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Two consumer-focused campaigns are about to launch across North America and I want every dollar we spend to come back with interest. A specialist agency will handle the day-to-day execution, but I need a senior strategist who has steered Google Ads lead funnels for the North American market before and can direct the agency toward measurable ROI. Scope of work • Audit the agency’s current media plan, ad copy, keyword clusters and landing pages with a North-American lens. • Model realistic CPL and CAC targets, then translate them into daily and weekly KPIs the agency must hit. • Refine audience segments, bidding strategies and creative angles so each campaign can scale without sacrificing lead quality. • Join a short weekly call to review performance dashboards, diagnose issues and prescribe the next set of optimisations. • Deliver concise reports that show spend, leads generated, and progress toward ROI. Acceptance criteria 1. Baseline KPI sheet delivered before launch. 2. Weekly optimisation notes issued within 24 h of status call. 3. End-of-campaign report demonstrating lead volume, CPL and projected revenue vs. spend. Tools & data access you will have: Google Ads manager account, Google Analytics 4, existing landing-page CRO tests, and any historical performance data you request. If guiding a B2C Google Ads lead engine for the U.S. and Canada is second nature to you, let’s talk outcomes and timelines so we can get these campaigns converting profitably from day one.
Project ID: 40660371
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73 freelancers are bidding on average $364 USD for this job

Hello, Hope you are doing well. We help businesses generate more leads and sales through strategic Google Ads management. Please share your requirement, target location, and campaign goals so we can analyze your business and develop a customized advertising strategy focused on maximizing conversions and ROI. With over 14+ years of experience in Google Ads and digital marketing, we create data-driven campaigns that attract high-quality traffic, reduce wasted ad spend, and deliver measurable business growth through continuous optimization. Our Google Ads Services Include: High-ROI Google Ads Campaign Setup & Management Comprehensive Keyword & Competitor Research High-Converting Ad Copy Creation & A/B Testing Audience Targeting & Bid Strategy Optimization Conversion Tracking Setup (GA4 & Google Tag Manager) Ongoing Campaign Optimization & Performance Monitoring Transparent Performance Reports with Actionable Insights We look forward to discussing your project and helping you achieve outstanding results with a high-performing Google Ads campaign. Best regards
$250 USD in 30 days
10.0
10.0

Hello , Your North American lead-generation strategy needs to target the right markets and intent signals rather than simply increasing traffic or lead volume. I’d focus on audience and market segmentation, Google/Meta campaign structure, keyword and search intent, landing-page conversion, tracking, retargeting, and lead-quality analysis. I’d use performance data to identify which locations, audiences, and offers are producing qualified opportunities and scale those systematically. Would you like me to identify the first North American markets and lead-generation opportunities I’d target? Thanks , Firoz
$250 USD in 20 days
8.8
8.8

I’m Raj Kumar, a Google Ads strategist with 15+ years of experience managing B2C lead-generation campaigns across competitive markets. I can independently audit and guide your agency’s North American campaigns, covering media plans, keyword clusters, ad copy, landing pages, audience segmentation and bidding strategies. I’ll establish realistic CPL/CAC benchmarks, translate them into actionable KPIs, review performance during weekly calls and provide optimisation recommendations within 24 hours. Using Google Ads and GA4 data, I’ll focus on lead quality, conversion efficiency and projected revenue rather than vanity metrics. You’ll receive a baseline KPI sheet, weekly optimisation notes and a clear end-of-campaign ROI report. Can we discuss the two campaigns and their current media plans? Best regards, Raj Kumar
$250 USD in 30 days
8.1
8.1

Hi Hope you're doing well! I’d love to help you run high-converting Facebook & Google Ads campaigns to drive quality leads, sales, and maximum ROI. With 10+ years of experience in Google Ads (Search, Display, Shopping) and Facebook Ads (Meta Ads Manager), I specialize in optimizing ad spending for the best results. My Ad Strategy: 1. Campaign Setup & Optimization:- ->Google Ads – Search, Display, Performance Max & Shopping Ads -> Facebook & Instagram Ads – Lead generation, conversion & retargeting 2. Targeting & Audience Strategy 3. Ad Creative & Copy Optimization 4. Conversion Tracking & Performance Analysis I focus on data-driven ad strategies that minimize costs while maximizing conversions and engagement. Let’s discuss a custom ad strategy to grow your business! Best regards, Rewathi
$250 USD in 30 days
8.2
8.2

Hi — you need senior oversight for two North America B2C Google Ads lead-gen campaigns, with clear CPL/CAC targets and tighter ROI direction for the agency. ❗️We’ve managed $2M+ in ad spend across e-commerce, SaaS and local-business accounts, with a strong focus on CPA / ROAS optimisation. For a setup like this, I’d start by building a pre-launch KPI framework from historical data: target CPL/CAC by market, daily pacing thresholds, lead-quality checkpoints, and a clear optimisation map the agency can follow weekly. Since your focus is North America, I’d also review audience intent, keyword clustering, bidding logic, and landing-page alignment separately for the U.S. and Canada so budget isn’t scaled on blended assumptions that hide efficiency gaps. Two quick questions: 1) What’s the current monthly ad spend planned for these campaigns? 2) Is conversion tracking fully set up already in GA4/Google Ads, including qualified lead events? Happy to share a quick audit of your current campaigns — message me! **Please let me know your thoughts. Looking forward, Roman**
$412 USD in 7 days
7.1
7.1

Hello Robin, I am Firoz, a seasoned digital marketing strategist with extensive expertise in Google Ads lead generation across the North American B2C market. I have a strong track record of optimizing lead funnels to deliver measurable ROI through precise targeting, smart bidding strategies, and data-driven campaign refinements. For your upcoming consumer campaigns, I will thoroughly audit your agency’s current media plan, ad copy, keyword clusters, and landing pages with a North American perspective to identify opportunities for improvement. Leveraging your Google Ads Manager and GA4 data, I will model realistic CPL and CAC targets and translate them into practical daily and weekly KPIs that drive accountable performance. My approach includes refining audience segments and creative angles to scale campaigns effectively without losing lead quality. I will provide clear, timely weekly optimization notes within 24 hours after our calls, and deliver concise campaign reports showcasing spend, lead volume, CPL, and ROI projections. My commitment is to ensure your campaigns convert profitably from day one through transparent communication, meticulous analysis, and strategic guidance. I look forward to discussing timelines and outcomes to accelerate your growth. Best regards, Firoz
$251 USD in 31 days
6.5
6.5

Dear Client, With extensive expertise in managing performance-driven Google Ads campaigns across North America, I am well-equipped to serve as the senior strategist for your upcoming consumer-focused lead generation initiatives. My approach prioritizes rigorous data analysis and ROI optimization, ensuring that every dollar spent translates into profitable lead acquisition. I will conduct an in-depth audit of the agency’s current media plan, including ad copy, keyword clusters, and landing pages, applying a sharp North American market perspective. By establishing realistic CPL and CAC targets, I will provide clear, actionable KPIs to steer campaign performance effectively. My methodology integrates advanced audience segmentation, smart bidding strategies, and creative refinement to scale campaigns without compromising lead quality. Let’s connect to align on outcomes and timelines to achieve profitable conversions from day one. Best regards
$250 USD in 31 days
6.0
6.0

Hi there, We will deliver a North America lead-gen strategy pack that audits the media plan, ad copy, keyword clusters and landing pages, then translates findings into CPL/CAC targets and weekly KPI guidance for the agency. We will use your Google Ads, GA4 and existing CRO tests to shape audience segments, bidding and creative angles for the U.S. and Canada. We have supported Google Ads audit, audience segmentation and growth-strategy engagements through our public Freelancer review history. For this bid, we would deliver Google Ads account review, conversion-tracking assessment and performance-reporting pack for North America Lead Gen Strategist. Any later implementation would remain a separate Freelancer scope. Best Regards, 8veer
$1,900 USD in 4 days
5.6
5.6

Hi there, Your North America campaigns need tighter Google Ads lead funnels, clearer CPL/CAC targets, and cleaner landing-page alignment before spend scales. I’ve spent the last 4 years solving exactly this type of problem for lead generation and Search Engine Marketing campaigns. I’ll audit the media plan, ad copy, keyword clusters, and landing pages with a North-American lens, then map realistic KPI targets from GA4 and the Google Ads manager account so the agency has a precise weekly execution plan. I’ll also refine audience segments, bidding strategy, and conversion tracking to improve lead quality and ROI. Best regards, Kartik chaudhary
$555 USD in 22 days
5.3
5.3

Greetings, I see you're gearing up to launch two consumer-focused campaigns across North America and want to ensure every dollar spent provides a solid return. My approach would be to start with a thorough audit of your agency’s media plan, ad copy, and landing pages, all through the lens of the North American market. By establishing clear cost-per-lead (CPL) and customer acquisition cost (CAC) targets, I can help set actionable KPIs that drive measurable results. With experience in navigating Google Ads for B2C campaigns, I’ll refine audience segments and optimize bidding strategies to enhance lead quality while scaling effectively. I also believe in the power of concise reporting, ensuring you see the impact of our efforts on spend and leads generated. I’m eager to help these campaigns convert profitably right from the start. Best regards, Muhammad Arshman
$550 USD in 3 days
5.3
5.3

Managing a specialist execution agency for a North American B2C launch requires holding their feet to the fire on unit economics. Agencies often optimize for front-end metrics; you need a strategist who audits their keyword clusters, landing page CRO, and GA4 attribution to ensure every dollar is geared toward strict CAC and CPL targets. I specialize in data-driven lead generation strategy. I will audit the agency’s initial media plan with a sharp North American lens, build a realistic financial model translating your ROI goals into daily and weekly KPIs, and lead the weekly performance calls to diagnose bleeding spend before it scales. My background involves architecting complex, highly-tracked lead generation and CRM pipelines (including GoHighLevel integrations and multi-stage qualification workflows), meaning my focus is entirely on accurate attribution and scalable profitability. I know how to interrogate Google Ads dashboards to spot inefficiencies in audience segmentation and bidding strategies. Execution: 1. Audit their ad copy, keyword clusters, and CRO tests. 2. Deliver the baseline KPI model before launch. 3. Run concise weekly status calls, issuing strict optimization mandates within 24 hours. I am ready to review the historical data and build the baseline. Regards, Rohit
$250 USD in 7 days
5.4
5.4

I can take the strategic side of the Google Ads lead funnel and give the execution agency clear targets and optimization direction. I’ll audit the media plan, keywords, ad messaging, audience structure, bidding and landing-page funnel, then establish realistic CPL/CAC benchmarks and daily/weekly KPIs for the U.S. and Canada. From there, I’ll use the Google Ads and GA4 data to identify lead-quality and efficiency issues, refine targeting and creative angles, and provide actionable optimization notes after each weekly review. You’ll have a clear baseline before launch and a final view of spend, lead volume, CPL and projected revenue against investment. Waqas Ahmed
$500 USD in 7 days
4.7
4.7

Hi sir, Thank you for posting your project. A successful Search Ads campaign is built on strategy, continuous optimization, and accurate conversion tracking. That's exactly what I can help you with. My Google Ads process includes: ✔ Google Ads account audit or new campaign setup ✔ Competitor & keyword research ✔ Search campaign planning ✔ High-converting ad copy creation ✔ Ad Extensions optimization ✔ Audience & location targeting ✔ Budget allocation & bidding strategy ✔ Search term optimization ✔ Negative keyword implementation ✔ GA4 & Google Tag Manager setup ✔ Campaign testing before launch ? Google Ads Case Study: https://www.freelancer.com/portfolio-items/11363813-shopping-ads-campaign-optimization https://www.freelancer.com/portfolio-items/11105384-manglamgroupcom-ppc-case-study Let's discuss your goals and build a campaign designed to generate measurable results. Regards, Gclick Web Tech
$250 USD in 30 days
4.1
4.1

I can help you build a performance-focused Google Ads strategy for the North American market, with a strong focus on measurable ROI, lead quality, and scalable acquisition. My approach combines funnel analysis, KPI-driven optimization, audience refinement, and continuous performance monitoring. ✅ Audit the existing media plan, ad copy, keyword structure, and landing pages with a North American market focus. ✅ Establish realistic CPL and CAC targets and convert them into clear weekly performance KPIs. ✅ Refine audience targeting, bidding strategies, keyword clusters, and creative angles to improve lead quality and scalability. ✅ Review performance data weekly, identify bottlenecks, and recommend actionable optimizations. ✅ Provide concise performance reports covering spend, leads, CPL, CAC, and progress toward ROI goals. ✅ Work closely with your agency to ensure strategy and execution remain aligned with business objectives.
$250 USD in 15 days
4.2
4.2

Hello Robin, I am confident in my ability to serve as your North America Lead Generation Strategist with a clear focus on maximizing ROI from your upcoming consumer campaigns. With extensive experience managing Google Ads lead funnels specifically for the U.S. and Canadian markets, I bring a deep understanding of regional consumer behaviors and digital marketing dynamics essential for this role. My approach includes a comprehensive audit of your agency’s current media plan, ad copy, keyword clusters, and landing pages through a North American lens to identify optimizations. I will establish realistic CPL and CAC benchmarks, translating them into actionable daily and weekly KPIs that ensure disciplined performance management of the campaigns. By refining audience segmentation, bidding strategies, and creative angles, I will help scale your campaigns profitably without compromising lead quality. I am comfortable integrating Google Ads Manager, GA4, and CRO data to inform precise optimizations and provide transparent reporting. Committed to delivering your baseline KPI sheet pre-launch, detailed weekly optimization recommendations shortly after status calls, and a thorough end-of-campaign analysis highlighting lead volume, CPL, and ROI projections. Let’s discuss outcomes and timelines to ensure your campaigns convert efficiently from day one. Best regards
$250 USD in 31 days
3.6
3.6

With over 7 years of industry experience, I am well-versed in the complexities of executing and optimizing targeted digital marketing campaigns. Having worked with top-rated retailers and brands, I have a proven track record in crafting compelling ads, refining audience segments, and maximizing ROI. My core strength lies in my ability to deeply understand different markets and tailor strategies that align with their nuances. Furthermore, as an expert user of Google Ads manager account as well as Google Analytics, I am confident in my capability to not just audit the current media plan but also translate your vision into tangible KPIs for the agency to achieve. Additionally, my proficiency in analyzing data would enable me to glean insights from performance dashboards and provide timely optimizations to ensure that your campaigns remain on-target. My digital marketing skills extend beyond just analytics to creating engaging online experiences that yield results. My creative approach aligns perfectly with your project vision of having interactions that convert for every dollar spent. I'm confident in improving lead quality without compromising scaling potential. In summary, if you're looking for a highly-skilled strategist who brings not just expertise but also passion for delivering impactful results, my profile fits the bill perfectly. Let's talk more about the outcomes and timelines you have in mind so we can make these campaigns a profitable reality right from day one.
$250 USD in 2 days
3.1
3.1

Hello, I have thoroughly reviewed your project requirements and understand the need for a seasoned strategist to ensure maximum ROI for the upcoming consumer-focused campaigns in North America. With my 5 years of experience in Digital Marketing, Google Ads, and Internet Marketing, I am well-equipped to provide strategic direction to optimize lead generation efforts specifically tailored for the North American market. To gain a better understanding of my capabilities, please visit my portfolio: https://www.freelancer.pk/u/Aqsa4400 I would love to discuss your project in further detail. Please initiate a chat so we can explore how I can contribute to the success of your campaigns. Best regards, Aqsa Usman
$250 USD in 2 days
2.2
2.2

Overlooking the split between US and Canadian cost structures often erodes ROI before the first lead is captured. I'll start by pulling the agency's media plan into a spreadsheet, aligning keyword clusters with regional benchmarks, and flagging any copy that mixes systems. Then I'll translate those targets into bidding rules inside Google Ads and set up a GA4 dashboard that shows daily CPL against the model. A common mistake I see is letting the agency chase volume with broad match keywords, which inflates spend without improving lead quality. You’ll get weekly optimisation notes within 24 hours, a baseline KPI sheet before launch, and a final report that ties spend to projected revenue. I'm ready to start immediately and will keep the agency aligned with the KPI sheet from day one.
$400 USD in 5 days
2.2
2.2

Hi, I can take the senior strategy role and help guide your agency toward measurable ROI across the U.S. and Canada. I’ll audit the existing Google Ads setup, keyword structure, creatives, landing pages and historical data, then establish realistic CPL/CAC benchmarks and campaign KPIs. I’ll also review audience targeting and bidding strategies, identify lead-quality and conversion gaps, and provide actionable optimization recommendations during the weekly performance reviews. You’ll receive a clear baseline KPI sheet before launch, weekly optimization notes, and a final report covering spend, leads, CPL, CAC and projected revenue against investment. I’m comfortable working alongside an execution agency and focusing specifically on **strategy, performance analysis and profitable scaling. Let’s discuss your current campaigns and goals so I can suggest the right approach. Best Regards, Kuldeep
$500 USD in 7 days
1.8
1.8

With nearly two decades of experience transcending academia, software engineering, and AI development, I’m an ideal fit to optimize your North American lead generation campaign in line with your KPIs. My impressive background includes spearheading the creation of AI-driven products and developing numerous successful digital solutions. In my recent tenure as CTO for an AI startup, I lent my expertise to crafting chatbots for customer support and lead qualification, a skill that translates exceptionally well to the unique demands of your project. Moreover, as you’re seeking a strategist familiar with Google Ads and capable of directing agencies for optimal ROI in the North American market, my qualifications are unparalleled. I’ve discernible experience steering Google ad-funnel strategies that specifically target B2C leads in the US and Canada. My comprehensive understanding of Google Ads Manager account and ability to leverage the power of Google Analytics 4 will be instrumental in executing a highly effective campaign.
$250 USD in 7 days
1.4
1.4

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