Lead-Focused Google Ads Revamp

@weblinkbuilding

Hello, Hope you are doing well. With over 14+ years of experience in Google Ads (PPC) and digital marketing, we help businesses generate qualified leads, increase conversions, and maximize return on ad spend through data-driven advertising strategies. Please share your requirement, target location, and campaign goals so we can analyze your business and create a customized PPC strategy that aligns with your objectives and budget. Our Google Ads (PPC) Services Include: Google Ads Account Setup & Campaign Strategy Search, Display, Shopping, Performance Max & Remarketing Campaigns Comprehensive Keyword Research & Negative Keyword Optimization Competitor Analysis & Bid Strategy Optimization High-Converting Ad Copy Creation & A/B Testing Conversion Tracking Setup (GA4 & Google Tag Manager) Landing Page Recommendations for Better Conversions Continuous Campaign Monitoring & Performance Optimization Weekly & Monthly Performance Reports with Actionable Insights We look forward to discussing your project and helping you achieve sustainable growth with a high-performing Google Ads campaign. Best regards

@rajat07me

The main issue here is not just weak lead volume — it is that the account has likely been learning from the wrong signals, especially if irrelevant phone calls were mixing with real service enquiries. I’d start by auditing campaign history, search terms, conversion actions, call sources, and GTM/GA4 setup so we can separate useful past data from waste before restructuring anything. I’ve worked on Google Ads accounts where lead quality looked acceptable on the surface but the real problem was bad tracking, loose match types, or calls coming from branded/search visibility rather than genuine paid intent. In cases like this, tightening conversion definitions and rebuilding around qualified service-sign-up intent usually improves both CPA and decision-making. A small extra I’d help with is mapping which calls should count and which should be filtered out. - Are false positive calls mainly coming from call extensions/call ads, or from the phone number shown on the website/organic listings? - Is GTM already installed, and are sign-ups currently tracked in both Google Ads and GA4? - Which services are the priority offers for lead generation right now?

@Sandiya

Hello, I’m Raj Kumar, a Google Ads and performance marketing specialist with 15+ years of experience. I can audit your existing account, identify wasted spend and valuable historical data, then rebuild the campaign structure around genuine service sign-ups. I’ll optimise keywords, negatives, audiences and ad copy while implementing accurate GA4, GTM and Google Ads conversion tracking. I’ll also investigate the irrelevant phone enquiries and improve call-source targeting/tracking to reduce false positives. Weekly optimisation and transparent reporting will focus on qualified leads, CPA and conversion quality. Can we review your existing Google Ads account and conversion setup? Best regards, Raj Kumar

@KomalShaikh9200

✨Hi, I will be your social media marketing manager ✨ Hey, I'm Komal! I'm certified in social media marketing and content design. I've been working in marketing and managing pages for over ten years as part of a diverse team. "Wow! That's my company!" That is what I want you to say. I use social media as an integral part of nearly every digital marketing campaign. I help businesses access the best of social media and use it as a marketing asset." I will do : -BIO Setup and Page Optimization -Content Creation & Graphic Design -Paid Stock Images and Visual Content for Posts -High-Quality Branded Posts with your Logo & Website Link -Hashtag Research & SEO Indexing -Story Highlights -Cover Photos and Banners -Scheduling/Posting -Ongoing Support -IG & FB Reels, Short Videos, Stories, Posts, Pins and Tweets PLATFORMS: Instagram ! Facebook ! Pinterest ! Twitter(X) ! LinkedIn ! Google My Business Threads ! TikTok and YouTube My role as a social media marketing manager and content creator is to ensure that every post not only captures your audience's attention but also effectively drives marketing promotion, establishing your brand as a leader in its industry. I am waiting for your response. Thank you Komal :)

@aqsaishrat

Hi, I’d start by auditing the existing account and separating useful historical data from the areas that are wasting spend. I’d pay particular attention to the phone-call issue, because irrelevant calls can distort both lead quality and optimisation if they’re being counted as conversions. From there, I’d rebuild the structure around high-intent searches, tighten targeting and negatives, improve ad messaging, and make sure conversion actions are configured correctly across Google Ads and GA4. I’d also test the tracking end-to-end before scaling anything. Once the campaigns are live, I’d use weekly data to refine bids, search terms, audiences and ad variations, with the main focus on qualified sign-ups and sustainable CPA rather than simply increasing lead volume. I can also provide clear weekly updates so you always know what changed, what worked, and what needs attention. Regards, Aqsa I.

@A1Ranking

Dear Elliot, I am Firoz, a Digital Marketing Expert with over 8 years of experience specializing in Google Ads, conversion optimization, and data-driven campaign management. I understand your need for a thorough audit of the current Google Ads account and the development of a results-focused strategy that delivers consistent, affordable service-sign-up leads while minimizing false positives. My approach begins with an in-depth review of your existing campaigns, keyword sets, audience targeting, and conversion tracking to identify inefficiencies and leverage useful historical data. I will restructure your account focusing primarily on Search campaigns, supplemented by Performance Max and Display retargeting if proven valuable through data analysis. I will craft compelling ad copy and tailored extensions aimed specifically at high-intent prospects ready to convert. To address false positive phone leads, I will implement advanced negative keyword strategies, call tracking filters, and verify tagging accuracy via GA4 and Google Ads for 100% conversion tracking accuracy. Weekly bid optimizations, audience refinement, and ad experimentations will consistently drive cost-per-acquisition down while scaling lead volume. I look forward to helping you achieve measurable growth in service sign-ups. Best regards, Firoz

@softsolution2000

I have extensive experience in internet marketing, Google Adwords, advertising, and Google Analytics, making me the ideal candidate for your Lead-Focused Google Ads Revamp project. I will start by conducting a thorough audit of your existing campaigns, keywords, audiences, and conversion tracking to identify areas of improvement and waste. I will then rebuild or heavily optimize your campaign structure to focus on service-sign-ups, using compelling ad copy and extensions tailored to your target audience. I will ensure clean conversion tracking and tag management to accurately capture all sign-ups in Google Ads and GA4. Weekly optimizations for bids, negatives, audiences, and ad experiments will be implemented to drive down CPA while increasing volume. I will provide concise weekly performance summaries and an end-of-month report with insights and next steps. I will also work on reducing false positive phone calls by implementing strategic solutions. I am confident in my ability to deliver results that meet your acceptance criteria and look forward to discussing further details and any questions you may have about your services. See the above links please.

@MusouDigital

Hi there, we have recently completed a similar project and would love to share some references. Your Google Ads revamp sounds right up our alley and we would love to exceed your expectations. I understand the importance of reducing false positive enquiries while driving consistent, affordable service-sign-up leads. We will conduct a thorough audit of your existing campaigns, optimizing keywords and audiences to uncover valuable insights. Our strategy will focus on creating polished ad copy that resonates with potential customers, ensuring clean conversion tracking for accurate results. We have multiple 5-star reviews on similar projects and rank in the top 1 percent among 75 million users. While we might be new to Freelancer, we have over 9 years of experience off-site and I truly appreciate you taking your time to review our proposal and I would love to discuss this project more. Kind regards, Trichelle

@Tanmoy236

Warm greetings! I specialize in Google Ads lead generation and conversion optimization, with over 9 years of experience turning underperforming accounts into structured, data-driven campaigns focused on lowering CPA and increasing qualified service sign-ups. Here's how I can help: * Audit historical campaigns, search terms, keywords, audiences and wasted spend * Rebuild or optimize Search campaigns around high-intent service sign-ups * Investigate false-positive calls and tighten targeting, search terms and call settings * Set up and test Google Ads, GTM and GA4 conversion tracking * Run weekly bid, negative keyword and ad-copy experiments with clear reports I’ll use the existing data where valuable while removing what is hurting performance. What services do you offer, which locations do you target, and are the false calls coming mainly through call ads or your website number?

@tangramua

Dear ,   We carefully studied the description of your project and we can confirm that we understand your needs and are also interested in your project. Our team has the necessary resources to start your project as soon as possible and complete it in a very short time.   We are 25 years in this business and our technical specialists have strong experience in Internet Marketing, Google Adwords, Marketing, Advertising, Google Analytics, Conversion Rate Optimization, Digital Marketing, Google Ads and other technologies relevant to your project.   Please, review our profile https://www.freelancer.com/u/tangramua where you can find detailed information about our company, our portfolio, and the client's recent reviews.   Please contact us via Freelancer Chat to discuss your project in details.    Best regards, Sales department Tangram Canada Inc.     

@EightVeer

Hi there, We can help you turn the Google Ads account into a cleaner lead engine by auditing the existing campaigns, keywords, audiences and conversion tracking, then rebuilding the structure around service-sign-ups and clearer intent signals. We will also analyse the false-positive phone enquiries and map where they are entering the funnel so the account is easier to control. We’ve handled Google Ads audit, audience segmentation and growth-strategy engagements in public Freelancer review history. If helpful, we can keep the first engagement focused on the audit, rebuild plan, and tracking/call-quality review so you have a clear path before any ongoing optimisation. Best Regards, 8veer

@tarad19

Hi there, I specialize in auditing, restructuring, and optimizing conversion-focused Google Ads campaigns to drive high-intent service sign-ups while systematically lowering CPA. How I will tackle your project & solve false-positive calls: • Fixing Misdialed Calls: I will decouple call assets from broad local searches, adjust location targeting radius, isolate call extensions, and set up dynamic call tracking (DNI) so only qualified landing page traffic triggers calls. • Audit & Data Mining: Audit historical data, conversion tracking tags, and past search terms to eliminate wasted spend and retain proven keyword winners. • Campaign Rebuild & Copy: Build tightly structured Search campaigns (using STAGs) paired with high-converting RSAs and ad assets focused on service sign-ups. • Tracking & Verification: Set up 100% verified GA4 & GTM tracking for form submissions and qualified call conversions before driving live traffic. • Ongoing Optimization: Weekly bid adjustments, negative keyword hygiene, and A/B ad testing, accompanied by concise weekly summaries and monthly reports. I am ready to review your services and launch a clean strategy. Let’s connect! Best regards, Tara D.

@arshman18

Greetings, I see you're looking to revamp your Google Ads account to generate consistent and affordable service-sign-up leads. It sounds like the historical data has some valuable insights, but it needs a fresh approach to maximize its potential. I would start with a thorough audit of your existing campaigns, focusing on identifying waste and pinpointing what actually works. From there, I’d rebuild the campaign structure to center on service-sign-ups, create compelling ad copy that resonates with potential customers, and ensure robust conversion tracking to capture every lead accurately. I also understand the challenge with false positive inquiries, and I’ll work on refining the targeting and negative keywords to address that effectively. With ongoing optimization and regular performance summaries, I’ll keep the campaigns on track to lower your CPA while driving more qualified traffic. Best regards, Muhammad Arshman

@Joya1996

The false positive calls are a strong sign that the account needs more than routine optimisation — it needs tighter intent control and cleaner attribution. My approach would be to review the current campaign structure, query quality, call behaviour, and conversion setup first, then rebuild around the actions that actually lead to service sign-ups. I’ve worked on lead-gen campaigns where historical data was useful only after filtering out noise from weak keywords, broad call traffic, and poorly defined conversions. Once that is cleaned up, it becomes much easier to write ad copy for high-intent users, test bidding properly, and scale without chasing misleading results. I’d also review whether call extensions, location signals, and keyword themes are creating the wrong type of enquiry. - What counts as a successful sign-up on your side — form submit, booked call, paid signup, or another action? - Are branded campaigns currently running, and do you have search term reports from the recent period? - Is there a target CPA or lead volume range you want the account to move toward?

@webdinfotech

I would be happy to audit and revamp your Google Ads account with a strong focus on generating consistent, qualified service-sign-up leads. I have 8+ years of experience in Google Ads, PPC, conversion tracking, GA4, Google Tag Manager and campaign optimisation. I can review your existing campaigns, keywords, search terms, audiences, bidding, ad copy and historical data to identify wasted spend and opportunities for improvement. For the false-positive phone enquiries, I would also investigate the search terms, call tracking setup, location/keyword targeting and conversion configuration to identify where irrelevant calls are coming from and reduce them. I can rebuild or optimise the campaign structure around high-intent searches, create focused ad groups and compelling responsive search ads, and implement accurate conversion tracking across Google Ads and GA4. After launch, I can continuously optimise bids, negatives, targeting and ad variations based on real performance, with clear weekly updates and actionable reporting. I’m happy to discuss your current account, services, budget and timeline on a call before getting started. Best Regards, Manmohan

@TheSecondSource

Greeting! We’re a team of 62 professionals with 9+ years of experience in Google Ads, GA4, GTM, conversion tracking, keyword strategy and lead generation. We’ll turn your historical data into a cleaner, conversion-focused campaign. Here's how we can help: * Audit campaigns, search terms, tracking and wasted spend * Rebuild Search/PMax/retargeting around service sign-ups * Improve ad copy, negatives and audience targeting * Fix phone-call attribution and false-positive enquiry sources * Optimize weekly and report CPA, leads and conversion quality Could you share the service type, target locations and current CPA?

@faithk149

Your problem may not be a lack of traffic. It may be that Google has been taught to treat the wrong people as successful leads. I’d audit the account from that angle first. I’d trace the existing search terms, keywords, ads and conversion actions to separate useful historical data from noise, then investigate why people are reaching you through the phone number for irrelevant enquiries. From there, I’d rebuild around actual service sign ups, not clicks or raw calls. Tracking would be cleaned up and tested across Google Ads, GA4 and Tag Manager before optimisation, so future bidding decisions are based on genuine customer actions. What I bring is a lead quality first mindset. I’m not interested in making the dashboard look busy with cheap clicks. I want the account to gradually learn the difference between someone who is merely searching and someone who is actually ready to become a customer. Would you like to tell me what counts as a genuine sign up for your business so I can show you where I’d start looking for the biggest source of wasted spend?

@Princethakur77

Hi, I've optimized Google Ads accounts that needed a fresh strategy after underperforming campaigns and understand your priority is generating consistent, affordable service-sign-up leads. I'll audit the existing account and historical data, identify wasted spend and targeting issues, then rebuild campaigns around qualified conversions. I’ll also investigate the irrelevant phone enquiries and tighten the setup to reduce false-positive leads. With 5+ years of experience, I can help with: ✓ Full Google Ads account and data audit ✓ Fresh campaigns focused on qualified leads ✓ Conversion tracking and lead-quality improvements ✓ Keyword, match-type and negative keyword refinement ✓ Reducing irrelevant phone enquiry traffic ✓ Ongoing optimization for lower lead costs I'd be happy to discuss your project and get started right away. Looking forward to hearing from you. Regards, Prince

@leenadvnani6

Hey! I have worked with another client in this similar space and I think you find it very interesting to have a chat. Instead of just talking about my experience, I’d love to share a few examples of my work, which you can view here: https://www.freelancer.com/u/leenadvnani6 So, let's hop on a chat and talk specifics. -Leena D.