Google Ad optimieren für Bücher alternative Heilmethoden

I want my current Google Ads to translate directly into more sales for my range of German-language health reference books and manuals that focus on alternative medicine, phytotherapy and homoeopathy. The campaigns already runs, but resulsts are more than little and cost per purchase is too high and ad copy feels generic. Your job is to refine the whole setup so that the ads speak to people actively looking for these specialised titles, then guide them smoothly to a purchase. Key points you’ll handle • Campaign goal is clear: higher sales volume, not merely traffic or awareness. • Target audience is a niche: consumers who are genuinely interested in natural and complementary healing methods (women and men, age 50+) —so keyword research, negative keywords and ad text must reflect that curiosity and vocabulary. • We rely mainly on Google text ads; display or video is optional only if you see a strong business case. What I expect from you 1. A quick audit of the existing account, including keyword match types, extensions, responsive ad variants and conversion tracking. 2. Revised structure, ad copy and bidding strategy tailored to purchase intent. 3. Clear, short report showing the changes, rationale and KPIs we will monitor (ROAS, CPA, conversion rate). 4. After implementation, a brief optimisation pass once enough data accumulates to confirm the improvements. If you have a proven record with book or niche e-commerce campaigns, especially within the German market, let me know—screenshots or figures speak louder than polished portfolios.

Project ID: 40303373