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Company: Australian Digital Agency Role Level: Senior Specialist (High Execution / Technical Lead) Department: Performance Marketing (SEM & Social) Reports To: Department Lead Start Date: February 2026 Pay: Weekly ** Role Overview ** We are looking for a Senior PPC Specialist to serve as the "engine room" for our paid media campaigns. You will be a hybrid marketer capable of driving performance across both Google Ads (SEM) and Meta Ads (Facebook/Instagram). In this role, you will partner closely with an Account Manager. While the Account Manager holds the primary client relationship, you will be the technical voice in the room - executing the work, analysing the data, and joining calls to explain how we are achieving results. Core Responsibilities 1. Google Ads (SEM) Execution - Campaign Management: Set up and configure search campaigns with granular control. You own the day-to-day levers: bids, budgets, and keywords - Optimisation: Manage bidding strategies independently to hit ROAS/CPA targets - Search Quality: Perform deep keyword mining, negative keyword research, and Search Query Report (SQR) analysis - Ad Copy: Write compelling headlines and descriptions; implement ad extensions (Sitelinks, Callouts) that align with the strategy set by the Account Manager 2. Meta Ads (Social) Execution - Build & Launch: Build robust campaign structures from scratch, selecting objectives (Sales, Leads, Traffic) that align with the broader marketing goals - Audience Strategy: Execute deep audience research, creating custom audiences, lookalikes, and interest stacks - Creative Feedback: Analyse creative performance and provide specific, data-backed feedback to the design team (e.g., "The video hook is working, but the CTA needs to change") - Testing: Manage rigorous A/B testing of creatives and audiences to drive incremental lift 3. Analytics & Diagnostics (No Implementation Required) - Diagnosis over Deployment: You are not expected to write code or implement tags. However, you must be able to diagnose issues. You should be able to look at an account and flag if the Pixel isn't firing correctly or if GA4 data looks discrepant - Data Analysis: Use GA4 and platform data to uncover trends. You will answer the question "Why is performance up/down?" using data, not just intuition - Reporting: Compile data for weekly and monthly reports, providing the technical commentary that the Account Manager will present to the client 4. Client Support & Communication - Technical Expert: You will join client calls as the Subject Matter Expert. While the Account Manager leads the meeting, you will speak to the technical performance, campaign logic, and optimisation details - Response Support: Assist the Account Manager by drafting technical answers to complex client queries regarding attribution, bidding logic, or platform changes Day-to-Day Tasks Based on our internal task matrix, your focus will be on "High" and "Medium" brainpower tasks: - Strategic Work: Competitor research, Funnel Strategy planning, and Targeting Strategy - Optimisation: Bid strategy management, Quality Score analysis, and Budget pacing - Creative Strategy: Briefing ad creative variations and writing ad copy - Troubleshooting: Identifying 404s in ads or broken tracking links and flagging them for the dev team ** Requirements & Proficiency ** - Experience: 3-5+ years managing both Google Ads and Paid Social budgets - Platform Mastery: Expert-level knowledge of Google Ads Manager, Google Ads Editor, and Meta Ads Manager - Analytical Capability: Strong proficiency in reading GA4 and using it to cross-reference platform data. (Coding/GTM Implementation skills are not required, but the ability to identify a broken setup is). - Communication: Articulate and clear. You can explain complex bidding algorithms to a non-technical client when called upon - Autonomy: You can manage your own workload and task list without the Account Manager needing to micromanage your daily schedule Bonus Points (Optional but Awesome) - Automation: The ability to build automations to handle repetitive tasks would be a massive advantage - Examples: Using Zapier/Make to connect lead forms to spreadsheets, writing Google Ads Scripts to automate budget pacing or negative keyword checks, or using AI tools to streamline reporting workflows. ** Ideal Candidate Profile ** You are a "Doer" who loves being inside the ad platforms. You prefer focusing on the craft of media buying - tweaking bids, testing audiences, and analysing results-rather than managing client contracts or handling high-level crisis management. You want to be the trusted technical partner to a strong Account Manager.
Project ID: 40189635
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Hello, I will design and manage targeted ad campaigns based on your requirements and high-intent keywords to drive quality traffic to your business. With more than 15 years of experience, our team focuses on delivering measurable results, prompt communication, and continuous campaign optimization. Our ad management services include: Daily bid optimization Conversion tracking verification Ad preview checks Creation of new ad copy Competitor ad research Click and bounce rate analysis Negative keyword optimization Keyword expansion using search term data Conversion page performance checks Best regards.
$15 AUD in 20 days
8.4
8.4

Hello, My name is Nisha, and I work as a Senior PPC Specialist focused on delivering high-performing paid campaigns for agencies and businesses. I can do this with my team by managing and optimizing PPC campaigns across Google Ads, Bing, and social platforms for your Australian clients. The focus is on intent-driven targeting, strategic bidding, and conversion tracking so ad spend generates measurable leads and sales. What I will work on ✓ PPC account setup and campaign structuring ✓ Keyword research and negative keyword filtering ✓ Ad copywriting for maximum click-through and conversions ✓ Conversion tracking and analytics integration ✓ Bid management and budget optimization ✓ Audience segmentation and retargeting ✓ A/B testing of ads and landing pages ✓ Campaign performance monitoring and reporting ✓ Continuous strategy refinement for better ROI ▶ This approach ensures your clients’ campaigns are optimized for high-quality leads and consistent results. I am confident in delivering senior-level PPC management and ready to collaborate immediately. Best regards, Nisha
$15 AUD in 10 days
8.0
8.0

I optimize campaigns, keywords, and ad copies with performance in mind. Payment is required only after you are satisfied with the quality of setup and optimization. Hi, Google Ads is one of the best platforms to drive sales and leads for your business. But going in blind and expecting to strike it rich is a fool’s errand. Google Ads takes serious skill, planning, and time. If anyone could jump into Google Ads with zero plan of attack or strategy and make millions, we would. But, we can’t. With Google Ads, we need a strategy going in. We need a planned budget, keywords, picking the right medium, creating ad groups, and landing pages, and even perfecting what call to action you are using. Beyond that, Google Ads only continues to get more complex. My PPC Campaign Management Plans at a Glance: 1) Competitor Analysis 2) Keyword Research & Optimizations (Broad Modifier, Phrase and Exact Match) 3) PPC Ad Copy Development 4) PPC Bid Management 5) Enhance Ads with Ad Extensions 6) Raise Click-through rate (CTR) 7) Improve campaign Quality Score 8) Increase your conversion rate 9) Negative keyword implementations to exclude irrelevant traffic 10) Performance across tablet, desktop, and mobile devices 11) Landing Page Consultation 12) Remarketing set up to reach your past website visitors and buyers 13) Conversion Tracking set up to track sales and leads from your website 14) ROI Analysis 15) Weekly reporting Regards, J@!
$15 AUD in 5 days
7.3
7.3

With over 5 years of experience under my belt, I am the perfect candidate to be your dedicated PPC Specialist. Beyond the basic requirements of platform mastery and analytics proficiency, I bring a level of strategic insight into tailoring ad campaigns to meet your business goals. My deep understanding of Google Ads and Meta Ads, paired with my solid communication skills, make me uniquely capable of translating complex bidding strategies and performance metrics into actionable insights that can be easily understood by clients. My commitment to data-driven solutions is reflected in my approach to every aspect of campaign management. I excel in rigorous A/B testing, which is crucial for driving incremental lift. As an expert in audience segmentation and targeting strategy, I am confident in generating quality leads and increasing conversions efficiently. In addition, my autonomous nature ensures that I can handle a demanding workload while keeping high-level responsibilities in mind. As your Senior PPC Specialist, I am excited about not only delivering superior campaign execution but also taking ownership of analytic diagnostics and supporting your Account Managers with technical expertise on client calls. My previous clients regularly praised my ability to confront challenges head-on and provide top-notch solutions without constant supervision.
$40 AUD in 30 days
7.5
7.5

With over 15+ years of expertise in the digital marketing and SEO realm, I am confident in my ability to excel as your Senior PPC Specialist. Having successfully handled 1300+ projects with a 97% client satisfaction rate, I prioritize measurable results, strategic planning, and utmost professionalism. My proficiency in Google Ads, Meta Ads, and GA4 aligns perfectly with your requirements, enabling me to perform granular campaign management, rigorous A/B testing, and profound analytical work effortlessly. Moreover, my past career has developed a strong instinct for deep data analysis and problem-solving. I possess not only the capability to identify a broken setup but also the knack of explaining complex concepts in simple terms - exactly what you require from a technical voice in the room. Your clients can expect reports with clear explanations aided by precise technical commentary for their better understanding. Lastly, my autonomous approach to work is bound to amplify your team's efficiency. It enables me to manage my workload skillfully without needing micro-management or prompting, leaving no scope for any bottlenecks. If you entrust me with this demanding but rewarding position, I assure you I won't just be another PPC specialist - I'll be a driving force behind soaring performance metrics and satisfied clients.
$15 AUD in 6 days
6.5
6.5

Hi there, I’m ready to help with Senior PPC Specialist for Australian Agency and deliver results you’ll love. With proven expertise in Social Media Marketing, Google Ads, I ensure reliable communication, on-time delivery, and complete satisfaction. As a dedicated professional, I focus on creating solutions that align perfectly with your goals and brand vision. You can count on consistent updates, quality results, and full support throughout the project. You can also view some of my successful projects here: https://www.freelancer.com/u/komalshaikh92 Let’s connect and discuss how I can bring your project to life, I’m confident I can deliver beyond expectations! Best regards, Komal
$15 AUD in 40 days
4.2
4.2

Hello Harry, I’m Kiran, A Social Media Marketing Manager with over 8 years of experience. I’d love to help with * Senior PPC Specialist for Australian Agency * by developing a customized strategy. I'll also provide examples of my previous work in a private chat. Why choose me? Tailored strategies for your business Engaging content that drives results Quick, clear communication 100% satisfaction guaranteed What I offer: Social media strategy & content planning Growth-focused management across platforms Analytics to track performance and optimize results ✨ Let’s elevate your online presence! ✨ Check out my portfolio here: https://www.freelancer.com/u/Kiranshaikh2388 Let’s chat about how I can help! Thanks, Kiran
$15 AUD in 40 days
4.8
4.8

Dear Australian Digital Agency Team, I am writing to express my interest in the Senior PPC Specialist position within your esteemed company. With over 7 years of experience in digital marketing, specializing in Google Ads and Meta Ads, I am confident in my ability to serve as the technical lead for your paid media campaigns. My expertise lies in executing strategic SEM and social media campaigns, optimizing for ROAS/CPA targets, and conducting in-depth audience research to drive performance. I have a proven track record of delivering measurable results for clients across various industries, and I am adept at analyzing data to uncover trends and provide actionable insights. I pride myself on my strong communication skills, platform mastery, and ability to work autonomously to manage workload efficiently. I am passionate about staying up-to-date with industry trends and leveraging automation tools to streamline processes and enhance campaign performance. I believe that my skills and experience align well with the requirements of the role, and I am excited about the opportunity to contribute to the success of your team. I look forward to the possibility of discussing how my background, skills, and enthusiasm can benefit Australian Digital Agency. Thank you for considering my application. Warm regards,
$15 AUD in 40 days
4.4
4.4

As a certified Google Ads Expert with over seven years of experience managing global campaigns, I am confident that I fit the mold of your dream Senior PPC Specialist to a tee. From strategic campaign creation, audience targeting, conversion tracking to comprehensive data analysis for better ROI - I've done it all and I do it well. Your mention of data-focused ad strategies is where our paths merge perfectly. My entire approach is data-driven, and my goal has always been to help businesses get maximum conversions at minimum cost. Moreover, my skills extend to Meta Ads (Facebook/Instagram) management as your marketing plans necessitate. Additionally, my excellent communication skills allow me to artfully explain complex technicalities to non-technical clients when required Effectively joining client calls as your in-house subject matter expert will therefore be second nature to me. I have a solid track record in providing quantitative reports with qualitative twists making them more valuable and cogent. I believe that my extensive knowledge base and hands-on experience make me the ideal candidate to be your new "engine room" for driving your performance marketing campaigns at Australian Digital Agency. Hiring me translates into hiring expertise, dependability and a burning desire to architect winning digital strategies that grow businesses!
$15 AUD in 6 days
5.0
5.0

Greetings! Your project description caught my attention "Senior PPC Specialist for Australian Agency", and I've taken the time to thoroughly review it. With my expertise as a skilled Social Media Marketing Manager and Social Media Marketing, Google Ads specialist, I'm genuinely excited about the prospect of collaborating with you. I am fully committed to creating a design that not only captures the essence of your brand but also resonates with your target audience. ✨ Unleash My Design Magic ✨ To witness the depth of my skills and creativity, I invite you to explore my portfolio: https://www.freelancer.com/u/centaurusagency I am looking forward to our collaboration! Regards, Centaurus Agency
$15 AUD in 40 days
3.5
3.5

⭕ Creative USA Freelancer | Ready to Deliver Quality Work Hi, Harry, I am Ribka and I’d love to help with your Senior PPC Specialist project for the Australian Digital Agency. With 3-5+ years of experience managing Google Ads and Paid Social budgets, I can be the technical voice in the room, executing work, analyzing data, and optimizing campaigns to achieve results. Deliverables: - High-quality campaign management for Google Ads and Meta Ads - Deep keyword research, audience strategy, and A/B testing for optimal performance - Data analysis and reporting to provide technical insights to clients - Assistance in troubleshooting and drafting technical responses for client queries My focus is always on quality, client satisfaction, and timely delivery. Let’s connect to finalize the details and bring your vision to life. Best regards, Ribka
$15 AUD in 40 days
2.0
2.0

Hello, Hope you’re having a productive day. I’m Rajkumari, a Google Ads Specialist at GClickWebTech, offering complete management of Google Ads campaigns to help businesses maximize ROI and generate leads. ▪️ What i'll do for you - ✔️ Google Ads account setup & campaign creation ✔️ Keyword research & selection ✔️ Ad copywriting & creative optimization ✔️ Bid management & budget optimization ✔️ Conversion tracking via GA4 & GTM ✔️ Campaign performance analysis & recommendations ▪️ Why Work With GClickWebTech We provide data-driven strategies, continuous optimization, and clear reporting, ensuring your ads deliver tangible results. Let’s connect via chat to discuss a plan for achieving your business goals through Google Ads. Regards, Rajkumari Google Ads Specialist, GClickWebTech
$15 AUD in 15 days
2.2
2.2

Good Day Harry, As a senior PPC Specialist with extensive experience in managing Google Ads and Meta Ads budgets, I specialize in driving performance across SEM and Social channels. I will ensure optimized bidding strategies, compelling ad copy, and deep audience research to achieve ROAS/CPA targets effectively. I would like to connect with you in chat to discuss more about your exciting project, Harry K. Why Choose me? - Unlimited Revisions: Ensuring your campaigns are consistently optimized. - Unique Creations: Tailoring strategies to align with your marketing goals. - Money-Back Guarantee: Ensuring your satisfaction with the results. - 24/7 Communication: Providing seamless support and updates. Browse my portfolio for quality work samples: https://www.freelancer.com/u/leenadvnani6 Let's discuss your project further in the chat. Best regards, Leena Kumari :)
$15 AUD in 40 days
1.4
1.4

Hi there, I’m excited about the opportunity to serve as a Senior PPC Specialist at your Australian Digital Agency. With over 5 years of experience in managing and optimizing both Google Ads and Meta Ads, I have a proven track record of achieving ROAS and CPA targets while ensuring campaigns are data-driven. My expertise in keyword research and audience targeting, combined with my analytical skills to assess trends in GA4, will ensure we deliver impactful results. I look forward to collaborating closely with the Account Manager to strengthen client relationships and enhance campaign performance. Let’s discuss the next steps to kick off this partnership!
$30 AUD in 2 days
0.0
0.0

After reviewing the project description for the Senior PPC Specialist role at the Australian Digital Agency, I'm excited about the opportunity to contribute as the technical lead in performance marketing. To ensure a tailored approach, could you provide insights into the brand tone and audience archetypes? With over five years of experience in managing Google Ads and Paid Social budgets, I possess expertise in Google Ads Manager, Google Ads Editor, and Meta Ads Manager. My analytical skills extend to interpreting GA4 data for insightful decision-making. I excel in articulating complex concepts to non-technical stakeholders seamlessly. You can view my portfolio here: https://www.freelancer.com/u/sairan00 Let's start a chat to delve into the project specifics and kick off this exciting collaboration. Looking forward to discussing further details and contributing to your team's success. Best Regards, Saira A
$15 AUD in 40 days
0.0
0.0

Hi Harry K., I am excited about the opportunity to work as a Senior PPC Specialist for the Australian Digital Agency. With my expertise in Google Ads (SEM) and Meta Ads (Facebook/Instagram), I have successfully managed paid media campaigns, ensuring high performance and results. In approaching this role, I would focus on strategic campaign management, audience research, and rigorous A/B testing to drive incremental lift. I am proficient in tools like Google Ads Manager and Meta Ads Manager, enabling me to deliver top-notch performance and analysis. I invite you to review my portfolio: https://www.freelancer.com/u/laibaamir1 Please feel free to message me for further discussion or to see samples related to your niche. Thank you, and I look forward to working with you. Best regards, Laiba
$20 AUD in 40 days
0.0
0.0

Hello, I am Asma, With 5+ years of experience as a Google Ads expert and in managing Meta Ads budgets, I offer the technical prowess and strategic mindset that your Performance Marketing team requires. I have not only mastered Google Ads Manager, Google Ads Editor, and Meta Ads Manager but am equally adept at leveraging GA4 and platform data for deep analyses and insightful reporting. As part of my autonomy, I remain proactive in diagnosing issues – including tag-related ones – ensuring smooth campaign operations at all times. Most importantly, my clients testify to my articulate communication style - an invaluable trait when it comes to communicating complex bidding algorithms or explaining intricate yet impactful A/B test results. With me on board, your Australian Digital Agency can expect a steady hand who will execute tasks meticulously while remaining highly adaptable to dynamic challenges. Asma M
$20 AUD in 40 days
0.0
0.0

Sydney, Australia
Member since Jan 29, 2026
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