A grocery store in a downtown core that is currently being revitalized. We are specializing in a variety of fresh and innovative items, with a focus on fruits and veggies (hence the name "freggies") All our competition hasn't seen an update since the 70's we are coming in as "Fresh" "Urban" "Health & Environmentally Conscientous" our internal color scheme is Tuscan (warm earth tones) anchored with Black coolers and equipment. Our awning is black so please keep in mind that this logo must work on black as well. This logo will be used on our exterior awning, print ads and flyers. I would like to avoid the use of an apple in the logo as it is quite common in this area. - I am going to attach a file that contains a picture of the awning design we are going with.