CREATIVE BRIEF – LumoTyreTM
DUE DATE: Tuesday 5th October
We are designing an innovative bike product: a glow in the dark bike tyre for night riding visibility for cyclists.
This product will be a product extension of the brand RoadRing and part of this parent company.
RoadRing: [url removed, login to view]
Product Category: Safety Tyres
THE PRODUCT: LumoTyreTM
LumoTyre is a world-class innovative bike tyre that glows in the dark for extreme night cycling vision. This enables cars to clearly see bike riders at earlymorning/dusk/night. The whole tyre will illuminate/glow in the dark.
The tyre uses kinetic energy and through heat will begin to glow in the dark when the sun sets or rises. It’s made with environmentally sustainable materials and is working in partnership with Bikes 4 Life where they collect, restore and provide bicycles to some of the most marginalised & impoverished communities around the world.
OBJECTIVES OF BREIF:
- To receive final product concept for the new Bike Tyre.
- To receive a logo for the product.
- To receive a final concept of product packaging.
• Package Design
• Product Design: The LumoTyre
The branding should reflect the modern nature of the bike tyre and also highlight an element of sustainability through the colours used and by placing the ‘Bikes for Life’ logo on the package.
- Green (fluro)
This should include the brand name: LumoTyre and be indicative that it is a tyre for a bicycle.
IDEA: Perhaps in the logo for the letter ‘O’ could be the tyre?
We are aiming to incorporate elements of sustainability into the product, so we want a cardboard packaging. The tyre will be deflated but it doesn’t necessarily need to be in a box. The cardboard could go around it where you can see the tyre through the way it overlaps the deflated tyre. Example of cardboard tyre packaging can be found here: [url removed, login to view]
Other details to include on the packaging:
- LumoTyre Logo (the hero of the front)
- Supporting logo: Bikes 4 Life Logo:
- Text for front package: “Illuminate your ride and be seen on the streets.”
- LumoTyre Logo
- Supporting Logo: Recycled logo:
- Picture of bike and rider in the dark showing how the tyres light up
- ‘How to Use’ Instructions
- Website: [url removed, login to view]
o State-of-the-art sustainable design
o Highly visible bike tyre that lights up your bath and makes you visible to cars and traffic.
o Uses kinetic energy through pedaling to light up your tyres
o Becomes brighter as it becomes darker
o Easy to use, simply pump up and attach to your bike
o In partnership with Bikes 4 Life [url removed, login to view]
o 100% recyclable
o Water resistant
THE TARGET AUDIENCE:
This product will be marketed towards “Committed Commuters”:
- Age 25-30 yrs
- Mostly male
- Health and fitness is important to them
- Riding their bike is good for the environment
- They ride to a from work everyday
- They wear safety clothing and accessories
17 freelancers are bidding on average $241 for this job
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