I have a one-man product marketing and marketign communications company. I have just completed a product roll out and want to create a case study that can be given to prospects and potential customers.
I need a case study template created that can fully present to a prospect information that will impress them about what was done and how it was done. The product, whose marketing plan and roll-out I have been working on is a VoIP Call Accounting software. The case studay should clearly and powerfully deliver a message that if I can successfully launch this product and "how" then I can do the same for You (my prospect).
The activities done for the launch were numerous and need to be clearly and concisely represented in the case study. The case study needs to have text, graphics, pictures and be about 2-4 pages max. It will have customer quotes as well. As part of the product launch, some of the activities were: SWOT and competitive analysis, positioning, marketing message, brochures, logo, cd labels, demo video etc.
I will provide full details on the deliverables and will work with the successful bidder to create a referencable project. Please open PMB for questions.
The successful bidder will already be working in a product marketing type function in a marketing agency, must have proven experience in creating product launch showcases. Be good in cretaing attention-getting text and graphics art layout. Preference will be given to providers who have a positive GAF rating. If you are new then you must have verifiable references.
Thank you for you time.