For a complex GA4 set up, see image attached and explanation below- 12 WEEK DEADLINE:
We are looking to migrate 4 website properties (2 separate corporate domains + 2 separate "shop" sub-domains) to Google Analytics 4, along with implementing enhanced eCommerce functionality across the shop subdomains and ensuring cross-domain linking between each corporate domain and it's corresponding shop subdomain.
We are looking to improve the configuration of Google Analytics for 2 separate e-commerce websites which are owned by a parent company with many other sites. We hope to better activate a deeper layer of decision making for all parent company sites, which requires a high standard or Google Analytics configuration across all sites.
Due to the short term dependencies of sending consumers off to [login to view URL]’s there is a need to connect the journey dots through Google Analytics so the parent company can follow journeys and truly understand end-to-end buying experiences.
Only then can the parent company truly justify change and investment into creating shopping cart experiences within a single domain.
From a high level perspective, the list below is a summary of what GA needs to be monitoring to a high standard…
End to end buying journeys – connecting the dots between the main domain and the shopping cart sub domains.
This is an extension of point 1, but the parent company requires comprehensive eCommerce tracking.
This will enable the business to…
i. Define ROI for all paid search campaigns
ii. Define effectiveness of all email marketing campaigns
iii. Create goal funnels to determine which steps of the cart process is working (and not working)
iv. Understand which pages (and content) on the site is contributing to online buying and those pages which are not
Site search experiences which includes…
Auto suggest activates
Search results engagement
Accurate bounce rate and exit rate tracking
Accurate traffic channel reporting (the integrity of this important data is tainted due to the redirects to [login to view URL]’s)
This is deemed the “basics” and will introduce a deeper layer of insight gathering once in place.