Revamp Google Ads for Conversions

@rajat07me

As a seasoned digital marketer with over a decade of experience at **360 Elevate**, I understand the intricacies and importance of robust Google Ads and Analytics setup. Your project aligns perfectly with our expertise in aligning and streamlining online marketing efforts through our comprehensive skill-set in Google Ads, Google AdWords, and Google Analytics. Our success lies in having the discipline behind our delivery—an attribute that sets us apart. We have excelled in projects that necessitate organizing and segregating campaigns to maximize conversions. In your case, we will ensure each campaign aligns perfectly with your target audience groups, precisely tailored to your retail shoppers and business clients. Moreover, we are well-versed not only with Google's services but also Shopify, which you use for your business. This facet would prove instrumental in ensuring that your ecommerce platform works symbiotically with Google Ads, Analytics, GA4, Tag Manager for seamless conversion tracking and reporting. Our knowledgebase extends to other domains such as SEO too; therefore, we can further optimize campaigns by refreshing keyword lists and match types to minimize wasted spends.

@Williskhan

Hello Vicki, I understand the challenges you're facing with Google Ads and GA4 conflating B2B and B2C conversions, and I’m confident I can fix this to give you clear, actionable insights and improved campaign performance. Here’s my approach to revamping your Google Ads account: 1. Audit and repair conversion tracking by setting up distinct tags, goals, and audiences for B2B and B2C in GA4 and Google Ads so each has its own conversion column. 2. Restructure campaigns focused on your priority products with refined targeting by location, device, and demographics to tighten the funnel. 3. Refresh and optimize keyword lists, match types, and negative keywords to minimize wasted spend. 4. Create tailored, persuasive ad copy and creatives that speak uniquely to business clients and retail shoppers. 5. Deliver a concise playbook covering the new account setup, key metrics to monitor, and a first-month optimization schedule. With full access to your platforms and ongoing communication, I will ensure you can clearly see product-level ROAS and improved Quality Scores within 30 days. I look forward to helping you gain transparent and actionable data for smarter marketing decisions. Best regards, Firoz

@weblinks2seo

Hi, I have 12+ years of experience in Google Ads, GA4 and e-commerce tracking and can help separate your B2B and B2C performance properly across Shopify, GA4 and Google Ads. ✓ Audit current Google Ads, GA4 & GTM tracking ✓ Separate B2B and B2C conversion events and audiences ✓ Shopify purchase, value and product-level tracking ✓ Google Ads conversion setup and attribution ✓ GA4 + GTM event configuration and testing ✓ Campaign restructuring around priority products ✓ Location, device and audience targeting refinement ✓ Keyword, match-type & negative keyword optimization ✓ B2B vs B2C ad copy and creative messaging ✓ Product-level ROAS and revenue tracking ✓ Quality Score and wasted-spend analysis ✓ Clear account architecture & optimization playbook I will first audit the existing Shopify → GA4 → GTM → Google Ads tracking flow and identify where B2B conversions are being mixed with consumer data. Then I will rebuild the required events, audiences and conversion actions so performance can be analyzed separately. For the campaigns, I will focus budget around the products you actually want to promote and optimize based on conversion value, ROAS, search terms and audience performance—not just clicks. I use Google Ads, GA4, GTM, Shopify, Google Tag Assistant, Semrush and other analytics tools for research and validation. Thanks, Vipin Jain Google Ads | GA4 | E-commerce PPC Specialist

@Sandiya

Hello, I’m Raj Kumar, a Google Ads specialist with 15+ years of experience in PPC, GA4 and GTM. I can separate your B2B and B2C conversion data properly so campaign performance and revenue are attributed to the correct customer segment. I’ll audit the current tracking first, identify duplicate/misclassified conversions, then rebuild the conversion structure across GA4, Google Ads and GTM. I’ll also restructure campaigns around your priority products, refine keywords/match types/negatives, targeting and ad messaging for each audience, and establish product-level revenue tracking. I’ll provide a concise account playbook covering the architecture, KPIs and first-month optimisation schedule. Can you confirm whether B2B and B2C currently use separate forms, checkout flows, or purchase events? Best regards, Raj Kumar

@MasterRewathi

Hello, I’m Dilip Kumar, with 12+ years of experience in Digital Marketing, including Google Ads, GA4, GTM and Shopify eCommerce. I can separate B2B and B2C conversions across GA4 and Google Ads, fix tracking/tagging, and restructure campaigns around your priority Shopify products. I’ll refine keywords, match types, negatives, audiences, locations and devices, while creating distinct ad messaging for businesses and retail shoppers. I’ll also provide a concise playbook covering account structure, KPIs and first-month optimisation. Let’s connect to review your current setup and products. Best regards, Dilip Kumar MasterRewathi

@Advertizers99

Hello, When B2B revenue appears in consumer conversions, both reporting and bidding decisions become unreliable. I’ll start by tracing how each customer journey sends data into GA4, Tag Manager and Google Ads. I’m Joseph, Director of Readofia. My Freelancer profile has a 5.0 rating across 67 verified reviews, 100% on-time/on-budget delivery, 97% completion and a 38% repeat-hire rate. For your account, I will: • Audit events, tags and duplicate conversions; separate B2B/B2C reporting and configure campaign-specific conversion goals. • Validate purchase values, product IDs and customer classification to support accurate product-level ROAS. • Reorganise campaigns around priority products, with location, device and audience settings reviewed against performance. • Refine keywords, match types and negatives, then write distinct ads for business buyers and retail shoppers. • Test both conversion journeys end to end and provide a concise account playbook with a 30-day optimisation schedule. I’ll prioritise clean measurement first, then use reliable data to address wasted spend, ad relevance and budget allocation. Best regards, Joseph

@WebChapters

Hi, thanks for the detailed brief — this is a clean fix with a clear outcome. Here is how I will approach it: separate B2B and B2C conversion actions in GA4, Google Ads, and GTM so each audience has its own column. Then I will restructure campaigns by product, tighten targeting, refresh keywords and negatives, write split audience ad copy, and hand off a simple playbook with key metrics and a 30-day optimisation schedule. Three quick questions before I start: 1. Do you have existing audience lists in Google Ads, or will we build B2B and B2C segments from scratch using GA4 signals? 2. Which products are the priority for the first campaign restructure, and is there a minimum ROAS target I should optimise toward? 3. Is your Shopify purchase data already flowing into GA4 via the Google channel app, or is the connection broken or missing? Looking forward to getting your tracking clean and your spend working harder. Azeem Amin

@SEODigiTech

Hi, We have 9+ years of experience in Google Ads, GA4, GTM and Shopify, and we can separate your B2B and B2C performance so you have a clear view of actual revenue and ROAS. We would first audit your existing Shopify, Google Ads, GA4 and GTM setup, then: • Separate B2B and B2C conversion events and audiences • Fix GA4/GTM tags, events and Google Ads conversion actions • Restructure campaigns around your priority products and customer groups • Refine locations, devices, audiences, keywords and match types • Build strong negative keyword lists to reduce wasted spend • Create separate B2B/B2C ad messaging and creatives • Ensure Shopify purchase value is passed correctly for product-level ROAS • Provide a simple account architecture + optimisation playbook Within the first 30 days, we’ll focus on clean conversion data, product-level revenue visibility, search-term optimisation and reallocating spend based on actual performance. We’ll use Google Ads, GA4, GTM, Shopify Analytics and relevant reporting tools, with clear weekly updates. We can review your current setup first and identify exactly where the B2B conversions are being mixed into B2C reporting. Best regards, SEO DIGI TECH

@eptikar

Hi there, Hope You are doing well. I am Google Ads (Adwords) Certified with 16+ years of experience in Digital Marketing, SEO, Google Ads (Adwords), Analytics, Facebook Ads, Bing Ads, Email Marketing, and various other online platforms. Ensure improved ROI. Served over 299+ PPC clients. In our 1-hour zoom call, we will cover the following. Please take my interview if you can My PPC Campaign Management Plans at a Glance 1) Competitor Analysis 2) Keyword Research & Optimizations (Broad Modifier, Phrase, and Exact Match Type optimization) 3) Awesome PPC Ad Copy Development 4) PPC Bid Management 5) Enhance Ads with Ad Extensions 6) Raise the Click-through rate (CTR) 7) Improve campaign Quality Score 8) Increase your conversion rate 9) Negative keyword implementations to exclude irrelevant traffic 10) Performance across tablet, desktop, and mobile devices 11) Landing Page Consultation 12) Remarketing set up to reach your past website visitors and buyers 13) Conversion Tracking is set up to track sales and leads from your website 14) ROI Analysis 15) Comprehensive reporting I've previously worked on the exact same project for another employer {https://www.freelancer.in/projects/google-adwords/Google-Ads-Review-Improve ment/reviews}. Allow me to work for you and I assure you my best services and results. I speak English. I will help you meet your goals Thank's Eptikar Ali Certified Google Ads Specialist (Google Partner account)

@KomalShaikh9200

✨Hi, I will be your social media marketing manager ✨ Hey, I'm Komal! I'm certified in social media marketing and content design. I've been working in marketing and managing pages for over ten years as part of a diverse team. "Wow! That's my company!" That is what I want you to say. I use social media as an integral part of nearly every digital marketing campaign. I help businesses access the best of social media and use it as a marketing asset." I will do : -BIO Setup and Page Optimization -Content Creation & Graphic Design -Paid Stock Images and Visual Content for Posts -High-Quality Branded Posts with your Logo & Website Link -Hashtag Research & SEO Indexing -Story Highlights -Cover Photos and Banners -Scheduling/Posting -Ongoing Support -IG & FB Reels, Short Videos, Stories, Posts, Pins and Tweets PLATFORMS: Instagram ! Facebook ! Pinterest ! Twitter(X) ! LinkedIn ! Google My Business Threads ! TikTok and YouTube My role as a social media marketing manager and content creator is to ensure that every post not only captures your audience's attention but also effectively drives marketing promotion, establishing your brand as a leader in its industry. I am waiting for your response. Thank you Komal :)

@managersingh

Hi, >>>>>>> I currently manage Google Ads for an Australian e-commerce business with $20K+ AUD/month in spend, and I’ve also worked across SEO and e-commerce optimisation. I’ve been working with Google Ads and Meta Ads for the past 8 years, helping businesses get better results from their paid campaigns. I focus on PPC, Instagram marketing, and overall ad performance to bring in the right audience and improve ROI. I’d love to help you grow your campaigns and make them more effective. Best,

@tangramua

Hello,   We carefully studied the description of your project and we can confirm that we understand your needs and are also interested in your project. Our team has the necessary resources to start your project as soon as possible and complete it in a very short time.   We are 25 years in this business and our technical specialists have strong experience in Internet Marketing, SEO, Google Adwords, Marketing, Google Analytics, Shopify, Conversion Rate Optimization, B2B Marketing, Google Ads and other technologies relevant to your project.   Please, review our profile https://www.freelancer.com/u/tangramua where you can find detailed information about our company, our portfolio, and the client's recent reviews.   Please contact us via Freelancer Chat to discuss your project in details.    Best regards, Sales department Tangram Canada Inc.     

@seowizard02

Hello there Greetings! As a seasoned digital advertising professional, I'm adept at crafting targeted campaigns that drive visible results. I've delved into complex projects that require proper conversion tracking and campaign restructuring to boost return on ad spend- this makes me the ideal fit for your project. My proficiency in Google Ads, Google Analytics and Shopfiy puts me ahead as I'm proficient in handling these tools. Your project clearly highlights the need for impactful copywriting that speaks distinctly to both business clients and retail shoppers. Harnessing tailored, evocative messaging is one of my strengths. I'll tightly align your ad targeting with refined location, device and demographic specifics to facilitate a streamlined funnel that effectively encourages engagement and conversions. I offer more than technical expertise; I'm a strategic thinker who understands the key metrics needed to actualize a desirable ROAS. Thanks! Saksham

@wixdek

Your current Google Ads setup is hindering the ability to track and analyze performance separately for your business and retail customer segments. The goal is to enhance visibility into conversions and optimize campaigns geared toward each audience effectively. Implementing a focused strategy will involve a detailed audit of your current tracking systems, followed by restructuring campaigns to target the right products and demographics. From my previous work, I enhanced Google Ads for a campaign that achieved 22K clicks and 6.84K conversions, showcasing an effective approach to conversion tracking and audience segmentation. A simple implementation plan consists of: 1) repairing conversion tracking and audit 2) restructuring campaigns with refined targeting 3) refreshing keyword strategies and drafting compelling ad copy that resonates with each customer group. What specific metrics do you currently prioritize for tracking performance beyond conversions? After reviewing this plan, we can discuss the next steps toward execution to ensure clarity in your goals and performance indicators. Luxury Chauffeur Club Reliable Unlimited

@webpillars

Hello, I specialize in Google Ads lead generation campaigns designed to attract the right audience, increase qualified leads, and improve conversion performance. With 10+ years of experience in digital marketing, I focus on creating and managing Google Ads campaigns with proper targeting, keyword research, compelling ad copy, conversion tracking, and continuous optimization. 1. Google Ads Lead Generation: • Search Ads campaign setup and management • Keyword research and competitor analysis • High-intent keyword targeting • Ad copy and campaign optimization • Conversion tracking and performance monitoring • Location, audience, and device targeting • Negative keyword management • Budget and bid optimization • Remarketing campaigns • Regular performance analysis and improvements 2. AI Marketing: I also use AI-powered marketing approaches to improve ad messaging, audience insights, content ideas, and campaign optimization. This helps create more relevant ads and improve engagement with potential customers. My focus is on generating quality leads while maintaining efficient ad spend and continuously improving campaign performance. Let’s connect to discuss your Google Ads goals and lead generation requirements. Best regards, Anju RB,

@VianRey1

It’s so frustrating when your Google Ads and Analytics blur the line between business clients and retail shoppers. Not knowing which campaign is truly driving your revenue leaves you guessing on product-level ROAS and makes every optimisation a shot in the dark. With clear, separate conversion tracking for B2B and B2C, you’ll see exactly which audience delivers results, and wasted spend will drop as targeting and keywords are refined. First, I’ll audit your current setup to untangle conversion actions and tag everything for clean reporting. Next, I’ll rebuild your campaigns around the products you care about, with sharper targeting for each audience. Finally, I’ll craft distinct ad copy and set up reporting so you can track everything by product and audience. Which products matter most to your business clients versus your retail shoppers?

@A1Ranking

Dear Vicki, I am excited to offer my expertise in revamping your Google Ads and Google Analytics setup to distinctly separate B2B and B2C conversions, ensuring accurate performance insights. With over 8 years in digital marketing and extensive proficiency in Google Ads, GA4, Tag Manager, and Shopify, I will systematically repair your conversion tracking by implementing precise tags, goals, and audience segmentation. I will restructure your campaigns around targeted products, refining location, device, and demographic parameters to optimize your funnel. By carefully refreshing keyword strategies—including match types and negative keywords—I will minimize wasted spend and enhance Quality Scores. Additionally, I will craft compelling ad copy and creatives tailored to both business clients and retail shoppers, driving higher engagement. Post-implementation, you will receive a concise playbook covering the new account architecture, critical metrics, and a detailed 30-day optimization schedule, enabling you to track product-level ROAS effectively. I look forward to collaborating closely and delivering clear, actionable results that elevate your marketing ROI. Best regards, Firoz

@delicitemedia

Hi, I'll separate your B2B and B2C tracking so each audience reports cleanly, then restructure campaigns around the products you actually want to promote. What I'll Do: Conversion Tracking Repair – Split B2B and B2C actions in GA4 and Google Ads using proper tags, goals, and audiences configured via Tag Manager. Campaign Restructuring – Rebuild around your priority products, with tightened location, device, and demographic targeting. Keyword Overhaul – Refresh keyword lists, match types, and negatives to eliminate wasted spend. Audience-Specific Creative – Concise, persuasive ad copy and creatives written distinctly for businesses versus retail shoppers. Handoff Playbook – Documenting the new account architecture, key metrics to watch, and your first-month optimisation schedule. Acceptance Criteria Met: Each audience has its own conversion column in both platforms Quality Score averages improve, or spend is re-allocated Product-level ROAS clearly visible within 30 days Access: I'll take full Google Ads, GA4, and Tag Manager access at kickoff and flag product-specific questions as they arise. I'll start with the tracking audit — clean data underpins every other fix. Ready when you are. Thanks.

@installerpoint

Separating B2B and B2C conversions is the foundation here—otherwise Google Ads can optimise toward the wrong customers and make product-level ROAS almost impossible to trust. I’d first audit the existing Shopify → GTM → GA4 → Google Ads tracking and identify where B2B revenue is being attributed to consumer campaigns. I’ll then rebuild the conversion structure so each audience has distinct actions, audiences and reporting, with clean data flowing into both platforms. From there, I’d restructure campaigns around the products you actually want to grow, refine locations/devices/demographics, clean up keywords and negatives, and create separate messaging for business buyers versus retail shoppers. I’d also review Shopify purchase/value tracking so product-level revenue and ROAS remain reliable. One improvement I’d recommend is using audience-specific conversion actions and campaign-level reporting rather than relying on a single blended purchase signal. This gives Google clearer optimisation signals while making the account easier to manage. Why Work with Me 12+ years in web and digital business solutions Strong Google Ads, GA4, GTM and Shopify understanding Conversion tracking and CRO focused approach Clean, measurable campaign architecture Excellent communication and reliable delivery Would you like me to preserve the existing campaigns where possible, or rebuild the account structure around the B2B/B2C split? Best Regards, M Adeel,