competitor Analysis High-Converting Ad Copy Creation Bid Strategy & Budget Optimization Conversion Tracking Setup (GA4 & Google Tag Manager) Landing Page Recommendations to Improve Conversions Search, Display & Remarketing Campaign Management Weekly Campaign Monitoring & Performance Optimization Transparent Weekly Performance Reports We focus on understanding your business objectives and creating an SEO strategy that supports sustainable, long-term growth. We would be happy to discuss your requirements and tailor our strategy specifically to your website. Thanks and regards
$15 AUD in 10 days
10.0
10.0

Your main challenge is not just getting traffic, but generating qualified quote requests across multiple TIC services without attracting junk clicks like jobs, courses, or DIY searches. For a business like this, the structure matters from day one: clean service-based campaign segmentation, strict negatives, compliant ad copy, and conversion tracking set up before any optimisation starts. I’ve worked on lead generation for service businesses where calls and quote forms matter more than vanity metrics, and this brief is exactly the kind of account that needs disciplined setup across Google Ads, GTM, GA4, Search Console, and GBP under the client’s ownership. The compliance angle you mentioned around accreditation wording is also important, because that needs to be controlled carefully in both ads and landing page SEO. A useful extra here would be aligning the keyword plan with service + state/city landing pages from the start so paid and organic can support each other. - Do you already have landing pages for each service and major city, or would the page plan need to be built from scratch? - Is the 1800 number already configured for call tracking, or would that setup also be part of the job? - Which services are highest priority for the first campaign launch?
$20 AUD in 40 days
9.3
9.3

Hi Sir, This is a new Australian Testing, Inspection and Certification (TIC) business servicing every state and territory. Electrical test and tag Lifting and rigging inspection (slings, shackles, chain blocks) # Google orgnaic higher for Service +every state and territory # Website Traffic / Visitors increase for all service and state . # New Enquiry and customerw will increase . Please send website for SEO Analysis, I am an SEO provider with White hat SEO / Google Guidelines- Digital marketing-10 year experience. I Have excellence offer LINK BUILDING #Article Submission – # Guest blog posting #Image sharing with targeted keyword and description # social media - Facebook, Instagram, and LinkedIn. #Press release Distribution - # Social Bookmarking #Directory submission #Classified submission # Web 2.0 submissions # Video Submission Regards Vikram
$15 AUD in 40 days
9.5
9.5

Hi, I can help launch the Google Ads + SEO strategy for your Australian B2B testing, inspection and calibration business, with the focus on generating qualified quote requests and phone calls rather than simply increasing traffic. I have 10+ years of SEO experience and can handle the SEO side end-to-end, while also supporting the Google Ads structure and conversion tracking requirements. SEO approach Australian keyword research by service, industry and state Dedicated landing-page strategy for each core service/location Technical SEO, indexing, speed, mobile and schema On-page optimisation: titles, metas, headings and internal links GSC + GA4 configuration Google Business Profile + Australian citations Relevant white-hat backlink building — no PBNs or spam Competitor and search-intent analysis Google Ads Service-specific Search campaigns/ad groups Australian keyword research + negative keyword strategy Responsive search ads, sitelinks and callouts Call and quote-form conversion tracking through GA4 + GTM Ongoing bid, search-term and budget optimisation based on CPL and lead quality I understand the importance of not making unsupported NATA or ISO 17025 claims and will use only the approved wording you provide. For reporting, I’ll track spend, clicks, calls, quote submissions, CPL, organic traffic and keyword movement, with a monthly review of results and next priorities. Best Regards SEOIdeal
$15 AUD in 10 days
8.9
8.9

Hello.. I’m Nihal from Twigital, with 13+ years of digital marketing experience and 1,000+ completed projects. We can build the Google Ads and SEO foundation around qualified B2B quote requests and phone leads—not just traffic. WORK: > Service-level keyword research across Australia + state/city intent > Separate Google Search campaigns/ad groups for each service > B2B-focused ad copy, extensions and negative keyword strategy > GA4 + GTM conversion tracking for 1800 calls, ad calls and quote forms > Technical SEO, indexing, schema, speed and mobile optimisation > Service + location landing page and keyword strategy > On-page SEO, internal linking and content optimisation > Google Business Profile + Australian citations/directories > Relevant, quality backlink building — no spam/PBNs > Monthly reporting on spend, leads, CPL, rankings and organic traffic We’ll keep all Google assets under your ownership and use only the approved compliance wording, without making unsupported NATA or ISO 17025 claims. Please initiate the chat and let’s discuss the initial campaign structure and priorities. Thanks Nihal Twigital
$15 AUD in 10 days
9.0
9.0

Hello Jj Capital, I’m Firoz, a seasoned Google Ads and SEO specialist with over 15 years of experience driving measurable results for B2B service businesses, including industries similar to Testing, Inspection, and Certification. I understand the unique needs of Australian businesses and can craft a tailored strategy to generate qualified quote requests and calls nationwide. Here’s how I’ll deliver value for your TIC business: 1. Perform comprehensive keyword research tailored by service and state. 2. Build and structure Google Ads campaigns with precise ad groups per service, including approved ad copy and optimized extensions. 3. Set up full conversion tracking via GA4 and Google Tag Manager to monitor calls and quote submissions. 4. Conduct technical SEO audits and fixes, from site speed to indexing and schema implementation. 5. Optimize on-page SEO and implement a city-targeted landing page plan. 6. Set up and optimize Google Business Profile and secure quality local citations. 7. Build authoritative backlinks with proven white-hat methods. 8. Provide transparent monthly reporting and review calls to refine strategies. I am Google Ads certified and committed to giving you full ownership of all accounts. Let’s connect to discuss your goals and ensure your TIC business dominates search results and generates strong leads. Looking forward to partnering with you. Best regards, Firoz
$15 AUD in 10 days
8.8
8.8

Hi, I will optimize your website with white hat SEO to improve your website's visibility in search engines. My approach includes a combination of on-page and off-page and technical SEO. My goal is to get you ranked on the first page of Google and get a complete SEO service as a top Google ranking. Take a look at my SEO process:- 1. Auditing your website 2. Keyword re-search 3. Website analysis 4. Competitive analysis 5. On-page SEO 6. Off-page SEO (link building secure back-links) 7. Weekly reports 8. Monthly reports By working together, we can achieve the following results: ▶ Increased organic traffic: Bring more targeted visitors to your website. ▶ Higher search engine rankings: Improve your visibility in search results for relevant keywords. ▶ Improved User Experience: Create a website that is easy to navigate and provides value to your visitors. ▶ Increased Conversions: Convert more website visitors into customers. ▶ Increased Brand Reputation: Establish your business as a trusted authority in your industry. I am confident that my expertise and proven track record in SEO can help your business achieve these goals. Let's discuss your specific needs. Thank you -
$15 AUD in 5 days
8.3
8.3

Hello, I’m Raj Kumar, with 15+ years of experience in Google Ads, SEO, GA4/GTM and B2B lead generation. For your Australian TIC business, I’ll build separate Search campaigns around electrical testing, lifting inspections, workplace compliance, monitoring, calibration and other services, with state-level targeting, approved messaging, strong negatives and call/form tracking before optimisation. For SEO, I’ll develop service + location landing-page strategy, technical fixes, on-page optimisation, schema, GBP/local SEO and relevant white-hat authority building. Reporting will focus on calls, quote enquiries, CPL, rankings and organic traffic rather than vanity metrics. All accounts remain under your ownership. Can you share your website and expected monthly Google Ads budget so I can propose the campaign structure and timeline? Best regards, Raj Kumar
$15 AUD in 20 days
8.1
8.1

Hi, We have 9+ years of experience in Google Ads, Technical SEO, Local SEO and B2B lead generation, and can manage both paid and organic search for your Australian TIC business. For Google Ads, we’ll build separate Search campaigns/ad groups around each service, with Australia-wide and state-level keyword research, strong B2B ad copy, extensions, call targeting and a detailed negative-keyword list. GA4 + GTM tracking will be configured before optimisation for 1800 calls, ad calls and quote forms. We’ll follow your approved compliance wording and will not make unsupported NATA/ISO 17025 claims. For SEO, we’ll handle technical SEO, indexing, speed/mobile, schema, GSC/GA4, service + city keyword mapping, landing-page optimisation, GBP, Australian citations/directories and relevant white-hat backlinks—no PBNs or spam. Monthly reporting will cover spend, clicks, calls, leads, CPL, rankings and organic traffic, followed by a short review call. All accounts can be created under your ownership, with our access added for management. We can share genuine B2B lead-generation examples where confidentiality permits; we won’t fabricate results or certifications. Best regards, SEO DIGI TECH
$15 AUD in 5 days
7.9
7.9

As a seasoned SEO specialist with over a decade of experience in White Hat SEO and Digital Marketing, I understand the unique needs of Australian B2B service businesses. My approach to SEO combines technical site improvements, comprehensive keyword strategies, strong backlinks, and regular reporting - all perfectly aligned with your needs. An optimized website alone isn't enough; driving genuine traffic and attracting the right customers is critical for businesses like yours. Link building is an area where many have fallen prey to spam or unacceptable PBN channels but not with me. My niche-focused, quality link building strategies will provide substantial value in terms of traffic and online reputation without compromising on ethics. Additionally, I’m Google Ads certified, which means I possess the expertise required to drive targeted traffic from ads effectively. Lastly, cybersecurity & compliance issues are important to consider when embarking on a project like this. I want to assure you that I always maintain stringent protocols for client data security and follow the guidelines outlined by digital platforms. So let's work together; my custom-made solutions will help achieve your goals while adhering to all platform regulations. Looking forward to boosting your quote requests and phone calls soon!
$15 AUD in 10 days
7.6
7.6

✨Hi, I will be your social media marketing manager ✨ Hey, I'm Komal! I'm certified in social media marketing and content design. I've been working in marketing and managing pages for over ten years as part of a diverse team. "Wow! That's my company!" That is what I want you to say. I use social media as an integral part of nearly every digital marketing campaign. I help businesses access the best of social media and use it as a marketing asset." I will do : -BIO Setup and Page Optimization -Content Creation & Graphic Design -Paid Stock Images and Visual Content for Posts -High-Quality Branded Posts with your Logo & Website Link -Hashtag Research & SEO Indexing -Story Highlights -Cover Photos and Banners -Scheduling/Posting -Ongoing Support -IG & FB Reels, Short Videos, Stories, Posts, Pins and Tweets PLATFORMS: Instagram ! Facebook ! Pinterest ! Twitter(X) ! LinkedIn ! Google My Business Threads ! TikTok and YouTube My role as a social media marketing manager and content creator is to ensure that every post not only captures your audience's attention but also effectively drives marketing promotion, establishing your brand as a leader in its industry. I am waiting for your response. Thank you Komal :)
$20 AUD in 40 days
7.3
7.3

Hi, I'm Mohammad from Marketing for Greatness. Drawing on ten years of experience and managing over $5 million in ad spend, I am confident in my ability to generate quote requests and drive phone calls for your TIC business in Australia. In line with your requirements, I am not only Google Ads certified but also well-versed in SEO, Google Analytics, and Internet marketing. This comprehensive skillset will allow me to conduct efficient research that targets the right keywords specific to each service and region across Australia. Additionally, my deep understanding of negative keyword management will effectively cut down wasted spend while maximizing relevant leads. Working on Australian B2B service businesses is one of our core strengths, aligning perfectly with your requirements. Our data-driven approach has consistently proved successful in optimizing bids and budgets to reduce cost per lead, while our dedication to staying ahead of industry trends ensures your campaigns will always be competitive. To track progress effectively, I will provide monthly reports that include metrics like spend, clicks, calls, form leads, cost per lead compounded with keyword rankings and organic traffic updates.
$30 AUD in 40 days
7.5
7.5

For this kind of TIC business, the biggest risk is wasting budget on broad industrial search terms that bring irrelevant traffic instead of real quote enquiries. I’d approach it by separating campaigns by service, layering Australia-wide and state intent properly, and putting call/form tracking in place first so optimisation is based on actual leads, not guesses. I’ve handled Google Ads, GA4/GTM tracking, local SEO, and search visibility work for service businesses where trust, compliance, and location targeting directly affect lead quality. Your note about not mentioning NATA accreditation or ISO 17025 is exactly the sort of restriction that needs to be built into the account carefully from the beginning, including ad copy, extensions, and landing-page messaging. I can also help map the SEO side into practical service and city pages so the long-term organic strategy supports paid acquisition rather than sitting separately. - Do you already have a website structure in place for each service category? - Will you be providing the approved compliance wording for ads only, or also for page copy/meta content? - Are there specific Australian states you want to prioritise first based on capacity or margins?
$15 AUD in 40 days
7.4
7.4

✅ Enhance SEO ✅ Increase Keywords Ranking ✅ Boost Website Authority ✅ Maximize Visibility ✅ Build Brand Awareness ✅ Drive Organic Traffic! Hello! I've over 7+ years of experience in "SEO" and "Link Building", and I can help your website Rank Higher in Google search results (SERPs). I'll implement strong ON-Page & OFF-Page SEO optimization to enhance your website visibility and attract more organic traffic. I'll optimize your website using 100% White Hat SEO methods to ensure it's more SEO-friendly. And will take you ahead of your competitors. I will provide quality work as per your requirements. ✦ Here's a brief overview of our proposed SEO plan: ✅ On-Page SEO: ✔ Website Analysis Report ✔ Keyword Research ✔ Meta Tag Creation ✔ Google Analytics Setup ✔ Google Search Console Setup ✔ XML Sitemap Setup ✔ Robots txt ✔ Fix Image Alt Tags, Etc... ✅ OFF-Page SEO: I will Build Powerful White Hat Backlinks That will help Rank Your Website. ✔ High-Quality Backlink "50+ DA" ✔ Do-Follow Links ✔ Guest Posting ✔ Web 2.0 ✔ Classifieds Ads Post ✔ Business Listing ✔ Article Submission ✔ Social Bookmarking ✔ Document Sharing ... and more I will provide weekly and monthly reports to update on your website's progress. If you hire me, I'll start working on your site right away. Looking forward to your prompt response. Best Regards @SEOAssistant
$15 AUD in 10 days
6.9
6.9

Hi, I can build and manage the Google Ads + SEO strategy for your new Australian TIC business, with the primary goal of generating qualified quote requests and phone calls rather than simply increasing traffic. With 10+ years of experience, I can handle: Google Ads • Service-by-service keyword research across Australia and major states/cities • Separate Search campaigns/ad groups for testing, inspection, calibration and compliance services • Conversion-focused ad copy, sitelinks, callouts and 1800 call extensions • Comprehensive negative keyword strategy • GA4 + GTM tracking for quote forms, website calls and Google Ads calls • Bid, budget, search-term and CPL optimization • Strict compliance with your approved wording—no unsupported NATA/ISO 17025 claims SEO • Technical SEO, indexing, speed, mobile and schema • Keyword strategy and service/city landing-page roadmap • On-page optimization and internal linking • GSC + GA4 setup and monitoring • Google Business Profile and Australian citations • White-hat backlink building—no PBNs or spam Monthly reporting will cover spend, clicks, calls, quote leads, CPL, rankings and organic traffic, with clear next steps. Please open the chat and share the website/current setup so I can review the initial requirements and propose the first campaign structure. Best regards, Ronak Mangal
$15 AUD in 10 days
7.0
7.0

Hello, I hope you're doing well. I work with Google Ads, SEO, GA4, and Google Tag Manager for lead generation, with a focus on turning B2B search traffic into calls and quote enquiries. For a TIC business, I'd structure campaigns around service intent such as test and tag, calibration, lifting inspections, and workplace monitoring, while keeping compliance wording carefully aligned with your approved claims. The negative keyword work will be just as important as the ads themselves. I'd start by mapping Australian service and location keywords, checking the website's indexing and Core Web Vitals, then setting up conversion tracking before any optimisation begins. Calls, ad interactions, and quote forms can be recorded through GTM and GA4, with Search Console supporting the SEO work. Could we have a short conversation to confirm your website structure, approved wording, and the priority services for the first campaign? That will help me shape the landing page plan without wasting budget. Thank you, Animesh
$15 AUD in 40 days
7.1
7.1

Hello there Greetings! With over a decade of experience in SEO and Digital Marketing and having worked on more than 600 SEO projects similar to yours, choosing me to handle your Google Ads and SEO would be an excellent move for your growing TIC business. I have a strong track record of successful lead generation campaigns, as well as a deep comprehension of how B2B businesses like yours operate. Just last month, I delivered #1 page results for 5 Hyperlocal service-based companies, increasing their organic traffic by an average of 78%! My approach to SEO is rooted in understanding your business goals, and I firmly believe that your success translates into mine. To ensure optimal performance, I undertake comprehensive site audits and keyword research to establish competitive advantage. My services span from technical optimization, on-page optimization to creating organic traffic reports; all designed to guarantee more visibility and customers finding your services when they need them the most. Thanks! Saksham
$20 AUD in 40 days
6.7
6.7

With extensive experience in Google Ads and SEO, I can help drive quote requests and calls for your new Australian TIC business. I understand the need to target B2B clients in construction, manufacturing, healthcare, and more. My past work includes optimizing campaigns for similar industries, ensuring maximum visibility and lead generation. How do you envision tracking and analyzing the performance of these campaigns to ensure optimal results? Regards, DME
$16 AUD in 27 days
6.5
6.5

Hello, I can help your new TIC business establish a strong online presence in Australia. With over 5 years of hands-on experience as a digital marketing & growth specialist, I have the knowledge and skills needed to deliver real results. Being Google Ads certified with a deep understanding of SEO, I can ensure that your website ranks well on search engines and your paid advertising campaigns drive quality leads. In line with your project's scope, I'll conduct meticulous keyword research and create separate ad groups per service to maximize visibility. Writing persuasive ad copy with sitelinks, callouts, and call extensions are my forte - guaranteed to engage your target audience. Additionally, my expertise extends to negative keyword optimization, essential for saving your budget from wasteful spending. Best Regards, Kaya
$25 AUD in 40 days
6.5
6.5

Dear Jj Capital, I am highly interested in delivering comprehensive Google Ads and SEO services tailored to your new Australian TIC business. With over 8 years’ experience in digital marketing, including proven expertise in B2B lead generation within regulatory and industrial sectors, I fully understand the critical nature of precision targeting and compliance in your industry. For Google Ads, I will conduct detailed keyword research segmented by state and service line, build tightly themed search campaigns with precise ad groups, write compliant ad copy and extensions, and implement robust conversion tracking via GA4 and Google Tag Manager before optimization. Negative keyword lists will ensure minimal budget wastage, while ongoing bid management will reduce your cost per lead effectively. On the SEO front, I will perform an exhaustive technical audit to ensure fast, mobile-friendly, and schema-enhanced site performance. I will develop a keyword strategy with dedicated landing pages per service and locality, optimize on-page elements, and establish a powerful local presence through Google Business Profile setup, citations, and authoritative backlink building with a strict no-spam policy. I look forward to leveraging my skills to generate high-quality quote requests and calls, driving growth for your business across Australia. Best regards, Firoz
$15 AUD in 40 days
6.5
6.5

Noosa Heads, Australia
Payment method verified
Member since Dec 2, 2025
$5-20 AUD / hour
$5-25 AUD / hour
$10-30 AUD / hour
$15-25 AUD / hour
$8-15 AUD / hour
$15-25 AUD / hour
$30-250 USD
$750-1500 AUD
$8-15 USD / hour
$2-8 USD / hour
₹600-1500 INR
$30-250 USD
₹1500-12500 INR
$2-8 USD / hour
₹400-750 INR / hour
$30-250 USD
$250-750 AUD
$250-750 USD
$30-250 USD
€250-750 EUR
₹1500-12500 INR
₹1250-2500 INR / hour
$30-250 USD
$10-30 USD
₹600-1500 INR