191080 New logo for tourism company

Mr. James Williams, Founder and Managing Director of "Traveladder United Ltd." a leading tourism company in Western Europe was on a personal visit to India. During a trekking trip near Patna, the capital of Bihar, he stumbled upon the ruins of an ancient city abandoned centuries back. On enquiry he found that the state government was not willing to spend on its development as a tourist spot, owing to its extremely poor financial condition. The entrepreneur's instincts instantly recognized this as a great tourist spot and a way to significantly add to his revenues. However, due to his lack of knowledge and understanding of Indian rules, the likes and dislikes of the Indian public, the cost of construction and other aspects, he was unable to objectively judge whether undertaking this project would be worthwhile. He decided to hire an Indian marketing company “Opulence” to review this potential project. You are the best consultants at Opulence and the team that is handling this assignment for James. Mr. amit is ready to establish a branch of Traveladder United Ltd. in India and invest money for building hotels, restaurants and other tourist amenities but he should see returns from his investments. Mr. amit is willing to invest a sizeable amount of money if you can prove the merits of this venture. Needless to say, everything depends on your ability to prepare and present a plan on transforming this place into renowned tourist spot in the coming years. You are also expected to design a logo for “Traveladder United India” and come up with a suitable punchline. The cover page of your plan should contain the logo for the brand Traveladder United India and its punch line, the details page should contain the details mentioned in the rules and the next two pages should contain a brief summary of your plan. The plan may include projected expenditures and returns, the problems this project is likely to face and possible solutions. Keep in mind the National and International connectivity of Patna and the poor reputation of Bihar as a tourist destination. While making your plan please ensure proper consideration of the situation in Bihar (the problems viz., electricity, water supply, administrative and government issues, transport and connectivity problems and their apt solutions). Also indicate the amount of investment required investment and the returns along with the time frames. Assume necessary and realistic data.