Local Driveway Leads via SEM

I run a driveway and patio renovation company and I’m ready to ramp up our local bookings through focused search engine marketing. My immediate goal is a steady stream of qualified, local-area leads—homeowners who are actively looking for driveway resurfacing, patio installation, or related services and are ready to speak with us. Here’s what I need from you: • Research and pinpoint the highest-intent keywords for our service area (I don’t have a keyword list yet). • Build and launch tightly themed Google Ads campaigns around those terms, including ad copy, extensions, and any negative-keyword vetting needed to keep irrelevant clicks out. • Set up conversion tracking so every call form-fill or appointment request is captured and attributed accurately. • Monitor, optimise, and refine bids, ads, and landing experiences so cost-per-lead keeps dropping while volume grows. • Provide concise weekly performance summaries highlighting wins, issues, and next actions. I’m focused exclusively on my local market, so geotargeting and local-service ad nuances are important. If you’ve driven leads for home-improvement trades before, that’s a plus, but clear, data-driven optimisation is what will matter most. Deliver results I can book into my calendar and we’ll have an ongoing partnership.

Proje No: 40267886