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Create Print and Packaging Designs

CREATIVE BRIEF – LumoTyreTM

DUE DATE: Tuesday 5th October

BACKGROUND:

We are designing an innovative bike product: a glow in the dark bike tyre for night riding visibility for cyclists.

This product will be a product extension of the brand RoadRing and part of this parent company.

RoadRing: [url removed, login to view]

Product Category: Safety Tyres

THE PRODUCT: LumoTyreTM

LumoTyre is a world-class innovative bike tyre that glows in the dark for extreme night cycling vision. This enables cars to clearly see bike riders at earlymorning/dusk/night. The whole tyre will illuminate/glow in the dark.

The tyre uses kinetic energy and through heat will begin to glow in the dark when the sun sets or rises. It’s made with environmentally sustainable materials and is working in partnership with Bikes 4 Life where they collect, restore and provide bicycles to some of the most marginalised & impoverished communities around the world.

OBJECTIVES OF BREIF:

- To receive final product concept for the new Bike Tyre.

- To receive a logo for the product.

- To receive a final concept of product packaging.

REQUIREMENTS:

• Logo

• Package Design

• Product Design: The LumoTyre

BRANDING GUIDELINES:

The branding should reflect the modern nature of the bike tyre and also highlight an element of sustainability through the colours used and by placing the ‘Bikes for Life’ logo on the package.

Colour Palette:

- Green (fluro)

- Black

- Grey

THE LOGO:

This should include the brand name: LumoTyre and be indicative that it is a tyre for a bicycle.

IDEA: Perhaps in the logo for the letter ‘O’ could be the tyre?

THE PACKAGING:

We are aiming to incorporate elements of sustainability into the product, so we want a cardboard packaging. The tyre will be deflated but it doesn’t necessarily need to be in a box. The cardboard could go around it where you can see the tyre through the way it overlaps the deflated tyre. Example of cardboard tyre packaging can be found here: [url removed, login to view]

Other details to include on the packaging:

FRONT:

- LumoTyre Logo (the hero of the front)

- Supporting logo: Bikes 4 Life Logo:

-

- Text for front package: “Illuminate your ride and be seen on the streets.”

BACK:

- LumoTyre Logo

- Supporting Logo: Recycled logo:

-

-

- Picture of bike and rider in the dark showing how the tyres light up

- ‘How to Use’ Instructions

- Barcode

- Website: [url removed, login to view]

- Features:

o State-of-the-art sustainable design

o Highly visible bike tyre that lights up your bath and makes you visible to cars and traffic.

o Uses kinetic energy through pedaling to light up your tyres

o Becomes brighter as it becomes darker

o Easy to use, simply pump up and attach to your bike

o In partnership with Bikes 4 Life [url removed, login to view]

o 100% recyclable

o Water resistant

THE TARGET AUDIENCE:

This product will be marketed towards “Committed Commuters”:

- Age 25-30 yrs

- Mostly male

- Health and fitness is important to them

- Riding their bike is good for the environment

- They ride to a from work everyday

- They wear safety clothing and accessories

Beceriler: Kurumsal Kimlik, Kapak & Paketleme, Grafik Tasarımı, Logo Tasarımı, Ürün Tasarımı

Daha fazlasını görün: world packaging design, work home packaging, work home fitness, work home around world, website design product packaging, website packaging design, website makes company logo, create design box packaging, tire company logo, sustainable home design company, sustainable graphic design, sustainability logo design, simply creative designs, safety company logo, riders logo design, rider logo design, pump box design, product packaging designs, product packaging design accessories, product packaging box design, packaging work home, packaging brand, packaging package, packaging world design, packaging materials design

İşveren Hakkında:
( 0 değerlendirme ) Australia

Proje NO: #6529168

17 freelancer bu iş için ortalamada 241$ teklif veriyor

crea8ivedesign

hi,Please check portfolio,and read our reviews. Its would be your guidance.(Why we are best for our project) https://www.freelancer.com/u/crea8ivedesign.html Our Offers --------------------------------- 1. Daha fazlası

in 2 gün içinde49$ AUD
(1980 Değerlendirme)
8.7
DezineGeek

Good day, We can do this project for you!!! Make an impact with the top notch design, we are ready to work on your project. We offer professional services of innovative graphic design at a very reasonable price. O Daha fazlası

in 2 gün içinde123$ AUD
(1215 Değerlendirme)
8.5
tania06

Greetings! Read your brief, I found it an interesting project to work on. I create elegant and appealing designs to make my client satisfy. .!! My approach is your objective. The Work speaks itself, browse recent Daha fazlası

in 5 gün içinde154$ AUD
(387 Değerlendirme)
8.2
axactdesign

Hello, We have reviewed your project and Xpert Design Team feel very confidence to do this job and give you 100% result. We will provide you logo, packaging design and product design only in $250 * UNLIMITED L Daha fazlası

in 5 gün içinde250$ AUD
(584 Değerlendirme)
7.5
erithonia

hi. I am a painter and a graphic artist. please check my graphic design work in my portofolio in freelancer, thank you

in 3 gün içinde189$ AUD
(629 Değerlendirme)
7.1
shaz123

Hello Sir, I review the details very closely and Am Professional Creative Designer here, Am Ready to start... We have understood your needs & we can fulfill your requirement.We are very confident.Our quality of wo Daha fazlası

in 4 gün içinde250$ AUD
(401 Değerlendirme)
7.0
chubbycreations

PROVIDING START-UPS/ SMALL BUSINESSES WITH TOP PACKAGING DESIGNS :: WHO WE ARE :: We are chubbycreations, a freelancer 100% dedicated to packaging design since we have a lot of experience in printing and packaging Daha fazlası

1 gün içinde 210$ AUD
(73 Değerlendirme)
6.6
deziner313

Let’s start for the Dezine Elegancy! We are ready for your project!!! Please check my portfolio in the provided link, https://www.freelancer.com/u/deziner313.html Deziner 313 is an innovative studio specializ Daha fazlası

in 5 gün içinde324$ AUD
(207 Değerlendirme)
6.5
orbit360designs

Consider it Done with award winning Designers. We are a full service Design firm specializing in Graphics / Print Designs / Packagin/ UI /Logo Designs With our 8 year experience, Orbit360 Designs will enable your busi Daha fazlası

1 gün içinde 60$ AUD
(84 Değerlendirme)
6.2
rapidsolutionpk

Hello, We are Experienced in Graphic Designer & developers, Specialized in Logo design, Websites design, corporate identity design and Wordpress Website, Also We have work in a team of 5. Rapid Solution Pk is a p Daha fazlası

in 5 gün içinde250$ AUD
(69 Değerlendirme)
6.0
skrafman

Hello! My name is Shirel and I'm currently a Business student at Ryerson University from Toronto. After reading your listing, I feel we can really work together with each other on this project. I can assure you Daha fazlası

in 4 gün içinde222$ AUD
(17 Değerlendirme)
4.5
zuhaib2000

Hello mate! I'm professional graphic designer and good at design. I have read your post. I am interested to work with you. I can design professional and creative High quality packaging for you according to your requir Daha fazlası

in 3 gün içinde133$ AUD
(7 Değerlendirme)
2.6
thovhannisyan90

Hi. We are ready to discuss with you the project. We have many years of experience in design and printing. Our work here - https://www.freelancer.com/u/thovhannisyan90.html

in 3 gün içinde222$ AUD
(2 Değerlendirme)
2.1
tvkvgi

September 30, 2014 Dear LumoTyreTM, First off, I want to thank you for the opportunity to work on a logo for your innovative bike product. The project brief sounds exciting, and I believe you will be very pleased Daha fazlası

in 15 gün içinde555$ AUD
(2 Değerlendirme)
2.1
sveralex

A proposal has not yet been provided

in 10 gün içinde600$ AUD
(1 Değerlendirme)
1.8
abdulqadeer241

Hi, I have gone through your posting and iam very much interested to do this job and seeking long term association with you... i understood your complete work requirement... please confirm the job i will send the sa Daha fazlası

1 gün içinde 166$ AUD
(1 Değerlendirme)
0.3
mahbubulhaque65

A proposal has not yet been provided

in 5 gün içinde244$ AUD
(0 Değerlendirme)
0.0
yoga182

Proposal belum diberikan

in 5 gün içinde222$ AUD
(0 Değerlendirme)
0.0